Facebook Insights Reporting Tool

Frequently Asked Questions

• How do I connect my Facebook Insights account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Facebook Insights. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Facebook Insights data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Facebook Insights, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Facebook Insights data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• Which Facebook Page metrics did Meta deprecate in 2024, and what are the workarounds?

  Meta removed several Page metrics across 2024, including Page Views (logged-in/out), Engaged Users, Negative Feedback, Storytellers, and several demographic dimensions. Swydo’s recommended workaround is custom metrics: rebuild Total Engagements as reactions + comments + shares, or Engagement Rate as engagements ÷ impressions. These reconstructed metrics aren’t identical to the deprecated originals but get you close enough for client storytelling.

• Why does Swydo show Organic Reach and Viral Reach as separate metrics when Meta's UI combines them?

  Meta’s UI shows a combined organic + viral reach number; their API exposes them as two separate metrics. Swydo reports both individually so you can choose which to show. To match Meta’s UI, build a custom metric that adds organic reach + viral reach, then use that combined metric in your widget. Some agencies prefer keeping them split because viral reach (shares-driven) tells a different story than organic reach (followers-driven).

• Why does Facebook reach in Swydo not match Meta exactly?

  Meta’s API only returns Facebook reach in 1-, 7-, or 28-day intervals. For other date ranges, Swydo estimates by combining the largest available window with daily data — typically within a few percent of Meta’s UI. Exact matches require setting your widget to 1, 7, or 28 days, or entering Meta’s exact number as a Manual KPI for the period.

• How do I separate paid from organic Facebook Page performance?

  Facebook Insights is organic-only. Paid Page activity (boosted posts, Page-promotion ads) lives in your Facebook Ad Account, accessed through Swydo’s Facebook Ads integration. Add both data sources to your client and build separate Paid and Organic sections in the same report. Meta’s API doesn’t expose a single “paid + organic combined” view at the Page level, so any paid/organic split happens at the report-layout level.

• Can I report on Facebook video performance and Watch Time?

  Yes. Facebook Insights exposes video views, average watch time, video completion rate (25%/50%/75%/100%), and engagement-on-video metrics. Build a dedicated Video Performance section showing top videos by views, average watch time over time, and completion-rate breakdown. For Reels-on-Facebook specifically, Meta has been changing what’s exposed — current support reflects the latest API, and some legacy Reels metrics may have been deprecated.

• How do I track Facebook follower growth over time?

  Build a line-chart widget on Lifetime Fans (the followers count) over time — Swydo will show the daily progression. For a clean growth metric, add a custom metric that calculates (current period fans − previous period fans) ÷ previous period fans × 100 to express growth as a percentage. Pair with a New Page Likes widget showing daily new likes if you want to attribute growth to specific posts or campaigns.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Facebook Insights, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Facebook Insights reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Facebook Insights account?

  For a quick overview on how to set up your Facebook Insights account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Facebook Insights Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Facebook Insights data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Facebook Insights dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Facebook Insights data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Facebook Insights data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Facebook Insights data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Facebook Insights API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Facebook Insights data from your connected platforms.
• How does Swydo ensure my Facebook Insights data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Facebook Insights reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.