Instagram Insights Reporting

Frequently Asked Questions

• How do I connect my Instagram Insights account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Instagram Insights. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Instagram Insights data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Instagram Insights, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Instagram Insights data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• How long does it take for new Instagram data to appear in Swydo?

  Instagram data typically takes 24–48 hours to appear in Swydo via Meta’s API. For same-day reporting, expect the most recent day to be incomplete. This delay is on Meta’s side, not Swydo’s — every reporting tool drawing from the Instagram Graph API sees the same lag. Schedule weekly or monthly reports to land 2+ days after period close to ensure complete data.

• Why can I only get Instagram followers data from the last 30 days?

  Meta’s API restricts the New Followers metric to the last 30 days only. If you set a comparison date range beyond 30 days, the widget returns the error “The followers metric only requestable for the last 30 days.” Workaround: use a 30-day or shorter range without comparison, or use Lifetime Followers (which has no time limit) and calculate growth manually with a custom metric or Manual KPI for longer windows.

• How do I report on Instagram engagement rate?

  Engagement rate isn’t a native Instagram API metric, but it’s easy to build as a custom metric in Swydo: (likes + comments + saves + shares) ÷ reach (or impressions, depending on your definition). Define it once on your Instagram Insights data source and reuse it across every client report. Pro tip: build two versions — engagement rate by reach (industry standard) and engagement rate by followers (more flattering for small accounts) — and show both.

• Can I report on Instagram audience demographics?

  Yes for aggregate demographics (gender split, top age ranges, top countries, top cities) — these are exposed through the Insights API. Granular dimensions (demographics by post, by Story, by content type) aren’t exposed by Meta’s API and so aren’t available in any reporting tool, including Swydo. Build a one-off Demographics section in your Instagram template showing the available aggregate dimensions, refreshable on every monthly report.

• How do I track Instagram content performance over time?

  Build a content-performance section with three widgets: top-performing posts (sorted by engagement or reach), engagement trend over time (line chart of daily engagement), and content-type breakdown (Reels vs Carousel vs Image, in a column chart). Reusable across every client. For deeper individual-post analysis (saves per Carousel slide, swipe-through rate), Meta’s Creator Studio or a dedicated content tool goes further.

• Can I combine Instagram Insights with Facebook Insights for total Meta organic reporting?

  Yes. Add both Facebook Insights and Instagram Insights as data sources to your client and build a unified Meta organic section: aggregate followers (FB Page Likes + IG Followers), reach across both platforms, engagement breakdown by platform, content cadence (posts per week per platform). Swydo doesn’t merge them at the metric level (Meta’s API treats them separately), but a single report layout gives clients one consolidated view.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Instagram Insights, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Instagram Insights reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Instagram Insights account?

  For a quick overview on how to set up your Instagram Insights account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Instagram Insights Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Instagram Insights data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Instagram Insights dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Instagram Insights data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Instagram Insights data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Instagram Insights data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Instagram Insights API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Instagram Insights data from your connected platforms.
• How does Swydo ensure my Instagram Insights data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Instagram Insights reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.