Black Propeller is an industry-leading PPC agency based in Bel Air, Maryland. We specialize in paid search and paid social advertising for small to mid-market businesses all over the world.
As marketers who love crunching numbers and diving deep into statistical trends, we naturally have an affinity for spreadsheets. We’re geeks like that. In the early years of our agency we relied solely on Excel and Google Sheets to compile and deliver reports for our clients. To be honest, we were pretty stubborn about it. Despite the intense amount of time and resources that went into our spreadsheets, we loved the granular control we had over our tracking and reporting. With spreadsheets the possibilities are endless. That’s the upside. But there are some major downsides to using spreadsheets that were really starting to hold us back.
#1 Automation – As our agency grew, controlling every aspect of reporting from set up to delivery became tedious. Sure there are hacks, formulas and work-arounds to make things semi-automated, but nothing like the capabilities of a SaaS solution like Swydo. Everything from templates to automated delivery became much easier when we gave up the spreadsheets for Swydo.
#2 Visuals – While spreadsheets are fully capable of producing endless charts and graphs, they’re not the most visually appealing. We wanted our reports to have more polished visuals that were inline with our brand.
#3 Collaboration – As our staff increased in size, we wanted a hub where all of our reports could be easily managed. The ability to organize all of our reports, manage users, create templates, and easily produce shareable assets quickly became a necessity for us.
Swydo has made an impact on our bottom line by making our reporting process more efficient and adding value to our client relationships. Given that the pricing is very affordable for the value Swydo adds, we have gotten our return on investment many times over.
The other key benefits we’ve gained from using Swydo are:
Improved client retention – The reports that we deliver through Swydo allow us to clearly demonstrate the success that we are having for our clients. It provides a sense of transparency as well. Our clients know we are giving the performance results, good or bad, and they really appreciate it.
Helped secure new clients – We have made it a point to include custom reporting as a key selling point in our proposals. During the sales process we make sure to mention it as well, and I’m certain it has helped us close more deals.
Our “Top Five” reasons we love Swydo:
Being able to fully automated the delivery of our reports has been a game-changer for us. Knowing that our reports will be delivered on time with a personalized email message saves us a ton of time each month – to the tune of 30-40 hours!
The ability to create custom report templates is also a major time saver. While we want to give each client a truly custom report, we have found that 99% of clients are happy with one of our 4 or 5 preset templates.
Over the years we have spent a lot of time and effort building our brand. It has become one of biggest assets as an agency and it is something we are very proud of. The flexibility Swydo offers to allow us to incorporate our brand into our reporting is extremely important to us.
From day one, Swydo support has been phenomenal. We love the fact that they are a smaller team and committed to delivering a high level of service. That’s not something that is as common as you’d hope in today’s SaaS world.
Here’s another thing that is not easily done with a spreadsheet. Or maybe it is and our Excel chops just aren’t up to par. But the ability to easily set measured goals and show visuals based around those goals is awesome. And most importantly, our clients love it too!