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AdEdge Digital Marketing

AdEdge Digital Marketing

AdEdge Digital Marketing creates and manages Internet marketing campaigns that grow businesses through research, smart campaign development and performanced-based optimization. We offer SEM, SEO, PP and other digital marketing tactics that work. Located in Westport, CT we are a Google Partner Agency.

Challenges

Prior to finding Swydo, we conducted all of our weekly and monthly reporting manually. Reports would be created in Word and Excel, and data was manually imputed into these reports. We spent time not only cutting and pasting data, but additional time making sure the imported data matched the campaign data.

Many of our clients are using multiple platforms for ads so we would be jumping from platform to platform just to create one report. It was time consuming, frustrating and unproductive, and we knew we needed a professional reporting tool.

Results

Once using Swydo, we were able to quickly create reports that integrate Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics and Search Console. It allows us to create custom KPIs for specific client goals such as contact forms submitted. Plus we’ve been able to use Swydo to create proposals when we had access to a prospects Google Ads account or analytics.

Now we can provide custom reports to our clients and give them the information they need, when they need it. Swydo saves us 4-5 hours per week, and 20-30 hours for monthly reports. A perfect solution for our agency that improved our productivity on the reporting side so we can focus more time optimizing and implementing new tactics for our campaigns.

Silver Beacon Marketing

Silver Beacon Marketing

Silver Beacon Marketing is a team of people with big brand and startup experience who believe that the Internet helps organizations make the world a better, more positive place in which to work and live. We created the agency to serve people who share that belief.

Challenges

Because we had all worked in corporate environments, we know that too many people in our field rely on razzle-dazzle and jaw-dropping creative instead of data. They’re both important. But we remain true to the commitment we made when starting more than a decade ago that we should not create activity for a client without measurement and preset success metrics.

Every advertising and analytics platform had good or great tools to measure website activity or success, but there was nothing cost-effective that reported on search, advertising, social and email. So we ended up spending time making big PDFs out of multiple reports or juggling data from spreadsheets.

And we all know that data errors increase each time data is handled. There were times when we would reach out to a client and explain that some previous data had an error.

Results

Monday is our report day with clients. That’s when we also set any short-term goals for the week. We began using Swydo because it allowed us to customize reports to the level that the client felt comfortable with, but also let us have our own reports to monitor issues that a client may not focus on.

A great example is looking at a website’s speed in several ways each day. No client wants to see that level of data, but it’s important for us to know if we’re working to improve the site’s speed.

Swydo reports look great and always work. We trust Swydo so much that we now send clients their reports using the schedule function. They receive the information when we do.

We save at least 3-4 hours of prep time every week, and we deliver a polished, professional looking report at a consistent time. You can’t put a price on giving

We’ve had former clients return and one of the first thing they tell us is, “I love your new reporting”.

When a marketer recently asked for advice on consolidated reporting in a private Facebook group, I immediately suggested Swydo. Some of the industry’s most recognized names immediately agreed with that recommendation. No other solution was even suggested.

Bloom Marketing

Bloom Marketing

Our agency, Bloom Digital Marketing is located in Vancouver Canada. We specialize in Search Engine Optimization and Search Engine Marketing solutions. Since 2006, we have worked with over 200 organizations across North America.

Challenges

When our agency opened its doors back in October 2006 we quickly found ourselves spending a lot of time creating monthly reports for our clients. Reporting was tying up precious time that could be used to do business development and other high value activities for a new agency.

The first couple of years our client reports were done manually using Word documents with annotated screenshots and excel tables. Each report had to be done from scratch and it would take a good couple of hours to do each.

As our agency grew, reporting became a serious bottleneck in our productivity. So in an effort to expedite reporting, we started to look for automated solutions to pull data from AdWords and Google Analytics.  We met a very talented Excel Macro developer who helped us create a Macro that would pull all of our clients’ data from Adwords and would create individual spreadsheets with charts and graphs with all the relevant metrics.

This little experiment cost us $3K and while it did save a lot of time, the reporting process was still largely manual…

Two-months after we had this Macro created we hit the first of many bumps with the tool. Adwords changed the default order of the data columns and this broke the Macro. We had it fixed only to have it break two more times; after which we just gave up and started looking for other options.

We found a tool called Campaign Coach that offered reasonable pricing and seemed to function well. This tool would pull metrics from AdWords to create a pdf report with pre-determined charts and graphs. The reports were not exactly pretty but at least we did not have to go back to annotated screenshots!

We used this tool for several months but we could not get over the lack of flexibility in the formatting of charts and graphs. We also had no control over the metrics; which become more and more frustrating.

From there we went on to try Raven Tools which was a good reporting tool, but in our opinion the price to functionality ratio was not ideal. We only used Raven Tools for one month before we finally hit the jackpot!

Result

While browsing questions about SEM reporting solutions on Quora someone recommended a brand new tool called by a funny name: “Swydo”.

Our interest was piqued, we went in and created an account and immediately liked the features and ease of use. But to be perfectly honest, we did not start using Swydo right away. We had gotten use to the status quo and were reluctant to try yet another tool. A few weeks later, one of the partners, feeling frustrated with Excel, noticed the new Swydo subscription and decided to check it out. She was immediately impressed and urged us to adopt the tool for all our reporting requirements. Within a few hours we had all our clients and reports setup in Swydo.

This was March 2015. Since then we’ve used Swydo as our exclusive reporting tool. We also use it it to create proposals and website audit reports.

Swydo has transformed our business. In the past, creating monthly reports was a daunting task. With Swydo it takes just a few hours a month; and leaves us lots of precious time to focus on other important tasks. Not only are our clients and prospects impressed with our clean and detailed documentation; it has allowed us to create a consistent brand template and take our business presence to the next level.

Thank you Swydo!

 

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