Create professional client reports in minutes with Swydo’s white-label PPC report template, using your PPC reporting tool to gather the necessary data. Save time, impress clients, and make data-driven decisions effortlessly.
On average, agencies save 5+ hours per week on reporting with Swydo’s PPC template.
Data sources Google Ads Microsoft AdsFree for 14 days, no credit card required, cancel at any time
Choose one of our predefined templates or create your own
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Customize your data to meet your client's needs
Schedule and share a dashboard or PDF report with your team or clients
Campaign Performance
Assess the overall effectiveness of each PPC campaign to identify opportunities to maximize and challenges that need adjustment.
Conversion and Cost / Conv. by Day
Track daily conversions and the cost per conversion to identify trends over time and understand how various factors affect campaign performance.
Search Query vs. Keyword Performance
Compare the performance of actual search queries that triggered the ads to the keywords targeted in the campaigns to refine your keyword strategies.
Clicks and Impressions by Country / Territory
Understand geographical ad performance to improve your campaign targeting and optimization for more efficient ad spending.
Impressions
Evaluate campaign reach by tracking the total number of times the ads have been displayed.
Clicks
Determine ad effectiveness in attracting user interest by counting ad clicks.
Click Through Rate (CTR)
Assess ad copy performance to convince users to click.
Return on Ad Spend (ROAS)
Compare ad revenue to ad cost to evaluate the financial efficiency of your campaigns.
Conversions
Measure campaign success by monitoring total ad conversions, such as purchases, newsletter subscriptions, or contact forms.
Cost per Conversion
Gauge campaign cost-effectiveness in achieving marketing objectives by determining the average cost of each conversion.
Conversion Rate
Evaluate ad and landing page performance in converting interest into action by tracking the percentage of clicks that result in conversions.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
Easily connect and integrate data in a single report
Swydo’s centralized client KPI overview allows you to manage multiple dashboards for each client in one place. Quickly identify which campaigns need attention and link KPI dashboards to custom reports for deeper insights.
With Swydo’s template, you’ll:
Set measurable targets for your campaigns and track progress over time with Swydo’s goal-tracking feature. Visualize goal progress to better communicate results and insights to your clients.
Free for 14 days, no credit card required, cancel at any time
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