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How to Set Up a Successful Microsoft Ads Campaign

By Team Swydo
10 January 2024

Microsoft Ads campaigns allow you to display your ads across Microsoft properties like Bing, MSN, and Edge to reach potential customers searching online. You can target customers actively searching for products or services related to your business through paid search advertising. Optimized Microsoft Ads campaigns are crucial to driving customers to your website quickly.

By following key steps, businesses can create successful Microsoft Ads campaigns that connect them with potential customers and boost their profits. 

What Is Microsoft Ads?

Microsoft Ads is an online advertising platform offered by Microsoft for businesses to reach a wide audience and drive traffic, leads, and sales. It allows marketers to display their ads on Microsoft search engines and networks when people search for keywords related to your business. Formerly known as Bing Ads, Microsoft Advertising primarily focuses on search engine advertising, similar to Google Ads.

It complements other major advertising platforms like Google Ads, offering an additional avenue for digital marketing efforts.

Benefits of Microsoft Advertising Platform

Advertising on the Microsoft Advertising platform offers several benefits for businesses and advertisers. Here are some compelling reasons to advertise on Microsoft Ads (in comparison with the Google Ads platform):

Large User Base: Microsoft’s search engine, Bing, serves millions of users daily. Advertising on Microsoft’s network allows you to reach a substantial and diverse audience.

Lower Competition: Microsoft Advertising often has lower competition than Google Ads, which can reduce cost-per-click (CPC) for advertisers and potentially better ROI.

Bing Integration: Microsoft Advertising integrates seamlessly with Bing search results, providing an opportunity to display your ads to users actively searching for services or products.

Bing Network: In addition to Bing search results, Microsoft Advertising extends to partner websites and apps, broadening your ad’s reach beyond search engine results pages.

ROI Potential: With lower CPC and potentially less competition, Microsoft Advertising offers the potential for a strong return on investment, especially when targeting specific niches or demographics.

The Microsoft Advertising platform can help you connect with potential customers and achieve your digital marketing objectives while benefiting from a less competitive landscape and cost-effective advertising options.

Essential Steps for Setting Up Microsoft Ads Campaign 

Setting up a successful Microsoft Ads campaign requires careful planning and strategic execution. Here are vital steps to help you set up a successful Microsoft Ads campaign.

Target Audience and Targeting Options

Define who your ideal customers are and establish measurable metrics. Set specific metrics to track the success of your campaign, such as click-through rates (CTR), conversion rates, or return on ad spend (ROAS).

Audience targeting in digital advertising refers to defining specific groups of individuals most likely interested in your products or services and tailoring your ad campaigns to reach and engage more effectively. 

Microsoft Ads provides various audience targeting options to help advertisers reach their desired customer segments. Here are some key audience targeting strategies you can implement:

  • Demographic Targeting: Specify your target audience’s age ranges, genders, and other demographic characteristics to appeal to a specific demographic group.
  • Location Targeting: Focus your audience based on geographic location, including countries, regions, cities, or even specific postal codes, ensuring your ads appear to users in relevant locations.
  • Device Targeting: Segment your audience based on their devices, such as desktops, mobile devices, or tablets. Customize your ad creatives and bidding strategies for each device type.
  • Audience Lists: Create and use custom audience lists based on your customer data, like website visitors, email subscribers, or app users. Targeting these audiences can help with customer retention and re-engagement.
  • In-Market Audiences: Target users who have shown recent and active interest in specific product categories or services related to your business. In-market audiences are more likely to convert.
  • Remarketing: Reach users who have previously interacted with your website or app. Remarketing allows you to re-engage potential customers who are familiar with your brand.
  • Behavioral Targeting: Segment audiences based on their online behavior, such as search history, website visits, or interactions with specific content.

Effective audience targeting is crucial for maximizing the impact of your Microsoft Ads campaigns. Regularly analyze your campaign data to refine your audience targeting strategies for ongoing success.

