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Comparison Guide

Swydo vs. Looker Studio: An Alternative With More Reporting Features

By Aarti Bhanushali
17 July 2023

In this article, we compare the feature and benefits of Swydo vs. Looker Studio and help you choose the right reporting platform for your business.

Whether you’re a seasoned marketing expert or a budding online marketer, chances are you’ve heard of Google Data Studio’s rebrand as Looker Studio in October 2022. This transformation caught many agencies off guard, leaving them curious about the changes that lay ahead. While Looker Studio introduced a few noteworthy developments, one thing remained constant – its ability to create visual reports and dashboards. Albeit with a few limitations. What are they, and how can you navigate them?

What is Looker Studio?

Looker Studio is a business intelligence tool enabling users to create interactive dashboards and reports to make smarter business decisions. Formerly known as Data Studio, Looker Studio is designed to provide self-service business intelligence with flexibility.

The Benefits of Looker Studio

Looker Studio is a solid starting point, particularly when you’re in the initial stages of establishing processes and finding your rhythm. However, as time passes, you’ll likely discover that it may not be optimal for managing multiple clients, accessing real-time data, or receiving responsive customer support.

As your clients grow and time demands increase, reporting becomes considerably more intricate. Just imagine what would happen if you suddenly had five times the number of reports to generate—or needed to seamlessly onboard new clients. While Looker Studio can handle the job, your team and clients require more than just the basics. And that’s when you’ll need an easy-to-use and reliable reporting platform like Swydo. To level up your client communication and help you scale your agency.

Why Consider Alternatives to Looker Studio?

Looker Studio is free for Google-based apps and offers data visualization and integration with various Google platforms. However, it’s important to acknowledge the limitations. Third-party connectors like LinkedIn Ads, Semrush, Facebook Ads, etc., must be purchased separately and are not a part of the ‘free plan.’ Another significant concern is the management of multiple clients. Looker Studio falls short when it comes to efficiently handling multiple client accounts, which can pose a challenge for agencies working with a diverse range of clients. Lastly, customer support has received mixed reviews, leaving some agencies feeling underserved regarding technical assistance and guidance.

On the flip side, Swydo is a marketing reporting tool that combines automation and user-friendliness at a monthly price of $49. It focuses on empowering marketers to save their precious time while effortlessly creating visually impressive reports and dashboards. Swydo simplifies your reporting and monitoring tasks by consolidating all the necessary tools for successful client communication into a single platform. It integrates with popular Google tools like Ads, Analytics, Search Console, and Google Sheets and offers over 30 direct data integration channels. This allows you to seamlessly bring your leading PPC, SEO, Email Marketing, and Social Media data sources together. And if you ever require assistance, the expert customer support team is available 24/5 to lend a helping hand.

Let’s dive a little deeper into how Swydo can help your agency scale. It’s time to take control of your marketing with ease.

Why Swydo Can Be Your Go-to Looker Studio Alternative

Ease of Use

Looker Studio is known to be complex. It requires a steep learning curve to utilize its features fully. On the other hand, Swydo offers a user-friendly interface with intuitive features. It is easy for users of all skill levels to navigate and create reports effortlessly. Whether you are a beginner or an experienced online marketer, Swydo’s streamlined workflow and straightforward design ensure a smooth and efficient reporting process. Swydo also offers an extensive template library, providing users with a wide range of options for report creation. The plug-and-play model and quick setup ensure your report is accurate and ready to be shipped in minutes.

Reporting Capabilities

Looker Studio provides a range of reporting features, allowing users to generate insightful reports. However, Swydo takes automated reporting to the next level by offering comprehensive reporting and monitoring features and customization capabilities. With Swydo, you can create visually appealing reports tailored to your specific needs. Think about changing your brand colors, writing summaries via text widgets, and automating your report scheduling with a few clicks. You can fully customize and Whitelabel your reports, allowing the sharing of your reports and dashboards using your own company domain. What’s more?  With Swydo, you can easily monitor reports sent to your clients and identify any report dispatch failures. Keeping your eye on the ball, always. Looker does not offer this feature.

Check out all the data sources Swydo integrates with!

Live Customer Support

Reliable customer support is essential when encountering issues or needing assistance with an analytics platform. While Looker Studio offers some support, Swydo goes the extra mile by providing a dedicated support team that is readily available 24/5 to assist you. Swydo’s support team is known for its responsiveness, expertise, and personalized assistance, providing you with the help needed. Additionally, Swydo offers personalized onboarding sessions to get you up and running in no time. Customers who need an extra helping hand can take advantage of Swydo’s Free Reporting Service and book a call with the reporting experts for template setup and technical support—showing reliability every step of the way.

Customer Driven Approach

Swydo adopts a customer-driven approach, which distinguishes it from Looker Studio. This approach is characterized by a strong focus on customer feedback and responsiveness regarding product enhancement. Unlike Looker Studio, Swydo actively listens to customer needs and demands, ensuring that its platform remains user-friendly, relevant, and adaptable to the evolving requirements of time-constrained marketers and agencies.

Hear our customer success stories!

Flexibility and Scalability

As your business grows, scalability becomes crucial in choosing an analytics and reporting platform. Looker Studio may have limitations in terms of flexibility and scalability as your client requirements expand. Swydo is designed to be highly flexible, multi-channel, and scalable – accommodating the evolving needs of growing businesses. Its monitoring feature allows you to easily manage multiple client accounts and keep an eye on the ball all in one platform.

Besides that, Swydo also offers affordable pricing plans that cater to businesses of all sizes. Its transparent pricing provides excellent value for money, making it a simple and attractive alternative to Looker Studio for cost-conscious organizations.

Swydo vs Looker Studio Comparison Table


Our Swydo vs. Looker Studio comparison shows you that Swydo offers a compelling alternative to Looker Studio for businesses seeking a simple reporting and analytics platform. With its user-friendly interface, comprehensive reporting capabilities, powerful automation, extensive integrations, cost-effectiveness, excellent customer support, and scalability, Swydo empowers organizations to extract valuable insights from their data and confidently make data-driven decisions. For marketers choosing an automated reporting platform, Swydo is a worthy contender to consider.

Feel heard, say goodbye to limitations, and simplify your marketing reports with Swydo. Start your free trial today!