Swydo saves us hours of manual reporting time
Our agency is located in São Paulo, Brazil led by Daniel Gaz and a team of over twenty professionals specializing in search engine optimization and Google Ads. Since 2008, we have worked with over 600 organizations across Brazil, Portugal, and the EUA, and we plan to expand even more in 2021. We strive to share our knowledge with up-and-coming marketers, and frequently lecture at our local universities.
When it comes to generating strongly performing campaigns, we think that starts and ends with data analysis. But prior to using Swydo, our manual reporting process took precious time away from that analysis and our optimization efforts. We were spending too much time pulling data, creating spreadsheets and customizing reports for each client. And in order to monitor performance, we had to check each account daily to see what was working, and what we needed to change. With over 60 clients, this made monitoring and reporting extremely time consuming.
Initially, when we started using Swydo, we had to take the time to create the initial reports with the data we needed to inform clients and determine the best KPIs, captions, comparisons and platform integrations.
Once we saw how simple and easy it was to create customized report templates, we adapted the reports in order to bring to customers something new, different and superior (we believe) than most other agencies. And our team really appreciated the ability to schedule report delivery ahead of time, rather than the need to manually send reports.
Swydo makes it easy for our team to change the template reports, including the capability to incorporate text comments to help explain particular data points for each customer. Today we provide highly customized reports adapted to our clients’ individual needs, with specific feedback from our managers explaining the results. Our clients love the reports we provide, and the professional visualizations have improved their understanding and engagement with the data.
For us, it was also a big deal that we could translate KPIs to Portuguese, instead of the automatic translations used into other report systems we used before Swydo. And we also leverage the platform to create internal daily reports to double-check performance, monthly spends and more. Consolidating all of our clients into a single report makes the management of a large number of accounts much more… manageable. We’ve saved significant time on our reporting and monitoring processes, enabling us to focus on driving campaign performance and making happier, more successful clients.
We’ve had the opportunity to test other reporting platforms, but Swydo does stand out and we definitely recommend them. We plan on maintaining our long-standing partnership with such a friendly and caring team.