Related: How to Target LinkedIn Users with Microsoft Ads

Select Campaign Goal(s)

In Microsoft Advertising, you have various goals to choose from to align with your marketing objectives. These goals provide a clear direction for your advertising campaigns. Here are the goals you can select when setting up your campaigns:

  1. Visits to My Website: This goal is to drive traffic to your website. It aims to increase the number of visitors who click on your ads and visit your website, which can be valuable for brand exposure, online engagement and sales..
  1. Visits to My Local Business Location(s): This goal is ideal if you have physical business locations and want to drive foot traffic to them. It helps promote your local business and encourages potential customers to visit your physical stores or offices.
  1. Conversions on My Website: If your primary objective is to get users to take specific actions on your website, for example, placing an order, filling out a form, or downloading a whitepaper, this goal helps you track and optimize for those actions.
  1. Phone Calls to My Business: For businesses that rely on phone inquiries and customer calls, this goal focuses on encouraging users to call your business directly by clicking on your ads. It’s particularly valuable for service-oriented businesses.
  1. App Installs: Leverage this goal if you want to drive downloads and installations of your app from Google Play or Apple App Store.
  1. Sell Products from Your Catalog: If you’re an e-commerce business, this goal will help you showcase and sell products directly through your ads. It’s ideal for companies looking to boost online sales.
  1. Promote Your Apps and Games: This goal is specific to promoting mobile apps and games to increase app downloads and engagement, making it an excellent choice for app developers and marketers.
  1. Video Views: For campaigns centered around video content, this goal aims to increase the number of views for your video ads. It’s valuable for promoting video content and engaging your audience through video marketing.
  1. Ad Impressions: This goal focuses on maximizing the visibility of your ads by increasing the number of times they are shown to users. While it doesn’t necessarily track actions like clicks or conversions, it can be helpful for brand awareness campaigns.

Conduct Keyword Research 

Keyword research is integral in creating successful Microsoft Advertising campaigns. It involves thoroughly investigating keywords and phrases closely related to your products or services. 

By understanding what terms potential customers are searching for, you can strategically target those keywords to ensure your ads appear for relevant queries. After compiling your list of relevant keywords, organize them into specific ad groups within your campaigns. 

Choosing the right keywords is vital for targeting the right audience and maximizing your campaign’s effectiveness. Here are some best practices for conducting keyword research:

Understand Your Audience: Start with understanding your target audience and their search behavior. What terms and phrases do they use when searching for products or services like yours? Consider their intent, preferences, and pain points.

Competitor Analysis: Analyze your competitors’ keywords. Tools like Microsoft Advertising’s Keyword Planner, Google Keyword Planner, and third-party tools like can help you identify competitor keywords.

Use Keyword Research Tools: Leverage keyword research tools to discover relevant keywords and estimate search volumes. Microsoft Advertising Keyword Planner, Google Keyword Planner, SEMrush, Ahrefs, and Moz are valuable tools for this purpose.

Long-Tail Keywords: Don’t just focus on broad, high-volume keywords. Long-tail keywords (more specific, lower-volume phrases) can be valuable as they often indicate more intent and result in higher conversion rates.

Consider User Intent: Group keywords based on user intent; are they looking for information, products, or services? Tailor your campaigns and ad groups to match these different intents.

Keyword Variations: Include keyword variations such as synonyms, misspellings, and related terms to augment your keyword list and capture a broader range of user searches.

Negative Keywords: Filter out irrelevant traffic by identifying and adding negative keywords to your list, preventing your ads from showing for queries unrelated to your offerings.

Keyword Grouping: Organize your keywords into tightly themed ad groups. Each ad group should have a specific focus, allowing you to create highly relevant ad copy and landing pages.

Keyword Match Types: Take advantage of different keyword match types (exact match, phrase match, broad match, and broad match modifier) to control how closely a user’s search query must align with your keywords for your ads to be triggered.

Local Keywords: If you serve specific geographic areas, incorporate location-specific keywords to target local customers effectively.

Review Search Query Reports: Regularly review search query reports to identify new keyword opportunities and refine your negative keyword list based on irrelevant queries triggering your ads.

Keyword Testing: Test different keyword variations and ad copy to determine which combinations yield the best results. A/B keyword testing can help refine your approach.

Budget Considerations: Align your keyword selection with your budget. Focus on high-potential keywords likely to generate a positive return on investment (ROI).

Quality Over Quantity: While having a comprehensive list of keywords is important, prioritize quality and relevance over sheer quantity. High-quality keywords result in better ad performance.

Keyword research is an ongoing process. Continuously monitor and update your keyword lists to adapt to changing trends, market dynamics, and user behavior.

Campaign Types of Microsoft Ads

Selecting the right campaign type is a pivotal decision in your Microsoft Advertising strategy. It’s essential to align your choice with your specific advertising goals. Microsoft Advertising provides a diverse range of campaign types to cater to different objectives. 

Each campaign type offers unique features and benefits, so take the time to explore and choose the one that best suits your business objectives and target audience.

