Your Agency’s New Power Move: Combined Metrics
Go Strategic Marketing is a digital advertising agency led by Phil Glutting, a seasoned Facebook media buyer who’s managed more than $20 million in ad spend for info-product businesses and online coaches. The agency specializes in managing high-volume campaigns for webinars and product launches, both free and paid.
Over the years, Phil developed a reputation for driving results through strategic ad buying. But as his client base grew, so did the operational challenges, particularly around reporting.
The Challenge: Manual Reporting, Constant Interruptions
Before Swydo, Phil relied on a fully manual process for client reporting.
“I was updating Google Sheets every single day,” Phil says. “Clients wanted data for yesterday, seven-day averages, and monthly breakdowns. I was spending at least an hour a day just on reports—and that didn’t include answering questions.”
With multiple clients expecting near real-time updates, Phil found himself buried in spreadsheets, unable to focus on campaign strategy. The lack of automation was stress-inducing.
The Turning Point: Finding Swydo
Faced with growing frustration, Phil began researching alternatives. He trialed five different reporting tools—but none delivered the right blend of customization, automation, and campaign-specific data points his clients required.
“Some platforms looked good visually but lacked core data I needed—especially Messenger stats like cost per message. Others were rigid or required complex setup.”
Then he discovered Swydo.
“Swydo just worked. It had all the metrics, the flexibility, and the automation I needed. Within minutes, I was creating dashboards my clients loved—and I wasn’t getting pinged constantly.”
The Solution: Automated, Custom-Branded Dashboards
Swydo’s onboarding process was smooth and intuitive. Phil was able to reuse master templates, reducing onboarding time for new clients to just 15 minutes. The dashboards were highly customizable, allowing Phil to display the data his clients cared about most:
- Top-performing ads by conversions
- Demographic breakdowns (age, gender, location)
- Messenger-specific KPIs (cost per message, message volume)
- Daily, weekly, and monthly performance snapshots
“My favorite feature is seeing the top five ads right at the top. If we’re spending $100,000 in ten days, I need to know what’s working—fast. Now, so do my clients.”
And client communication became seamless with daily scheduled emails (as PDFs and live dashboards).
“They click the link, change the date range if they want, and they have everything. I don’t even have to touch it.”
How Combined Metrics Improved Ad Account Management
One of Swydo’s most impactful innovations for Phil has been the Combined Metrics feature. This allows him to aggregate data from multiple Facebook Ad accounts into a single dashboard—a feature previously unavailable in other platforms.
“We had one launch that ran across three different ad accounts. Normally, I’d have to jump back and forth just to compare performance. With Swydo’s combined metrics, it was all in one view.”
This feature became especially vital for a client who had their business manager shut down and had to temporarily operate out of two ad accounts.
“Instead of sending two different reports every day, I’m able to send one, with merged insights across accounts. That’s a big deal for client clarity and internal task management.”
Combined metrics also allow Phil to see unified click-through rates, conversion costs, and total spend across accounts, making it easier to analyze performance trends and optimize quickly during high-pressure launches.
“Every media buyer should be using this. For $49 a month, it’s an absolute steal. No other platform even comes close in terms of functionality and customization. Swydo helped me simplify reporting, reduce stress, and improve my overall quality of life. It’s honestly one of the best decisions I’ve made for my business.”
The Results: Time Saved, Stress Reduced, Clients Empowered
With Swydo fully integrated into his workflow, Phil experienced measurable results:
- 30+ hours saved per month: No more daily spreadsheet updates. Swydo handles it automatically.
- Client self-service dashboards: Clients explore their own metrics, filter by dates, and find answers instantly.
- Stress reduction and better work-life balance: “I used to get messages while I was out fishing asking about metrics. Now, my clients can answer those questions themselves. It’s freed me to enjoy my time and focus on strategy.”
- Professional, branded reports: Reports are white-labeled, beautifully structured, and aligned with each client’s brand standards.
- Bulletproof client retention: “One client came from an agency that only updated them weekly and didn’t give access to ad accounts. When I offered daily Swydo dashboards, it was a huge selling point. They signed immediately.”
Swydo transformed the way Go Strategic Marketing operates. By removing manual bottlenecks, improving client transparency, and enabling campaign optimization, Phil Glutting reclaimed his time—and scaled his client service without scaling his stress.
If your agency is still stuck in spreadsheets or struggling with rigid tools, take it from Phil:
“Don’t waste your time. Just get Swydo.”