Swydo
  • Log in
  • Book a demo
  • Try for free
  • Features
    Features
    • Reporting
    • Monitoring
    • Goals
    • White Label
    • Data Visualizations
    • Feature overview
    How to videos

    Learn how to create professional dashboards and reports with Swydo!

    • Videos >
    Reports and dashboards

    Check out our example reports and dashboards

    • Example reports and dashboards
    Talk to sales
     
  • Integrations
  • Solutions
    By reports
    • PPC Reporting
    • SEO Reporting
    • Social Media Reporting
    By company
    • Agency
    • Franchisor
    • Brand
    • Enterprise
    By integration
    • Google Ads
    • Facebook Ads
    • Google Analytics
    • See all integrations >
    Talk to sales
     
  • Resources
    Help
    • Help Center
    • Chat with Support
    • Register for a demo
    Learn
    • Blog
    • Video tutorials
    • Webinars
    • Product updates
    Why Swydo

    Read how we help the businesses and agencies we serve

    • Customer stories >
     
  • Pricing
  • Try for free
  • Book a demo
  • Log in

Blog

Reporting and Monitoring for Online Marketers

Table of Contents

Toggle
  • Why Traditional PPC Metrics Are Failing Your Agency
  • The Foundation: Core Metrics That Still Matter (But Not How You Think)
  • The Game-Changing PPC Metrics for 2025
  • Advanced Predictive Metrics
  • Platform-Specific Implementation Strategies
  • How to Choose the Right PPC KPIs for Your Campaigns
  • Common Mistakes in PPC Metrics Tracking (And How to Avoid Them)
  • Key Takeaway
  • PPC Metrics FAQ
PPC

17 Essential PPC Metrics That Actually Drive Profit (Not Just Vanity Numbers)

Discover the 17 PPC metrics that actually predict business success. Learn why ROAS fails, how to track POAS (Profit on Ad Spend), and which metrics replace traditional numbers to drive real profitability in your campaigns

By Jay Kang
30 June 2025
SEO

10 Key SEO Metrics Marketing Agencies Must Track

Jay Kang
26 June 2025
ecommerce

The 10 Ecommerce Metrics That Actually Predict Business Success

Manuela Leticia
25 June 2025
Looker Studio

The Complete Guide to Looker Studio Data Visualization for Marketing Agencies in 2025

Benediktas Kazlauskas
24 June 2025
Comparison Guide

6 Best Task Management Software That Actually Works for Agencies (2025 Guide)

Manuela Leticia
23 June 2025
SEO

On-Page SEO Checklist to Advance Your Strategy

SE Ranking Team
23 June 2025
Comparison Guide

9 Report Automation Tools That Actually Work for Marketing Agencies (2025 Pricing & ROI Analysis)

Manuela Leticia
19 June 2025
Looker Studio

The Complete Guide to Solving Looker Studio Quota Issues

Benediktas Kazlauskas
18 June 2025
Reporting

How to Write Executive Summaries That Win Million-Dollar Accounts For Your Agency

Jay Kang
17 June 2025
Comparison Guide

7 Best LinkedIn Analytics Tools for Marketing Agencies

Manuela Leticia
16 June 2025
1 2 3 … 29 Next »
Swydo logo
https://swydo.com Swydo
  • support@swydo.com
  • Stationsplein 3 - 2
  • 1211 EX Hilversum
  • Noord-Holland
  • The Netherlands
G2
★★★★★
4.6 out of 5
Capterra
★★★★★
4.5 out of 5

support@swydo.com | Stationsplein 3 - 2, 1211 EX Hilversum, The Netherlands

FEATURES
  • Reporting
  • Monitoring
  • Integrations
  • Goals
  • White Label
  • Data Visualizations
  • More Features
COMPANY
  • About us
  • Pricing
  • Customers
  • Press
  • Jobs
  • Contact
  • Request a demo
RESOURCES
  • Blog
  • Help Center
  • Product update
  • Report templates
LEGAL
  • Cookies
  • Privacy policy
  • Data usage policy
  • Terms of use
FOLLOW US ON Facebook LinkedIn Twitter Instagram Youtube
  • Features
    ▼
    • Reporting
    • Monitoring
    • Report templates
    • Goals
    • White Label
    • Data Visualizations
    • Feature overview
  • Integrations
  • Solutions
    ▼
    • By reports
      ▼
      • PPC reporting
      • SEO Reporting
      • Social Media Reporting
    • By company
      ▼
      • Franchisor
      • Agency
      • Brands
      • Enterprise
    • By integration
      ▼
      • Google Ads
      • Facebook Ads
      • Google Analytics
      • See all integrations
  • Resources
    ▼
    • Blog
    • Help Center
    • Videos
    • Video Tutorials
  • Pricing
  • Log in
  • Try for free
  • Book a demo