Social Media Report

Social Media Report Template

Evaluate your social media performance – both organic and paid – with Swydo’s Social Media report template.

Streamline your reporting for your content and ad campaigns across Facebook, Instagram, TikTok, and LinkedIn. This comprehensive analysis lets you fine-tune your strategies to increase engagement, optimize spending, and achieve better results in future campaigns.

Data sources Facebook Insights LinkedIn Instagram Insights TikTok Organic
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How it works

1. Select template

Choose one of our predefined templates or create your own

2. Connect

Connect your data sources

3. Customize

Customize your data to meet your client's needs

4. Share

Schedule and share a dashboard or PDF report with your team or clients

SOCIAL MEDIA TEMPLATE INSIGHTS

Boost Engagement, Conversions, and ROI

Organic Performance
Track organic activities like posts, interactions, and reach to assess how compelling your content is to your audience.

Impressions by Source Type
Determine which sources, like direct posts, shares, or mentions, drive content impressions and visibility.

Post Performance
Identify which content resonates with your audience by tracking likes, shares, comments, and clicks.

Video Performance
Evaluate video content by measuring views, average watch time, and engagement.

Avg. Time Watched
Track average video watch time to assess viewer engagement and video content quality.

Campaign Performance
Measure paid campaign performance through reach, clicks, spend, and conversions to monitor advertising ROI.

Click by Platform
Track clicks by platform or placement to identify where interactions are most effective.

Reach by Day
See how many unique users view your content daily to spot fluctuations and determine the best days to post.

SOCIAL MEDIA REPORT KPIS AND METRICS

KPIs Included in Our Social Media Template

Reach
Count the unique users who see your content to measure how far it spreads beyond your followers.

Total Post Click
Track total clicks across all posts during the reporting period to evaluate overall user interaction.

Post Clicks
Assess post performance and content relevance by tracking individual post clicks.

Post Likes
Monitor post likes to gauge audience approval and interest.

Engagement
Measure likes, comments, shares, and clicks to see how well your content resonates with your audience.

Followers
Gauge brand popularity and audience growth by tracking the total number of followers.

Amount Spent
Monitor total spending on paid social media campaigns, essential for budget tracking and ROI calculations.

Clicks
Assess call-to-action performance by counting clicks across your organic efforts and ads.

Cost per Click (CPC)
Determine paid campaign cost-effectiveness by calculating the average cost for each click received.

Click Through Rate (CTR)
Track the click-through rate to evaluate how well your ad captures user interest.

Link Clicks
Monitor content link clicks to gauge how effectively your content drives website traffic.

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CUSTOMIZATION

Customize Your Social Media Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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CUSTOMERS

From small agencies to big enterprises. Swydo helps over 2,000 customers get the job done.

"Swydo has been an automation game-changer for our team productivity"

Farhad Divecha, MD, AccuraCast Read the story

"Swydo has helped us set our agency apart. You know clients love their reports when they actually ask for the live dashboard the same day an ad campaign goes live! "

Gemma Ross, Head of Paid Media Read the story

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