Semrush Reporting Tool

Frequently Asked Questions

• How do I connect my Semrush account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Semrush. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• an I combine Semrush data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Semrush, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Semrush data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• Does Swydo have a direct Semrush integration?

  Semrush data flows into Swydo primarily through Google Sheets — export the Semrush metrics you need (keyword positions, traffic estimates, competitor data, AI Overview tracking) into a Sheet, either via Semrush’s native export or via a Zapier/Make automation, then connect that Sheet to Swydo. This is how most agencies build Semrush-based SEO reports in Swydo. For native rank tracking, Swydo also integrates directly with AccuRanker and SE Ranking, which are dedicated rank-tracking tools.

• Can I report on Semrush AI Overview tracking?

  Yes via the Google Sheets workaround — Semrush’s AI Overview tracking exports to CSV/Sheets, and once that data lives in a connected Sheet, you can build Swydo widgets showing AI Overview presence per keyword, citation share, and competitor visibility in AI Overviews. As AI search becomes a meaningful traffic source, this is becoming a core agency-deliverable section. Build the AI Overview widget once as a template and reuse across SEO clients.

• How do I combine Semrush data with Google Search Console in one SEO report?

  GSC gives you actual click and impression data for queries you already rank for; Semrush adds rank tracking, traffic estimates, and competitor visibility for queries you don’t. Build a unified SEO section: GSC widget showing actual clicks/impressions/CTR, Semrush-via-Sheets widget showing rank trends and competitor comparison, and a combined “share of voice” view. Pair with GA4 for sessions and conversions to close the loop.

• Can I report on Semrush competitor data alongside our own SEO performance?

  Yes via the Google Sheets workaround. Export your Semrush competitor analysis (organic competitors, keyword overlap, traffic share, top pages) into a Sheet, connect it to Swydo, and build a competitor section showing your client’s position relative to their top competitors over time. This is one of the higher-impact deliverables for SEO agencies because clients rarely see competitor data presented this cleanly elsewhere.

• How often does Semrush data refresh in my Swydo report?

  Refresh frequency depends on how often the underlying Google Sheet updates. If you’re refreshing the Sheet manually, the Swydo report shows whatever was in the Sheet at the last refresh. If you’ve automated the Sheet update (Zapier/Make on a daily or weekly schedule), Swydo picks up changes on the next data pull. For dashboard sharing, Swydo’s data pull happens roughly every few hours, so changes propagate quickly.

• Is Semrush better than AccuRanker or SE Ranking for use with Swydo?

  Different strengths. AccuRanker and SE Ranking integrate natively with Swydo (no Sheets workaround), and both are dedicated rank trackers with daily refresh and SERP feature tracking. Semrush is broader (rank tracking + competitor analysis + content tools + AI Overview tracking) but requires a Sheets bridge into Swydo. Most agencies pick: AccuRanker or SE Ranking if rank tracking is the core deliverable; Semrush if competitor and content intelligence matter more.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Semrush, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Semrush reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Semrush account?

  For a quick overview on how to set up your Semrush account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Semrush Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Semrush data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Semrush dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Semrush data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Semrush data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Semrush data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Semrush API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Semrush data from your connected platforms.
• How does Swydo ensure my Semrush data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Semrush reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.