Silver Beacon Marketing
Silver Beacon Marketing is a team of people with big brand and startup experience who believe that the Internet helps organizations make the world a better, more positive place in which to work and live. We created the agency to serve people who share that belief.
Because we had all worked in corporate environments, we know that too many people in our field rely on razzle-dazzle and jaw-dropping creative instead of data. They’re both important. But we remain true to the commitment we made when starting more than a decade ago that we should not create activity for a client without measurement and preset success metrics.
Every advertising and analytics platform had good or great tools to measure website activity or success, but there was nothing cost-effective that reported on search, advertising, social and email. So we ended up spending time making big PDFs out of multiple reports or juggling data from spreadsheets.
And we all know that data errors increase each time data is handled. There were times when we would reach out to a client and explain that some previous data had an error.
Monday is our report day with clients. That’s when we also set any short-term goals for the week. We began using Swydo because it allowed us to customize reports to the level that the client felt comfortable with, but also let us have our own reports to monitor issues that a client may not focus on.
A great example is looking at a website’s speed in several ways each day. No client wants to see that level of data, but it’s important for us to know if we’re working to improve the site’s speed.
Swydo reports look great and always work. We trust Swydo so much that we now send clients their reports using the schedule function. They receive the information when we do.
We save at least 3-4 hours of prep time every week, and we deliver a polished, professional looking report at a consistent time. You can’t put a price on giving
We’ve had former clients return and one of the first thing they tell us is, “I love your new reporting”.
When a marketer recently asked for advice on consolidated reporting in a private Facebook group, I immediately suggested Swydo. Some of the industry’s most recognized names immediately agreed with that recommendation. No other solution was even suggested.