Here are a few campaign types and variations:

  • Search Ads: These are text-based ads that appear in search engine results (SERPs) when users enter relevant keywords. These are typically displayed at the top or bottom of search results pages.
  • Product Ads: Product ads showcase your products from a product catalog, including images, prices, and descriptions. They appear in search results and can include details such as product availability and reviews.
  • App Install Ads: Designed for mobile app promotion, these ads aim for users to download and install your mobile app from app stores like Apple App Store or Google Play.
  • Dynamic Search Ads (DSA): Dynamic Search Ads automatically generate landing pages and ad headlines based on the content of your website. This type of ad is dynamically created for search queries, reducing the need for manual keyword targeting.
  • Remarketing Ads: Remarketing campaigns target users who have previously interacted with your website or app. You can show tailored ads to re-engage these users and encourage conversions.
  • Responsive Search Ads (RSA): RSA allows you to create ads with multiple headlines and descriptions. Microsoft’s algorithm then dynamically mixes and matches these elements to create effective ads tailored to user searches.
  • Video Ads: Video ads are video-based advertisements that can be displayed on Microsoft-owned platforms like Bing, partner websites, and apps. They are ideal for engaging and informing the audience through video content.
  • Local Inventory Ads: Retailers with physical stores leverage these ads to display product availability in nearby locations to encourage in-store visits.
  • Microsoft Shopping Campaigns: E-commerce advertisers use shopping campaigns to feature product images, titles, and prices, driving users to product listings.

These different ad formats allow marketers the flexibility to target audiences and achieve specific marketing goals. Advertisers should choose the format that best aligns with their objectives and tailor their campaigns accordingly.

Ad Group Creation

Ad groups play a crucial role in organizing and targeting your ads effectively. Each ad group should have a specific theme, product category, or keywords related to your campaign objectives. 

By grouping related keywords, you can align your ad copy and landing pages with users’ search intent and deliver more relevant ads to your audience, increase click-through rates, and ultimately improve the overall performance of your campaign.

Try out these tips and best practices for creating effective ad groups in your Microsoft Advertising campaigns:

Keyword Relevance: Ensuring the keywords within each ad group are highly relevant to each other helps improve ad relevance and click-through rates (CTRs). 

Specific Themes: Create ad groups with a particular theme or focus. For example, if you sell different types of running shoes, create separate ad groups for “trail running shoes” and “road running shoes” to tailor your ads and landing pages accordingly.

Keyword Variations: Include different keyword variations in each ad group, such as broad match, phrase match, and exact match keywords, to secure a more comprehensive range of search queries.

Negative Keywords: Use negative keywords at the ad group level to filter out irrelevant traffic and improve ad targeting.

Ad Copy Alignment: Craft ad copy that directly relates to the keywords in the ad group. Highlight the benefits or features that match the user’s search intent.

Ad Extensions:  Multiple ad extensions can incorporate helpful information into your ads. Some examples include callout extensions and site link extensions. 

Mobile Optimization: If your campaign targets mobile users, consider creating separate ad groups with mobile-specific ad copy and bid adjustments to optimize for mobile devices.

Bidding Strategy: Set appropriate bids for each ad group based on the value of the keywords and the expected return on investment (ROI).

Ad Testing: Regularly test different ad variations within each ad group to identify the most effective messaging and improve ad performance over time.

Monitor and Refine: Continuously monitor ad group performance and adjust when needed. Analyze key metrics like CTR, conversion rate, and ROI to optimize your campaigns.

Keyword Research: Regularly research to discover new keywords and trends to incorporate into your ad groups to expand reach and relevance.

Create Compelling Copy 

To capture the attention of your prospects and drive clicks and conversions, you need compelling ad copy. Craft engaging headlines that resonate with users’ search intent and communicate the value of your products or services. Follow up with persuasive descriptions that highlight key benefits and unique selling points. Incorporate persuasive calls to action (CTAs) to encourage users to take action, whether making a purchase, signing up, or contacting your business.

