9 Best LinkedIn Analytics Tools for Marketing Agencies

LinkedIn analytics tools pull engagement, follower, and campaign data from your LinkedIn Pages, ads, and personal profiles into one place, so you can see what’s working without exporting a single CSV by hand. The right one depends on whether you’re growing a personal brand, running company Pages, or reporting LinkedIn results to clients next to every other channel.

That last distinction matters more in 2026 than it used to. In July 2025, LinkedIn shipped an official Member Post Analytics API and opened it to a set of approved partners. Almost overnight, the tools that scraped data from your browser session started breaking, and a few well-known ones shut down for good.

So the question isn’t only “which tool has the prettiest charts.” It’s “which tool gets its data the right way, for the kind of LinkedIn work you actually do.”

I’ve grouped the nine tools below by the job they do, not by brand popularity. Prices are month-to-month first, with the cheaper annual rate noted second, because the gap between the two is bigger than most pricing pages let on.

What a LinkedIn Analytics Tool Actually Does

A LinkedIn analytics tool tracks the metrics LinkedIn’s own dashboard either buries or won’t keep for long: impressions, engagement rate, follower growth, demographics, post performance over time, and ad results. The good ones store history past LinkedIn’s short native window, compare periods, and turn raw numbers into something a client or a CMO can read in ten seconds.

The 2026 shift is about data access. LinkedIn’s official analytics API now lets approved tools read post and profile data directly, with the account holder’s permission. The launch partners included names you already know (Hootsuite, Buffer, and Metricool among them), and LinkedIn doesn’t charge those vendors for access.

The upshot for you is simple. Tools built on the official API are stable and safe for your account. Tools that still scrape LinkedIn through a browser extension are living on borrowed time.

You can see it play out in the graveyard:

• Shield: for years the default for personal-profile analytics, now winding down. Its founders said plainly that Google and LinkedIn made it clear they couldn’t keep running it as built.
• Inlytics: gone. Its domain now points at a competitor.
• Kleo: its free extension got a cease-and-desist and came back as a paid web app.

If a “best LinkedIn analytics tools” list still recommends any of those three as live products, it hasn’t been touched since the API changed everything.

So when you pick a tool, the first filter isn’t features. It’s how the tool gets its data.

The Three-Layer LinkedIn Analytics Stack

Most LinkedIn measurement falls into three layers, and you’ll likely use one from each rather than a single do-everything tool:

• Layer one: native analytics. LinkedIn’s own free dashboard. The baseline everything else builds on.
• Layer two: creator and engagement analytics. Tools that go deep on post performance and personal-profile or single-Page growth.
• Layer three: management and reporting. Suites that schedule and analyze across channels, plus the agency reporting tools that package LinkedIn results next to Google, Meta, and the rest for a client.

Name it the Three-Layer LinkedIn Analytics Stack and your tool choices get a lot clearer. A solo creator lives in layers one and two. An agency reporting to twenty clients lives in layers one and three. Knowing which layer you’re shopping in stops you from overpaying for an enterprise suite when you needed a $20 post-analytics tool, or the reverse.

1. LinkedIn Native Analytics

The free baseline every other tool is measured against.

Start here, always. LinkedIn’s built-in analytics cover the essentials for both personal profiles (Creator mode “post impressions” and audience data) and company Pages (visitors, followers, content performance, competitor benchmarking, and lead-gen form results). For Pages, the demographic breakdowns alone (job function, seniority, industry, company size) are genuinely useful and hard to get anywhere else.

The catch is memory and rollups. LinkedIn shows you a rolling window, exports are clunky, and there’s no clean way to compare this quarter to last or to drop it into a polished LinkedIn Page analytics report next to your other channels. That’s exactly the gap the paid tools fill.

Pricing: Free.

Creator and Engagement Analytics Tools

The second layer is built for people who post: creators, founders, and social managers who need to know which posts land and why. These tools go deeper on individual post performance than LinkedIn’s native view, and the best of them now do it through read-only, account-safe methods rather than risky scraping.

2. AuthoredUp

Best for personal-profile and single-Page post analytics after Shield’s exit.

AuthoredUp has quietly become the tool people name first when they ask what replaced Shield. It pairs a post editor (previews, formatting, hooks, saved snippets) with analytics that track engagement, reach, and performance trends across your posts, for both personal profiles and company Pages. It reads your data without taking over your session, which is why it’s held up while scraper tools fell over.

If your job is to grow your LinkedIn personal brand and prove your posts are working, this is the cleanest pick in the layer. It won’t report on ad spend or other channels. That’s not its lane.

My favorite feature: post-by-post engagement history that actually persists, so you can spot your real top performers instead of guessing from the last week.

Pricing: $19.95/month, or $16.63/month billed annually. 14-day trial.

