A successful content marketing strategy helps brands build brand awareness and credibility, while driving traffic and conversions. But measuring content marketing ROI becomes much more complicated when you consider how content is shared between individuals. Content is increasingly shared via private social networks, like email and messenger apps, which creates a huge barrier to determine where your site visitors are coming from. And your ability to track offline traffic and conversions based upon content is difficult as well. Attend this webinar and you’ll gain insights to solve the challenges of private social sharing and offline impact to improve your content marketing measurement.
What You Will Learn
Digital marketing expert Ciaran Rogers will lead us in a tactical presentation covering:
- Advanced Analytics Goals & Tracking
- Leveraging UTM Codes
- Evaluating Alternative Attribution Models
- Avoiding False Correlations
- Reporting Best Practices
Join us April 29th and learn steps to overcome the challenges of content marketing measurement and get a clear picture of your content marketing ROI.
Thursday 29th April - 10:00am ET | 4:00pm CET