Creating engaging and persuasive ad copy is crucial to capturing the attention of potential customers. Consider the following when writing your ad copy:

  • Keyword Integration: Include relevant keywords in your ad copy, especially in the headline and description, to improve click-through rates (CTR).
  • Compelling Headlines: Craft attention-grabbing headlines that are concise and directly related to the user’s query. Use action-oriented language and highlight unique selling points.
  • Clear and Concise Messaging: Keep ad descriptions clear and concise. Communicate the benefits of your product or service and why users should choose you.
  • Strong Call to Action (CTA): Include a clear CTA to drive action, such as “Buy Now,” “Get a Quote,” or “Sign Up Today.”
  • Leverage Ad Extensions: Use sitelink extensions to provide additional links to specific pages, callout extensions to highlight key benefits, and structured snippet extensions to showcase product categories or services.
  • A/B Testing: Test multiple ad variations within each ad group to identify which ones perform best. Experiment with different headlines, descriptions, and CTAs to find the winning combination.
  • Dynamic Keyword Insertion (DKI): Use DKI when appropriate to dynamically insert the user’s search query into your ad, making it more relevant. However, use this feature judiciously to maintain ad coherence.
  • Landing Page Alignment: Ensure your ad’s content aligns with its landing page. Consistency in messaging improves user experience and conversion rates.
  • Ad Copy Relevance: Make sure your ad copy incorporates the keywords and ad group to which it belongs. Google rewards relevant ads with better Quality Scores.
  • Highlight Unique Selling Points: If you have unique features, promotions, or competitive advantages, highlight them to differentiate yourself from competitors.

Leverage Ad Extensions 

Leveraging Microsoft Ad extensions effectively can enhance the visibility and performance of your ads and provide users with additional relevant information. 

Microsoft Advertising offers various ad extensions. Choose extensions that coordinate with your advertising goals and are relevant to your business. For example, location extensions can be very valuable if you have physical locations.

Sitelink Extensions: Add links to specific pages through sitelink extensions, giving users more options to navigate to relevant content. They can improve click-through rates and direct users to specific landing pages.

Callout Extensions: Callout extensions enable you to add short, descriptive text to your ads, highlighting key benefits or features. They provide extra information to entice users to click on your ad.

Structured Snippet Extensions: Highlight key elements of your offering through structured snippet extensions. You can choose predefined headers like “Services,” “Brands,” or “Styles” and then list items under each header.

Location Extensions: Location extensions display your physical address, telephone number, and a map with your ad. They are handy for local businesses looking to drive potential customers to their physical locations.

Call Extensions: Make it easy for prospects to call your business directly through the ad with call extensions. They are valuable for businesses that want to encourage phone inquiries.

App Extensions: App extensions promote your mobile app by including a link to download it from Google Play, the Apple App Store, or another app store. They are beneficial for app developers and marketers.

Price Extensions: Price extensions allow you to showcase specific products or services with their corresponding prices, helping users quickly assess your offerings and make informed decisions.

Promotion Extensions: Promotion extensions let you highlight special offers, discounts, or promotions within your ad. They can attract users looking for deals and incentives.

Review Extensions: Add third-party reviews and ratings to your ads with review extensions. Build credibility and trust with prospects by leveraging positive reviews.

Image Extensions: Add images to your text ad to get your audience’s attention and convey your message more effectively.

Action Extension: This extension allows advertisers to add a call-to-action button to their ads, which can help increase engagement with their business.

Flyer Extension: This extension allows advertisers to showcase their products or services in a flyer format to promote sales, events, or special offers. It is available in all Microsoft Advertising markets on both PC and mobile devices.

Logo Extension: This extension allows advertisers to add their logo to their ads, which can help increase brand recognition and awareness. 

Video Extension: This extension allows advertisers to add a video to their ads, which can help increase engagement with their business, 

Landing Pages

Selecting the right landing page is crucial to creating effective Microsoft Advertising campaigns. After clicking on your ad, users are directed to a specific landing page URL. 

The landing page should seamlessly align with the ad’s messaging, offering users a consistent and coherent journey. A well-optimized landing page can significantly impact conversion rates and the overall performance of your advertising efforts.

When selecting a landing page, keep these factors in mind: 

