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Features, Running an online Agency

Reinforce Your Brand: White Label Reporting for Marketing Agencies

By Aarti Bhanushali
24 July 2023

In a competitive business environment, marketers today yearn to differentiate themselves and stand out amidst the crowd. The goal is to seek client attention and leave a lasting impact.

Weaving your own spell of uniqueness and personalizing your client communication with white label reporting can not only help you create a lasting impression on your clients but also foster a culture of trust.

By utilizing a powerful reporting tool like Swydo, businesses can create personalized reports that provide valuable insights, strengthen their client’s brand image, promote transparency, and cater to their clients’ specific preferences.

Let’s explore the essential aspects of white label reporting and discuss how it can benefit your digital marketing agency.

What is White Label Reporting?

White label reporting entails using a reporting tool to craft customized reports that bolster your brand and cater to your client’s preferences.

It allows you to present data in a manner that aligns with your brand’s aesthetics and messaging, resulting in a cohesive and professional appearance.

With white label reporting, you seamlessly incorporate your brand elements into the reports, making them an extension of your business identity.

Key Elements to Consider When Branding White Label Reports

To maximize the impact of white label reporting, it’s important to consider the following key elements when branding your reports:

1. Add Logos

To add a professional touch to your report, including your agency’s logo is a great idea. Place the logo in the report’s upper right or left corner to ensure it’s displayed without hindering readability.

This win-win situation allows for easy navigation between multiple client reports without confusion. The ideal placement for the client’s logo is either on the report’s cover page or in the upper left corner if it’s a dashboard.

Incorporating your company’s logo into the reports creates a strong visual association between the marketing data and your brand. Thus reinforcing your brand presence throughout the entire reporting experience.

Swydo's White Label Report - Changing Cover Page

2. Give Cover Pages a Makeover

Cover pages serve as the first impression of your reports. Including titles, dates, and logos on the cover page not only provides a professional touch but also helps establish a sense of credibility and authenticity. A well-designed cover page sets the tone for the entire report and captures the attention of your clients. Here’s what you must remember while designing your client reporting cover page.

Step 1: Start by changing the cover page background image. Add your client colors or their logo as a backdrop.

Rebranding White Label Reports with Swydo

Step 2: Incorporate titles, dates. You can also change the font and colors to the one that your brand identifies with.

Step 3: Use engaging typography. Choose fonts that are clear, readable, and visually appealing. Play with different font styles, sizes, and colors to make it dynamic. Ensure the text is legible and complements the overall design of the cover page.

Step 4: Maintain a professional touch. While adding brand elements, it’s important to maintain a professional appearance and not to overdo it. Ensure that the cover page looks polished and well-designed. Less is more.

Step 5: Save it. Take a step back and review your design. Make any necessary adjustments to improve the overall aesthetics and ensure all the essential information is present and easily readable. You can then save it as a brand template to reuse it the next time or replicate it across different reports.

3. Use Headers and Footers

Consistency is key when it comes to brand recognition. You can maintain brand consistency across different sections and pages by using headers and footers in your reports. These elements can include your company name, logo, account manager information, or even a tagline. Ensuring that your brand elements are present in every part of the report reinforces your brand’s authority and credibility.

Include subheaders in your client reports

4. Select Brand Colors

Colors are vital for brand recognition and evoke emotions. When branding white label reports for your clients, choose brand colors that resonate with them. Use them consistently across different report elements, such as charts, graphs, or text boxes, for a cohesive experience. You can also name your brand template with your client’s name for easy access in the future.

Saving Brand Colors

5. Use a Custom Email Domain

Communication is a vital aspect of any business relationship. To avoid your reports getting caught in spam filters and to maintain a professional appearance, consider utilizing a custom email domain. This ensures that your reports reach clients’ inboxes seamlessly, enhancing the overall user experience and reinforcing your brand’s reliability.

