PPC keywords are vital to success. There a lot of posts out there that give you the top 5 tools to spy on competition, or the top 8 keywords tools, but I want to share with you some PPC keywords research tips do are tool-less.
- Google the keywords.
Just Google them and look at the SERP’s. New keywords out there? - Trade organizations.
Go to the website of trade organizations. Read the articles, posts and maybe they have a forum. - Trade magazines.
Read trade magazines. Read the articles covering the industry. - Job descriptions.
Job description are a great way to get new keywords, since the are composed with care and must explain the companies products and USP’s. - Interviews.
Just interview the experts and ask them how they would search. - Industry reports.
Are there industry reports? They must be full of good keywords. - Competitor websites.
How does the competition describe the products and services? - Print ads/articles.
Print ads should not be ignored by online marketers. - Brochures.
Are there brochures, leaflets etc?
What’s your idea?