ActiveCampaign Reporting Tool

Frequently Asked Questions

• How do I connect my ActiveCampaign account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose ActiveCampaign. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine ActiveCampaign data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from ActiveCampaign, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my ActiveCampaign data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• How do I get the API token Swydo needs for ActiveCampaign?

  In ActiveCampaign, go to Settings → Developer. Copy your API URL (looks like youraccount.api-us1.com) and your API Access Key. Paste both into Swydo when adding the ActiveCampaign data source. The API key has read access to all data your ActiveCampaign user can see, so use a user account with appropriate scope if you only want certain segments visible.

• Can I report on ActiveCampaign automations and customer journeys?

  Yes. ActiveCampaign exposes automation performance — contacts entered, completed, currently in each step — through its API, and Swydo pulls these as widget metrics. Build an Automation Performance section showing each active automation’s funnel (entered → engaged → converted). Useful for B2B and lifecycle-marketing clients where the automation program is the core deliverable.

• How do I report on ActiveCampaign deals and pipeline?

  ActiveCampaign’s CRM features (deals, pipelines, sales stages) are exposed through the API and pull into Swydo as a separate set of metrics. Build a pipeline section showing deals by stage, total pipeline value, deals closed this period, and deal-velocity metrics. Pair with email-marketing widgets to show how marketing activity moved deals down the pipeline — a strong B2B agency deliverable.

• Can I combine ActiveCampaign with paid ad platforms for full-funnel reporting?

  Yes. Add ActiveCampaign + LinkedIn Ads + Google Ads + Meta to your client, then build a full-funnel report: paid spend on the acquisition side, ActiveCampaign lead activity in the middle (contacts created, contacts engaged, deals created), revenue at the bottom. A custom metric like cost per qualified lead (paid spend ÷ ActiveCampaign-engaged contacts) becomes a key headline KPI.

• How do I report on email engagement scoring and lead scoring?

  ActiveCampaign exposes lead scores and engagement scores as contact-level dimensions. Build a widget showing contacts grouped by score range (e.g., 0–25, 26–50, 51–75, 76+), with new high-score contacts per period as a key metric. For agencies running scoring-based handoff to sales, this widget shows the volume of “ready” contacts produced per period — directly tying marketing activity to sales handoffs.

• Can I report on ActiveCampaign SMS and conversations?

  Yes for SMS where it’s enabled on your ActiveCampaign plan. SMS send volume, click rate, and conversion attribution flow into Swydo through the standard ActiveCampaign API. For Conversations (live chat), reporting is more limited — typically conversation volume and resolution rate. Build a multi-channel engagement section combining email + SMS + Conversations to show clients how each channel contributes to overall engagement.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate ActiveCampaign, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share ActiveCampaign reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my ActiveCampaign account?

  For a quick overview on how to set up your ActiveCampaign account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • ActiveCampaign Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter ActiveCampaign data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on ActiveCampaign dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which ActiveCampaign data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine ActiveCampaign data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my ActiveCampaign data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the ActiveCampaign API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available ActiveCampaign data from your connected platforms.
• How does Swydo ensure my ActiveCampaign data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your ActiveCampaign reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.