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AdWords, PPC, PPC reporting

Paid Advertising Insights From brightonSEO Fall Conference

Ten years after that first informal gathering in the pub to talk about SEO, brightonSEO now draws thousands of digital marketers together to learn, share and connect with their peers. On-site at last week’s event, the Swydo team was fortunate to experience the positively charged atmosphere at a number of SEO and paid advertising workshops and networking events. We really enjoyed meeting other attendees one-to-one, including a number of Swydo customers.

And the content! With 8 simultaneous tracks, there were numerous instances which we’d like to be able to clone ourselves and attended multiple sessions. In the words of brightonSEO founder Kelvin Newman, “Because we have the different tracks and sessions throughout the day, we can afford for content to be really targeted to a specific discipline or industry sector.”

Paid Advertising Insights

For those of you who ran into the same problem – or couldn’t attend the conference at all, we’ve pulled together some key paid advertising presentations for your review. We think you’ll find a number of great takeways you’ll be able to apply to your own business and campaigns.

If you did attend brightonSEO, please share any other great presentations and tactics you learned in the comments below! And if you are new to Swydo, we invite you to try our easy to use reporting and monitoring platform for free.