Microsoft Ads Reporting

Frequently Asked Questions

• How do I connect my Microsoft Ads account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Microsoft Ads. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Microsoft Ads data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Microsoft Ads, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Microsoft Ads data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• Can I see breakdowns by Bing, Yahoo, and the syndicated partner network separately?

  Yes. Microsoft Ads exposes a Network dimension — Bing Owned & Operated, Microsoft Audience Network, and Syndicated Partners — and Swydo lets you filter or group by it in any widget. Useful for agencies that need to show clients exactly where their Microsoft spend went, or for excluding low-quality syndicated traffic from CPA calculations. Build the breakdown once in a template and reuse it across every Microsoft client.

• How do I report on the Microsoft Audience Network separately from Search?

  Microsoft Audience Network campaigns surface in Swydo as a distinct campaign type. Filter any Microsoft Ads widget by Campaign Type = Audience to isolate MSAN, or build a dedicated MSAN section showing impressions, viewable rate, conversions, and CPA. For agencies pitching display-equivalent reporting against Google’s PMax or Display campaigns, MSAN gives you a comparable surface to report on.

• Can I compare Microsoft Ads parity with Google Ads campaigns side by side?

  Yes, and this is one of Swydo’s strongest agency use cases. Add both Microsoft Ads and Google Ads as data sources to a client, then build a combined widget that blends spend, clicks, conversions, CPC, and ROAS across both platforms in one row. Use the cross-channel widget for executive summaries; use separate platform sections for tactical drill-down. Many agencies pitch the duopoly view as their lead reporting deliverable.

• Does Swydo support Microsoft's Performance Max equivalent?

  Microsoft’s Performance Max for Retail (PMax) is exposed through the Microsoft Ads API and reports in Swydo as a dedicated campaign type, with shopping-feed performance, conversion value, and asset-group-style breakdowns where Microsoft makes them available. Coverage matches what Microsoft exposes — like Google’s PMax, some signals are intentionally aggregated, and Swydo can’t surface what the platform doesn’t share.

• How do I import Google Ads campaigns into Microsoft Ads and report on parity?

  Importing campaigns happens inside Microsoft Ads (Tools → Import from Google Ads), not Swydo. Once imported, the campaigns appear in your Microsoft Ads account and pull into Swydo automatically. For parity reporting, build a side-by-side widget comparing Google Ads vs Microsoft Ads on identical campaign structures — same keywords, same budgets — to show clients the incremental reach Microsoft delivers at a typically lower CPC.

• Why are my Microsoft Ads conversion numbers different from Google Analytics?

  Microsoft Ads counts conversions using their own pixel and attribution windows (typically 30 days click); GA4 uses its own model with different session logic. Discrepancies are normal and rarely indicate a tracking error. In Swydo, show both in one report with a short text widget explaining the methodology gap. If gaps look unusually large, verify the UET tag is firing on conversion pages and that conversion goals match between platforms.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Microsoft Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Microsoft Ads reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Microsoft Ads account?

  For a quick overview on how to set up your Microsoft Ads account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Microsoft Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Microsoft Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Microsoft Ads dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Microsoft Ads data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Microsoft Ads data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Microsoft Ads data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Microsoft Ads API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Microsoft Ads data from your connected platforms.
• How does Swydo ensure my Microsoft Ads data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Microsoft Ads reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.