LinkedIn Ads Report

Monitor Performance with LinkedIn Ads Report Template

Streamline your marketing report and dashboard creation process with Swydo’s comprehensive  LinkedIn Ads report template.

Easily analyze account, campaign and ad performance. Dig into your engagement metrics and assess costs and conversions to uncover insights to achieve your marketing objectives.

Data sources LinkedIn Ads
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LinkedIn Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's LinkedIn Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key LinkedIn ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your LinkedIn ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand LinkedIn ads reports.

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Agency Mark-up
Set your social media markup once. Flat or percentage & auto-apply.

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Win More Business
Use data-driven reports to pitch, prove value, and close more deals.

Why Your Agency Needs A LinkedIn Ads Report Template


As a marketer, you want to drive results, not format spreadsheets. Save hours tracking LinkedIn campaign performance with automated, branded reports that showcase professional platform expertise.


Every minute spent wrestling with LinkedIn data is a minute stolen from strategy. A good LinkedIn template transforms scattered professional metrics into stories clients actually understand.


No more late nights before presentations, no more explaining complex targeting from scratch, just clear insights that showcase your LinkedIn expertise and justify your premium fees. This LinkedIn Ads report template transforms chaotic campaign data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s LinkedIn Ads Report Template Different?

LinkedIn-Native Intelligence
Track metrics that matter on LinkedIn: lead form completion rates, valid work email leads, professional engagement, and company page performance. No generic social media metrics—just LinkedIn expertise.

Professional Platform Focus
LinkedIn isn’t Facebook. Our template highlights professional targeting success, B2B engagement patterns, and business-focused conversion tracking that justifies LinkedIn’s premium pricing.

Custom Metric Intelligence
Create powerful custom calculations like cost per valid lead, professional engagement rates, and video completion efficiency. Combine any LinkedIn metrics to tell your unique success story.


What To Include In A LinkedIn Ads Report

Create professional LinkedIn Ads report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with LinkedIn’s unique professional data.

Executive Summary With LinkedIn Performance Indicators

What to include in your LinkedIn report summary:

  • Cost Per Lead & Lead Volume – Track One Click Leads and Lead Form Completion Rate for immediate impact
  • Valid Work Email Leads – Quality indicator showing professional audience engagement vs. total leads
  • Professional Engagement Metrics – Comments, shares, and follows from target professional audience
  • Campaign ROAS & Conversion Value – Revenue impact using LinkedIn’s conversion tracking capabilities

Perfect for stakeholder presentations and quarterly LinkedIn performance reviews.

Core LinkedIn Ads Performance Metrics

Foundation metrics every LinkedIn report template should track:

  • Click-Through Rate (CTR) – Professional audience engagement with LinkedIn average benchmarks
  • Cost Per Click (CPC) – Bidding efficiency across LinkedIn campaign types and targeting options
  • Impressions & Reach – Professional audience exposure with approximate unique impressions tracking
  • Conversion Rate – Website conversions and lead form conversion efficiency measurement

Essential metrics that demonstrate LinkedIn campaign health and professional targeting effectiveness.

LinkedIn Lead Generation Performance

What to include for lead optimization insights:

  • Lead Form Analytics – One Click Lead Form Opens vs. completions for optimization insights
  • Lead Quality Metrics – Valid Work Email Leads percentage and professional lead indicators
  • Campaign Lead Performance – Lead generation efficiency across Sponsored Content vs. Message Ads
  • Cost Efficiency – Cost per lead trends and lead form completion rate optimization

Show exactly which LinkedIn campaigns generate the highest quality professional leads.

LinkedIn Video Campaign Analytics

Professional video metrics for LinkedIn report templates:

  • Complete Video Funnel – Video starts, quartile completions, and full video completion rates
  • Professional Engagement – Video-specific likes, comments, and shares from LinkedIn audience
  • View Rate Optimization – Track view rate and estimated CPV for video campaign efficiency
  • Viral Video Performance – Organic viral video views and completions beyond paid reach

Demonstrate LinkedIn video campaign success with professional audience engagement metrics.

Professional Engagement Intelligence

Professional targeting performance metrics to include:

  • Engagement Quality – Professional interactions including comment likes, shares, and meaningful engagement
  • Content Format Performance – Compare sponsored content, document ads, and carousel engagement rates
  • Professional Network Growth – Track follows and professional network expansion from campaigns
  • Business Actions – Action clicks, card clicks, and professional call-to-action engagement

Leverage LinkedIn’s professional environment to show quality engagement beyond basic social metrics.

Campaign Budget & Cost Efficiency

Financial accountability metrics to include:

  • Cost Management – Track costs in local currency and USD for international campaigns
  • Budget Performance – Total budget allocation and unit cost efficiency across campaigns
  • Conversion Economics – Cost per conversion with conversion value tracking for ROI analysis
  • Campaign Efficiency – CPM, CPC trends and cost optimization opportunities identification

Demonstrate cost-effective LinkedIn campaign management with transparent budget reporting.

Custom LinkedIn Metrics & Calculations

Powerful custom metrics you can create:

  • Professional Engagement Rate – (Total Engagements ÷ Impressions) for audience quality measurement
  • Lead Quality Score – (Valid Work Email Leads ÷ Total Leads) × 100 for lead quality tracking
  • Video Completion Efficiency – (Video Completions ÷ Video Starts) for video optimization
  • Professional Conversion Rate – Custom conversion calculations using LinkedIn’s unique metrics

Combine any LinkedIn metrics to create powerful insights unique to your client’s success story.

Strategic Recommendations & Next Steps

What every LinkedIn report template needs for action:

  • Lead Generation Optimization – Improve lead form completion rates and reduce cost per valid lead
  • Professional Targeting Refinement – Optimize professional audience segments based on engagement data
  • Content Format Strategy – Video vs. sponsored content vs. document ads performance recommendations
  • Budget Reallocation – Move spend to highest-performing LinkedIn campaign types and formats

Position your agency as LinkedIn advertising expert with data-driven optimization strategies.

CUSTOMIZATION

Customize Your LinkedIn Page Analytics Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features
LinkedIn Ads Report Templates

Choose a template, connect your ad accounts, and deliver professional social media reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

  • What is a LinkedIn Ads report template?

    A LinkedIn Ads report template is a pre-built reporting format that automatically pulls campaign data from LinkedIn. It showcases key performance metrics like lead volume, cost per lead, engagement, and ROAS—presented in a clear, professional layout optimized for client reporting.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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