How AdEdge Digital Marketing saves 5 hours a week
AdEdge Digital Marketing creates and manages Internet marketing campaigns that grow businesses through research, smart campaign development and performanced-based optimization. We offer SEM, SEO, PP and other digital marketing tactics that work. Located in Westport, CT we are a Google Partner Agency.
Prior to finding Swydo, we conducted all of our weekly and monthly reporting manually. Reports would be created in Word and Excel, and data was manually imputed into these reports. We spent time not only cutting and pasting data, but additional time making sure the imported data matched the campaign data.
Many of our clients are using multiple platforms for ads so we would be jumping from platform to platform just to create one report. It was time-consuming, frustrating, and unproductive, and we knew we needed a professional reporting tool.
Once using Swydo, we were able to quickly create reports that integrate Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and Search Console. It allows us to create custom KPIs for specific client goals such as contact forms submitted. Plus we’ve been able to use Swydo to create proposals when we had access to a prospects Google Ads account or analytics.
Now we can provide custom reports to our clients and give them the information they need, when they need it. Swydo saves us 4-5 hours per week and 20-30 hours for monthly reports. A perfect solution for our agency that improved our productivity on the reporting side so we can focus more time optimizing and implementing new tactics for our campaigns.