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Google Ads Report

Report on Google Ads Metrics with Pre-Built Report Template

Swydo’s pre-built Google Ads template will give you a headstart on creating professional and customizable marketing reports and dashboards to help make data-driven decisions. 

Easily report on campaign performance, KPIs, trends and conversions to provide actionable insights and improve marketing ROI.

Data sources Google Ads
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Free for 14 days, no credit card required, cancel at any time

Google Ads Report
How it works
1. Select template

Choose one of our predefined templates or create your own

2. Connect

Connect your data sources

3. Customize

Customize your data to meet your client's needs

4. Share

Schedule and share a dashboard or PDF report with your team or clients


Data to Maximize Campaign Results

Campaign Performance
Get a real-time overview of your Google Ads total campaign performance. Quickly determine which campaigns are more profitable and which campaigns need adjustments.

Ad Group Performance
Dive into the performance details of each ad group, and uncover which are getting the most clicks and which are driving more conversions.

Keyword Performance
Understand how your ad groups’ keywords perform. Identify and improve the relevance of your keywords to target your desired audience and boost your Quality Score.

Search Term Performance
Learn what search terms your audience uses to trigger your ads and find your business. Get insights into how user searches perform.

Conversion Analysis
Evaluate which Google Ads campaigns your conversions are coming from. Leverage your conversion data to devise strategies to improve conversion ROI.

Google Ads Report KPIs and Metrics

KPIs and metrics included in our Google ads report template

Reflects the total number of times your ads are displayed.

Click Through Rate (CTR)
This is the percentage of users who click on your ads after seeing them, calculated by dividing clicks by impressions.

The total number of times users click/interact with an ad.

Average CPC
The average amount you paid for each click on an ad.

The total amount you paid to run a particular ad.

Indicates when a user clicks on your ad and takes the desired action, like making a purchase or providing their contact information.

Conversion Rate
The percentage of clicks on your ads that led to conversions.

Conversions by Device
The number or percentage of conversions based on the device – mobile, desktop or tablet – used when the conversion occurred.


Customize Your Google Ads Report

Leverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

Automate and share your dashboards and reports on a schedule that best meets your needs.

White label
Reflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

Set and track goals to gain insight into performance, trends and progress toward your goals.

Custom Metric
Combine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reports
Create reports for your clients in 14 available languages through our automatic and editable translation feature.

Report Design
Resizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and Images
Provide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date Ranges
Easily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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From small agencies to big enterprises. Swydo helps over 2,000 customers get the job done.

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