AdRoll Reporting Tool

Frequently Asked Questions

• How do I connect my Adroll account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Adroll. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Adroll data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Adroll, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Adroll data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• How do I connect AdRoll to Swydo?

  From your client page, open the Data Sources tab and click New Data Source, then choose AdRoll. Authenticate via OAuth — make sure you’re logged into the correct AdRoll account before authorizing, since AdRoll’s OAuth uses your active session. Once connected, AdRoll’s display retargeting and prospecting campaigns become available for reporting.

• What AdRoll metrics does Swydo report on?

  Swydo pulls AdRoll’s standard ad-platform metrics: impressions, clicks, CTR, conversions, conversion rate, cost, CPC, CPM, ROAS, plus AdRoll-specific dimensions like campaign type (retargeting vs prospecting vs CRM) and ad creative. Build campaign-level performance widgets, creative-level breakdowns, and a retargeting-vs-prospecting funnel view to show clients how each campaign type contributes.

• Can I report on AdRoll retargeting separately from prospecting campaigns?

  Yes. Filter your AdRoll widget by campaign type to isolate Retargeting vs Prospecting vs Cross-Channel. Each typically performs differently — retargeting tends to show stronger ROAS and higher conversion rates because it targets warm audiences, while prospecting builds top-of-funnel reach. Building separate sections for each in your AdRoll report makes the strategic story clearer for clients.

• How do I combine AdRoll with paid social and search for full retargeting reporting?

  Add AdRoll + Meta Ads + Google Ads to your client and build a unified Retargeting section: AdRoll display retargeting, Meta retargeting audiences, Google Ads retargeting/RLSA. Show spend, impressions, conversions, and ROAS per channel side by side. Useful for ecommerce and DTC clients where retargeting budget is split across multiple platforms and the question is which is delivering the best return.

• Can I report on AdRoll's CRM Marketing (email + display combined)?

  AdRoll’s CRM-marketing features (email + display + cross-channel retargeting in one program) expose campaign-level performance through the API, which Swydo pulls as standard ad metrics. Build a CRM-Marketing section showing each program’s combined performance. For deeper email-specific drill-down (open rates, click rates), AdRoll’s email metrics flow through the same connection as their display metrics.

• How do I report on AdRoll alongside Shopify, Klaviyo, or other ecommerce tools?

  Add AdRoll alongside your ecommerce stack (existing Shopify connection, Klaviyo, GA4) and build a unified DTC report. AdRoll on the acquisition + retargeting side, Klaviyo for email/SMS retention, GA4 for organic and direct, and store data for total revenue. A custom metric combining all paid spend ÷ total store revenue gives clients a “blended ROAS” headline number alongside the per-channel breakdowns.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate AdRoll, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share AdRoll reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my AdRoll account?

  For a quick overview on how to set up your AdRoll account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • AdRoll Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter AdRoll data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on AdRoll dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which AdRoll data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine AdRoll data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my AdRoll data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the AdRoll API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available AdRoll data from your connected platforms.
• How does Swydo ensure my AdRoll data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your AdRoll reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.