  • Relevance: Ensure the landing page is highly relevant to the ad’s message and keywords. Users should find what they expect when they click on the ad.
  • Consistent Messaging: Maintain consistency between the ad copy and the landing page content. The headlines, offers, and overall messaging should align seamlessly.
  • Clear Call to Action (CTA): Include a clear and compelling CTA on the landing page that guides users toward the desired action, whether it’s making a purchase, filling out a form, or contacting your business.
  • Mobile Optimization: With many users conducting mobile phone searches, optimizing your landing pages to be mobile-friendly and responsive is critical.
  • Fast Loading Times: Speed matters. Reduce bounce rates by optimizing your landing pages for shorter loading times. Compress images and minimize unnecessary scripts and elements.
  • Minimize Distractions: Keep the landing page clean and free from distractions. Remove unnecessary links or navigation menus that distract users from the conversion path.
  • Highlight Benefits:  Your landing pages need to present the benefits of your offering. Explain how it addresses users’ needs or pain points.
  • Trust Signals: Include trust-building elements such as customer reviews, testimonials, security badges, and privacy policy links to instill user confidence.
  • A/B Testing: Experiment with different landing page variations to determine which elements and layouts lead to higher conversion rates. Test headlines, CTA buttons, and content.
  • Conversion Tracking: It is important to set up conversion tracking to measure how effectively your landing pages drive desired actions. Monitor and analyze conversion data regularly.
  • Local Information: If you have physical locations, include location-specific details like addresses, phone numbers, and maps for users looking for local solutions.

More about landing page optimization in How to optimize your paid search campaigns and website for conversions

Bidding Strategy

Selecting the right bidding strategy is pivotal in your Microsoft Advertising campaign. You can opt for manual bidding, automated bidding, or a hybrid approach combining both methods. Manual bidding allows more precise control over your bids, while automated bidding leverages machine learning to optimize bids automatically.

Once you’ve determined your bidding strategy, set your initial bids for keywords based on your budget and campaign objectives. Carefully consider the value of each keyword, the competition, and your desired return on investment (ROI) when setting initial bids. 

Regularly monitor and adjust your bids to align with your campaign goals and performance metrics. An effective bidding strategy can help you maximize the visibility of your ads while maintaining cost efficiency.

Here are some best practices and tips to help you make the most of your bidding strategy:

Understand Your Goals: Clearly define your campaign objectives, whether it’s maximizing clicks, conversions, return on ad spend (ROAS), or another key performance indicator (KPI).

Choose the Right Bidding Model: Microsoft Advertising offers various bidding models, including manual bidding, automated bidding, and enhanced CPC (eCPC). Select the model that coordinates with your goals and resources.

Start with Manual Bidding: If you’re new to Microsoft Advertising, consider starting with manual bidding to understand keyword performance and user behavior.

Leverage Automated Bidding: As your campaigns mature, explore automated bidding options. Microsoft Advertising’s automated bidding uses machine learning to adjust bids in real-time for optimal performance.

Use Bid Adjustments: Leverage bid adjustments for factors like device type, location, time of day, and demographics to fine-tune your bidding strategy.

Monitor and Adjust: Regularly review your bidding performance and adjust bids based on data insights. Optimize for high-performing keywords and adjust bids for underperforming ones.

Set Competitive Bids: Research your competitors and adjust your bids accordingly. Bid competitively to maintain visibility for high-value keywords.

Budget Considerations: Set daily and campaign-level budget caps to control spending. Ensure that your budget aligns with your bidding strategy and campaign goals.

Focus on Quality Score: Improve ad relevance and landing page experience to boost Quality Scores. Higher Quality Scores can lower costs per click (CPC) and better ad placement.

Experiment with Bid Strategies: Test different bid strategies, such as target CPA (cost per acquisition) or target ROAS, to find the best approach for your campaign objectives.

Regular Review: Bidding is an ongoing process. Regularly review and refine your bidding strategy based on performance data, market changes, and campaign goals.

Device Targeting

Device targeting is a critical aspect of optimizing your Microsoft Advertising campaigns. Analyze how your ads perform on desktop computers, mobile phones, and tablets. 

Based on your performance data, consider adjusting your bids and ad copy to cater to the preferences and behaviors of your audience on each device. 

Device targeting allows you to fine-tune your campaign to maximize results on each device, ensuring a tailored and effective user experience across all platforms.

Here are some tips on optimizing your advertising campaigns for different devices:

  • Analyze Performance Data: Regularly review performance data to track how your ads perform on different devices. Pay attention to metrics like CTR, conversion rate, and ROI by device.
  • Customize Bid Adjustments: Use bid adjustments to tailor your bids for each device type (desktop, mobile, tablet). Increase bids for devices that generate higher conversion rates and decrease bids for lower-performing devices.
  • Segment Campaigns by Device: Consider creating separate campaigns for different devices to have more control over bidding, ad copy, and ad extensions, allowing for a more granular approach to device targeting.
  • Mobile Optimization: As mobile traffic grows, ensure your landing pages and website are mobile-friendly. Optimize for mobile user experience to improve conversion rates.
  • Responsive Design: Implement responsive design for your landing pages to ensure they adapt seamlessly to various screen sizes and orientations.
  • Ad Copy Customization: Create ad copy tailored to the user experience on each device. Highlight mobile-specific benefits, such as “Call Now” buttons for mobile ads.
  • Device Bid Modifiers: Adjust bid modifiers based on specific insights. If you notice that your ads perform exceptionally well on tablets during evening hours, increase the bid for that device and time.
  • Negative Device Targeting: If a particular device consistently underperforms and drains your budget, consider excluding it using negative device targeting.
  • Budget Allocation: Allocate your budget based on device performance, channeling more of your budget to devices that deliver strong results.