3. Taplio

Best for creators who want AI content help bundled with their analytics.

Taplio bundles scheduling, a post inspiration feed, AI drafting, and analytics into one creator-focused workspace. For personal brands that want one place to write, schedule, and measure, it’s a strong fit, and its analytics cover engagement and follower growth well.

One honest note. Taplio still runs on LinkedIn’s unofficial browser-based API, and it ran into a company-Page restriction during LinkedIn’s enforcement push in 2025. It works, and plenty of creators rely on it. Just know it sits on the riskier side of the data-access line than an official-API tool, and the entry plan ships without AI credits.

My favorite feature: the AI post generator trained on high-performing LinkedIn content, which is a real time-saver if drafting is your bottleneck.

Pricing: From $39/month (Starter); AI-enabled plans from around $65/month. 7-day trial.

4. Socialinsider

Best for competitive benchmarking on company Pages.

Socialinsider is the tool to reach for when the question is “how do we stack up against competitors.” It tracks company Pages, benchmarks them head to head, and publishes some of the most-cited LinkedIn engagement data in the industry. For agencies that need to show a client where they sit against three rivals, the side-by-side reporting is the draw.

It’s company-Pages-focused, so it’s not your tool for personal-profile analytics. And like most benchmarking platforms, it’s priced for businesses rather than solo creators.

My favorite feature: cross-profile benchmarking that puts your client and their competitors on the same chart, by metric, over the same period.

Pricing: From around $99/month (billed annually). 14-day trial.

Social Management Suites With LinkedIn Analytics

The third layer starts with the all-in-one suites: tools that schedule posts, manage engagement, and report across LinkedIn plus every other social network in one social media report. If you’re running social for several brands and want one login for posting and measurement, this is where you’ll land. All four below are built on LinkedIn’s official API, which is part of why they’re safe bets.

5. Hootsuite

Best for multi-network social teams that want posting and analytics in one suite.

Hootsuite is the veteran. It schedules, monitors, and reports across LinkedIn, Instagram, Facebook, X, and more, with customizable analytics and exportable reports, and it regularly lands on shortlists of the best social media reporting tools. For a social team that wants one tool to run everything, the breadth is the selling point, and it was a launch partner on LinkedIn’s official analytics API.

The trade is cost and heft. There’s no free plan anymore, the entry price is steep for a single user, and you’re paying for a lot of suite you may not use if LinkedIn is your only real channel.

My favorite feature: the cross-network report builder, so LinkedIn doesn’t sit in its own silo away from the rest of social.

Pricing: From $99/month (Professional), or about $83/month billed annually. 30-day trial; no free plan.

6. Buffer

Best for lightweight scheduling and analytics on a small budget.

Buffer is the friendly, affordable option. It schedules across channels, keeps a clean analytics view of post performance and engagement, and, unusually for this layer, has a genuine free plan for up to three channels. It’s also on LinkedIn’s official API. For freelancers and small teams, it covers the basics without the enterprise price tag.

Don’t expect deep competitive benchmarking or revenue attribution here. Buffer is built to be simple, and it stays in that lane on purpose.

My favorite feature: per-channel pricing, so you pay for what you connect instead of a big flat fee.

Pricing: Free plan (3 channels); paid from $6/channel/month, or $5/channel/month billed annually.

7. Sprout Social

Best for enterprise teams that need depth and don’t mind paying for it.

Sprout Social sits at the premium end. Its LinkedIn analytics are thorough (engagement, audience growth, tagging, paid-and-organic reporting, and presentation-ready exports), and the whole platform is built for bigger teams with approval workflows and serious volume. When budget isn’t the constraint and reporting polish is, Sprout delivers.

It’s expensive, and the headline per-seat rates require annual prepayment, so the real month-to-month number is higher than the one you’ll see first.

My favorite feature: the Optimal Send Times analysis, which leans on Sprout’s data to tell you when your LinkedIn audience is actually online.

Pricing: From $249/seat/month (Standard), or $199/seat/month billed annually. 30-day trial. Further reading: B2B reporting tools

8. Metricool

Best value for managing and measuring several LinkedIn accounts.

Metricool punches above its price. It schedules, analyzes, and reports across LinkedIn and other networks, supports multiple accounts cleanly, and runs on LinkedIn’s official API, all at a fraction of what the bigger suites charge. For small agencies and freelancers juggling a handful of brands, it’s one of the strongest value picks on this list. (SocialPilot, from $30/month or $25.50/month annually, plays a similar budget-multi-account role if you want a second option to weigh.)

Worth knowing before you sign up: the free plan doesn’t include LinkedIn, and connecting LinkedIn adds a small per-account fee on the entry tier.

