BigWave Marketing saves money by reducing manual reporting hours
BigWave Marketing is a creative growth agency based in the United Kingdom. They offer a complete range of in-house resources tailored to all marketing needs for effective online and offline campaigns for small and mid-market businesses all over the world.
Saying goodbye to manual reporting and handwritten summaries
Our Paid Media (PPC) department grew 100% in team size between 2017-2019 and this is down to streamlining internal processes and increasing productivity. Having Swydo set up meant we had more time to grow our clients’ businesses and focus on performance rather than writing weekly manual summaries by hand.
Our previous reporting software ‘Agency Analytics’ was way too basic and did not give the ability to add visual graphs to the detail that our client needed. With Swydo, we increased our client communication by adding weekly notes to our live reporting dashboards which reduced email traffic between our account management team and clients.
We estimate based on saving one hour of time per person, per day on reporting, we could have potentially made an additional £6,675 per year (after the cost of the software). The time lost on manual reporting initially cost us almost £11,000!
A tailor-made approach
Swydo integrates with most Paid Media channels such as Google Ads, Facebook Ads, LinkedIn, Twitter, Snapchat, and TikTok! The reports can be as simple or complex as needed. We can tailor each report to suit the information the clients want to see based on how much they pay us for management. In addition to the monthly report scheduling, the live dashboard sharing has been fantastic as a selling point as it helps us win new business.
The key features we love about Swydo are:
Who wouldn’t love their own custom-branded report? They are impressive and we always receive positive feedback on how pretty they are.
Client overview and management
We find this section useful for managing multiple clients.
We trust our report scheduling and they rarely fail but when they do this is easy to fix and re-send.
Simple and effective. Adding colors to the reports and graphs added an extra touch and is a winner with internal client marketing teams. They’re able to take screen grabs and add to their own marketing summaries.
An opportunity to see previous campaign data to inform current campaign best practices and decisions on objectives.
A winning solution
We have been a customer of Swydo for over four years. We are advocates of the software and our teams now enjoy reporting which speaks a lot about how easy and powerful it is. The brand and report templates have been a great feature to use as it has allowed us to keep our reporting consistent and simplified for our clients. We recommend that folks try Swydo, as it will improve your reporting time by at least 20%, and clients LOVE it!