Monitor & Analyze Your Microssoft Ads Campaigns Results

Monitoring the results of your Microsoft Ads campaigns is essential to ensure your advertising is on track, efficient, and effective. It will help you maximize your campaign performance, appropriately allocate your budget, and optimize your campaigns. 

Here are some reasons why you need to monitor and analyze your Microsoft Ads campaigns:

Performance Evaluation: Regular monitoring allows you to assess the performance of your campaigns. Track key performance indicators (KPIs) such as click-through rates (CTR) and conversions to see how well your ads perform.

Learn which Microsoft Ads KPI Metrics to include in your client reports.

Make Data-driven Decisions: Use insights from your data analysis to make informed decisions about adjusting targeting, ad copy, or budget allocation.

Budget Management: Monitoring helps you stay within your budget. By tracking your ad spend, you can make necessary adjustments to ensure you’re spending your budget appropriately.

Optimization Opportunities: Monitoring allows you to identify underperforming ads, keywords, or targeting options. When you spot areas that need improvement, make adjustments to optimize your campaigns to improve results. For instance, you can reallocate budget from low-performing campaigns to those delivering better results.

Conversion Tracking: By monitoring conversions, you can measure the ROI of your campaigns. You’ll know which ads and keywords drive the most valuable actions, whether placing an order, filling out a form, or other desired outcome.

Properly tracking and analyzing campaign data is crucial for Microsoft Ads campaign success. Be sure to enable conversion tracking (Universal Event Tracking (UET)), set up Google Analytics 4, link your accounts, and implement UTM campaign tagging to gather key performance insights to optimize efforts and boost ROI.

Make data-backed optimization decisions to continuously improve performance. Regular analysis allows for maximizing returns from the Microsoft Ads platform.

Related: The latest trends and techniques to optimize your Microsoft Ads campaign

Importing Google Ads Campaigns Into the Microsoft Ads Platform

Microsoft Ads allows marketers to import their Google Ads campaigns directly into the Microsoft Ads platform. Importing your Google Ads campaigns into the Microsoft Ads platform can be beneficial for several reasons:

  • Continuity of Campaigns: You can seamlessly transition your existing Google Ads campaigns and keywords to Microsoft Ads to maintain momentum and effort without rebuilding from scratch.
  • Leverage Existing Data: All your historical Google Ads campaign performance data, like clicks, impressions, conversions, etc., gets imported, giving your Microsoft Ads campaigns a head start.
  • Reach New Audiences: Microsoft Ads taps into the large LinkedIn and Bing advertising ecosystems, opening you up to new potential customers beyond Google’s user base.
  • Access New Features: Additional Microsoft Ads features, like LinkedIn ad formats and audience targeting options, give you extended capabilities beyond Google Ads.
  • Potential Savings: Migrating spending from Google to Microsoft Ads could save money as ad costs are lower on Bing compared to Google’s marketplace.
  • Reduced Redundancy: You don’t have to duplicate your effort managing similar campaigns on multiple platforms. Importing streamlines operations.

One important tip when importing Google Ads campaigns into Microsoft Ads is to focus on importing high-performance campaigns. You should select and prioritize the campaigns that generated significant conversions or leads in your Google Ads account. 

Check out the differences between Google Ads and Microsoft Ads

Monitor the Results of Your Microsoft Ads Campaigns with Swydo

Follow the steps above to create targeted ads and optimize your Microsoft Ads campaign(s) for maximum results. Monitor your Microsoft Ads campaign(s) regularly and make necessary adjustments to improve performance. 

Swydo is your marketing reporting solution for gaining meaningful campaign insights and reporting your results to show impact to clients. With over 30+ existing integrations , including Microsoft Advertising, Swydo enables you to create comprehensive reports across all your marketing channels for improved decision-making. 

Request a demo or sign up for a free 14-day trial!