As we wrap up 2021, we thought it would be a good time to look back and check out the most widely read articles from our blog this past year. Whether it’s tips on how to make the most out of Swydo features, ideas for improving your reporting processes, or tactics into maximizing marketing campaigns and ROI, we hope these articles help you succeed in the new year.
We also want to take a moment to thank our guest blog contributors for sharing their expertise with our readers. If you have actionable, data-driven marketing insights or tactics you’d like to share with other experienced online marketers, or out of the box ideas for using Swydo, please reach out to us!
Product Tips & Insights
The Swydo dev team works hard all year long to introduce new integrations and features to provide our users with the best reporting and monitoring platform possible. In order to ensure that you are getting the full value of Swydo, here are a few of the articles highlighting product news that you don’t want to miss.
Swydo Supports Google Analytics 4 Properties
Create customized automated reports with your Google Analytics 4 data to share with your clients and stakeholders for improved data decision making. Learn how Swydo’s GA4 integration makes it easy to track how customers come to your site, what content they engage with, and what events and conversions take place.
Swydo Updates Help You Succeed In 2021
This article provides a great summary on the Swydo features and integrations rolled out in 2020 that will help you create the very best marketing reports to make data-driven decisions.
New Semrush Integration For Competitive Analysis
With Semrush added to the list of pre-built Swydo integrations, you can now incorporate SEO competitive analytics like position rankings, keywords and backlink analysis with the rest of your marketing data in your Swydo reports. Find new opportunities to surpass your competition and improve your search results! Here are the details on this integration and how to get started.
If you aren’t yet a Swydo customer, sign up for a free trial to see how Swydo saves you time tracking campaign performance, increases your productivity, improves your ROI and helps you to provide better data insights.
Digital Marketing Tactics & Trends
You strive daily to maximize your clients’ marketing ROI and attract their ideal target audience. These articles provide practical advice to help you successfully boost your digital marketing results through SEO, content marketing, PPC and more
5 Digital Marketing Trends You Can’t Ignore In 2021
What digital marketing trends will shape how businesses market themselves in 2021? John Thornton, CEO of ad agency BlackPropeller, shares insights on voice search content optimization, emerging video advertising opportunities and more.
Powerful eCommerce KPIs You Need To Track For Growth
Depending upon your organization, you’ll have different goals and targets that measure your success. For a news content site, you’ll want to track metrics like page views, time on page and engagement metrics. eCommerce entities have to monitor a different set of performance metrics to drive growth and sales. Dhruv Mehta, marketing exec at SAAS Acquire, highlights the critical eCommerce KPIs to track performance and interpret emerging trends and results to make better data-driven decisions.
SEO And CRO: How To Combine Them For Fun And Profit
Learn how to combine SEO and CRO to drive more website visitors and ensure that the majority of your site visits actually turn into profits. In this helpful guide, guest author John Hurley shares which metrics you should focus on to combine these two strategies, along with some helpful real-life examples.
Content Marketing KPIs You Should Be Tracking
To maximize the value of your content marketing investments, you need to have clear goals, and a plan to track performance against those goals. Content marketing specialist Katherine Rundell shares which content marketing KPIs will help you best track performance, optimize your content and improve your ROI.
How To Communicate Your B2B Value Proposition Effectively
Marketers who focus on promoting B2B products and services are still consumers first. And there are significant differences in the sales funnel and approach when trying to convert B2B leads into revenue. This article takes a look at how you can ensure that your website speaks effectively to your business customers.
We hope by revisiting these articles you’ll uncover some helpful tactics to improve campaign performance and grow your business. Have a healthy and successful 2022!