PPC Report

PPC Report Template

Create professional client reports in minutes with Swydo’s white-label PPC report template, using your PPC reporting tool to gather the necessary data. Save time, impress clients, and make data-driven decisions effortlessly.

On average, agencies save 5+ hours per week on reporting with Swydo’s PPC template.

Data sources Google Ads Microsoft Ads
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PPC Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Why Marketers Choose Swydo's PPC Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key PPC  metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your PPC data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand reports.

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Agency Mark-up
Set your PPC markup once. Flat or percentage—and let it apply automatically.

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Win More Business
Impress in pitches with reports that showcase your expertise

Why Your Agency Needs a PPC Report Template

As a marketer, you want to drive results, not format spreadsheets.
Save hours tracking ad performance with automated, branded PPC reports, ready to share in just a few clicks.

Every minute spent wrestling with data is a minute stolen from strategy.
A good PPC template transforms scattered metrics into stories clients actually understand.

No more late nights before presentations, no more explaining complex numbers from scratch, just clear insights that showcase your expertise and justify your value.

This PPC report template transforms chaotic data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s PPC Report Template Different?

Time Back In Your Day
Manually pulling metrics is busywork, not strategy.
Our template automates the grunt work so you can focus on what actually grows accounts.
More billable hours, less spreadsheet wrestling.

PPC Markup That Makes Sense
Easily demonstrate the value of your PPC management services with transparent reporting that justifies your markup and fees.

Client Confidence Boosted
Showcase exactly what you’ve accomplished with visual KPIs that tell the story behind the numbers.
Build and foster client relationships.


What To Include In A PPC Report

Create professional PPC report templates that track critical metrics, deliver actionable insights, and prove campaign ROI to clients.

Executive Summary with Key Performance Indicators

What to include in your PPC report summary:

  • Return on Ad Spend (ROAS) – Revenue generated per dollar spent across Google Ads and Microsoft Advertising
  • Total Conversions & Cost Per Acquisition (CPA) – Lead generation and sales efficiency vs. established goals
  • Budget Performance & Pacing – Spend efficiency, remaining allocation, and projected performance
  • Month-over-Month Performance Trends – Growth patterns and seasonal impact analysis

Perfect for C-suite presentations and quick client status updates.

Core PPC Performance Metrics

Foundation metrics every PPC report template should track:

  • Click-Through Rate (CTR) – Ad relevance and audience engagement (benchmark: 3.17% for Google search ads)
  • Cost Per Click (CPC) – Bidding efficiency and keyword competitiveness across platforms
  • Impression Share – How often ads appeared when eligible (identify missed opportunities)
  • Quality Score – Ad copy and landing page effectiveness for cost optimization

Essential metrics that demonstrate campaign health and optimization opportunities.

Campaign Performance Analysis

What to include for optimization insights:

  • Platform Comparison – Google Ads vs. Microsoft Advertising ROI analysis
  • Campaign & Ad Group Breakdown – Identify top performers by cost per conversion
  • Keyword Performance – Search terms driving conversions with search volume data
  • Ad Creative Analysis – Copy and format variations generating highest engagement

Show exactly which campaigns deserve more budget and which need strategic refinement.

Revenue & Profitability Tracking

Business-focused metrics for PPC report templates:

  • Revenue Attribution – Track sales and lead value across multi-touch customer journeys
  • Profit on Ad Spend (POAS) – True profitability accounting for product margins and costs
  • Customer Lifetime Value (LTV) – Long-term value of PPC-acquired customers vs. acquisition cost
  • Conversion Funnel Analysis – Track micro and macro conversions with accurate attribution models

Transform client conversations from cost discussions to profit optimization.

Audience Intelligence & Targeting Performance

Essential audience data for PPC report templates:

  • Demographics Analysis – Age, gender, location performance with conversion data by platform
  • Device & Timing Insights – When and how target audiences engage most effectively
  • Audience Segment Performance – Which targeting options deliver lowest CPA and highest ROAS
  • Remarketing List Effectiveness – Customer journey mapping across Google Ads and Facebook Ads

Turn audience data into actionable targeting strategies that improve campaign results.

Budget Management & Cost Efficiency

Financial accountability metrics to include:

  • Budget Pacing & Forecasting – Daily spend rates with month-end projections and alerts
  • Cost Efficiency Trends – CPA and ROAS changes over time with performance explanations
  • Platform Budget Allocation – Spend distribution across Google Ads and Microsoft with ROI justification
  • Waste Identification – Underperforming keywords and audiences consuming budget without results

Demonstrate how every advertising dollar works and where to optimize for better performance.

Professional PPC Report Template Presentation

Package your analysis to reinforce agency expertise:

  • Custom Agency Branding – Logo, colors, and fonts throughout every template section
  • Clear Data Visualizations – Charts and graphs that tell performance stories without overwhelming detail
  • Performance Narratives – Explain what metrics mean for specific business goals and growth objectives
  • White-Label Report Hosting – Professional presentation on your agency domain (reports.youragency.com)

Deliver fully branded reports that highlight your PPC impact and strengthen client relationships.

Strategic Recommendations & Next Steps

What every PPC report template needs for action:

  • Optimization Priorities – Specific changes ranked by potential ROAS impact and implementation difficulty
  • Budget Reallocation Recommendations – Move spend from low to high-converting campaigns with projected results
  • Expansion Opportunities – New keywords, audiences, and platforms based on top performer analysis
  • Performance Projections – Expected results from proposed changes with realistic timelines

Position your agency as strategic business advisor, not just campaign executor.

CUSTOMIZATION

Customize Your PPC Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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PPC Report Templates

Choose a template, connect your ad accounts, and deliver professional PPC reports in minutes.

Connect with your favorite data sources

Easily connect & integrate data in a single report

FAQ

Frequently asked questions

  • What is a PPC report template?

    A PPC report template is a pre-built report that pulls data from ad platforms like Google Ads or Facebook Ads to display key metrics (CPC, CTR, ROAS) in a client-friendly format, saving agencies hours of manual work.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and more, for comprehensive reporting.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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