Custom Email Domain - White Label Reporting

6. Branding Your Report and Dashboard Domain

Send your dashboards and online reports from your own domain and strengthen your brand presence. You can customize the dashboard URL with your brand name or a relevant keyword and create a consistent experience that aligns with your brand identity.

Swydo Custom Domain - White Label Reporting

7. Create Your Own Favicon

What is a favicon, you may wonder? A favicon is a small square icon that represents a website and appears in browser tabs, bookmarks, and search results. It distinguishes your site, enhances user experience, and adds a touch of professionalism. Unlike a team logo used on report covers, a favicon is specifically for online dashboards, reports, and PDFs. Swydo’s Favicon feature allows agencies to customize this icon, aligning it with their brand identity and creating a consistent visual identity across all browser tabs, benefiting branding and user experience.

Why Choose Swydo for White Label Reporting?

When it comes to reporting tools that can be customized according to agency needs, Swydo shines as a reliable and user-friendly solution. Swydo offers a wide range of customization options and features that empower digital marketers and agencies to create tailor-made reports. Now, let’s delve into some of the notable features that make Swydo an exceptional choice for white label reporting.

Here’s a walkthrough for customizing your brand templates with Swydo

1. Easy Customization

Swydo provides comprehensive customization options, allowing you to tailor every aspect of your reports. From online reports to PDF exports, dashboards to templates, you have full control over the look and feel of your reports. Customize date ranges, text boxes, widgets, and more to deliver a truly personalized reporting experience or add your own favicon.

2. Beautiful Visualizations

Visual appeal is essential in delivering data-driven insights effectively. Swydo offers a variety of charts, graphs, and data visualization to transform your data into a captivating story. With easy-to-understand visualizations, you can present complex information in an appealing manner that resonates with your clients.

3. Intuitive Interface

User experience is a top priority for Swydo. The platform boasts an intuitive interface that makes report creation and customization a breeze. Even if you’re not a design or data expert, Swydo’s user-friendly interface empowers you to create professional reports with ease, saving you time and effort.

4. Collaborative Features

Swydo allows for seamless collaboration with team members and clients. You can invite team members to contribute to report creation and share reports with clients in a secure and user-friendly manner. Collaboration features ensure everyone is on the same page and can provide valuable input, leading to more impactful reports.

Team Collaboration Swydo


White label reporting is a remarkable way that helps digital marketing agencies strengthen their brand identity while providing valuable insights to clients.

By infusing creativity and customization into reports through logos, cover pages, headers, footers, brand colors, custom email domains, and dashboard branding, you can create reports that leave a lasting impression.

Swydo, with its comprehensive customization options, beautiful visualizations, collaborative features, and user-friendly interface, emerges as the perfect solution for businesses seeking top-tier reporting.

Embrace these strategies and harness the power of Swydo – your client reports can surpass competitors and establish your brand as an industry leader.

Start leveraging the potential of white label reporting today. Unlock new opportunities for your business’s success. Your first free white labeled report is on us!

Create your first free white labeled report

FAQ (Frequently Asked Questions)

1. Can I create multiple report templates in Swydo?

Swydo allows you to create multiple report templates to suit different clients or reporting requirements. You can customize each template to align with the specific branding and needs of each client. You can also duplicate templates and reuse them saving you more time.

2. Is Swydo suitable for small agencies or individual freelancers?

Absolutely! Swydo caters to agencies of all sizes, including small agencies and individual freelancers. Its user-friendly interface, affordable pricing, and customizable features make it accessible and valuable for everyone in the digital marketing industry.

3. Can I export Swydo reports in different file formats?

Swydo offers export options in various file formats, including PDFs as links and attachments, Online Dashboards, and Online HTML Reports. This flexibility allows you to share reports with clients in their preferred format or integrate them into other reporting systems.

4. Is it possible to schedule automated report generation in Swydo?

Swydo integrates with over 30+ digital marketing platforms, including Google Analytics, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more! This allows you to pull data from multiple sources, create comprehensive reports, and consolidate them how you want!

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