In-housing is accelerating. AI is undercutting execution work. The agencies holding their ground have already made specific moves, this guide breaks down exactly what those moves are.
Why the pressure is arriving from multiple directions at once, and why the agencies most exposed don't yet know it.
The satisfaction gap in the data is specific, measurable, and not what most agencies are focused on fixing.
A structural flaw in how most agencies price ongoing work, and the models that fix it before AI efficiency makes it worse.
Concrete shifts in how they scope work, manage clients, and position value, drawn from this year's State of PPC data.
The Agency Survival Guide for 2026 uses data from the State of PPC Global Report to show agencies what is changing, what it means, and what to do next.
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