My favorite feature: the multi-account dashboard that keeps every brand’s LinkedIn numbers a click apart without a separate login each time.

Pricing: Free plan (no LinkedIn); Starter $25/month, or $20/month billed annually. LinkedIn add-on from $5/account on Starter.

Agency Reporting and Monitoring

The other half of layer three is built for a different job: not scheduling posts, but reporting results. If you run an agency and your problem is packaging LinkedIn performance next to Google Ads, GA4, and Meta into a clean monthly report for each client (and catching problems before the client does), a reporting platform fits better than a social suite.

9. Swydo

Best for agencies reporting LinkedIn results to clients alongside every other channel.

See your client’s LinkedIn Pages, ads, and revenue attribution in one report, sitting right next to their Google Ads and GA4 numbers. And don’t rebuild it next month, because the template does that for you.

Swydo is the reporting and monitoring layer for agencies, and LinkedIn is one of 30-plus direct connections it pulls from. We’re a LinkedIn certified marketing partner, and the LinkedIn Ads & Pages integration is a single connection that covers:

• Organic Page metrics: visitors, followers, content performance
• Ad performance: spend, leads, and campaign results
• Revenue Attribution Reporting: built from a template we developed with LinkedIn to tie campaigns back to pipeline
• Followers Gained, split organic vs. paid: a breakdown LinkedIn’s own export makes hard to see

That cross-channel angle is the real reason agencies use it for LinkedIn rather than a single-network tool.

My Favorite Feature: Combined Data Sources

Blend LinkedIn Ads with Google Ads, Meta, and other platforms inside one widget, and report true cross-channel cost, conversions, and ROAS, instead of making the client mentally add up five separate charts. It’s the difference between “here’s LinkedIn, here’s Google, here’s Meta” and “here’s what your whole paid mix returned.”

There’s a monitoring side too. Open Monitoring → Alerts and you can set a daily check on a client’s LinkedIn metric (cost-per-lead creeping up, engagement falling off) and get pinged by email or Slack before the monthly report, while you can still act on it.

Want to see your own LinkedIn numbers in it? The 14-day trial doesn’t need a credit card, and the 10 data sources included cover your first couple of clients. White-label dashboards, custom domains, and unlimited seats come standard, so your whole team logs in and every report carries your brand, not ours.

Sidenote. Swydo reports on LinkedIn Pages and Ads (the company side), and it’s built for client reporting, not personal-profile post analytics. If you’re growing a personal brand, AuthoredUp or Taplio (layer two) will serve you better. The trade is the point: for an agency tracking LinkedIn next to every other channel, with revenue attribution and proactive alerts in the same place, that’s the job Swydo is built for.

Pricing: 14-day free trial, no credit card. Flat rate includes 10 data sources, unlimited seats; per-source cost drops as you scale, and reporting frequency doesn’t change the price.

Further reading: create LinkedIn Ads reports in 5 steps

How to Choose the Right LinkedIn Analytics Tool

The right LinkedIn analytics tool comes down to five questions, and the first one now outranks the rest. Run your shortlist through these before you pay for anything.

1. How does it get its data? Official-API tools (Hootsuite, Buffer, Metricool, Sprout, Swydo for Pages and Ads) are stable and account-safe. Browser-extension scrapers are a risk in 2026. Useful sometimes, but fragile.
2. Personal profile or company Page? Personal-brand analytics point you to AuthoredUp or Taplio. Company-Page work, especially benchmarking, points to Socialinsider or a suite.
3. Do you need organic and ads in one view? Many tools cover one or the other. If you report on both LinkedIn Pages and the LinkedIn Ads KPIs that matter, check that a single tool handles them before you stitch two together.
4. Are you reporting to clients? If yes, you’re really shopping for client reporting software that includes LinkedIn, not a posting tool with a charts tab. White-label matters here; so does pulling other channels into the same report.
5. Monthly or annual budget? Almost every tool on this list dangles a lower “per month” price that quietly requires a year upfront. If you want true month-to-month flexibility, read the toggle carefully. The real number is often 15 to 20% higher.

Final Thoughts

If you’re a creator, your stack is LinkedIn native plus AuthoredUp or Taplio, and you’re done for under $40 a month. If you run social for several brands, a suite like Metricool, Buffer, or Hootsuite covers posting and measurement together. And if you’re an agency proving LinkedIn results to clients next to every other channel, a reporting layer beats a posting tool. That’s the job Swydo does, and the trial is the fastest way to see it on your own data.

The one rule that’s new this year: check how a tool gets its data before you fall for its dashboard. If LinkedIn is just one piece of a client’s mix, Swydo also covers PPC reporting and SEO reporting in the same place. For more on packaging it all up, see our guides to client reporting best practices, white label reporting tools, and social media reporting.