Mondo Marketing scales reporting with Swydo
MondoMarketing is a performance-driven digital marketing agency based in Utrecht, the Netherlands. For the past 10 years, we have helped many organisations succeed with our results-driven, strategic and pragmatic no-nonsense approach. By focusing on our clients’ target audience and the customer journey, we reach the right target group at the right time with the right message. We are experts in devising and executing performance-driven digital marketing campaigns and helping our clients get the most out of their digital marketing efforts and budget.
Prior to using Swydo, our reporting process was completely manual, and took up to 32 hours a week to complete the process. Our challenge was to provide client reporting in a more time efficient manner, so we could use that time on more important tasks such as strategy, campaign executing and optimization. Another challenge we faced with manual reporting was the opportunity for human error while copying and pasting data from separate spreadsheets.
With Swydo we can easily create reports with data from multiple marketing channels – like Google Ads, Facebook, Instagram and Microsoft Ads – all at once. Using Swydo has eliminated the chance for human error as the data is loaded automatically and directly from the data sources we’ve selected. It is very easy to create customizable templates, and we’ve built our own brand template in our company style colors, fonts and images. This assures that we have a more professional uniform appearance. Plus the drag-and-drop interface makes it easy to create custom KPIs that our clients need.
By using Swydo for our reporting, we can easily customize the reports. And we’ve been able to reduce the number of hours spent on reporting by 50%, giving us more time to focus on our clients and generating new business. While we did look at other potential reporting solutions, we found that Swydo was the most simple and complete platform to work with.
– The drag-and-drop interface makes it very easy to create custom reports for our clients.
– The flexibility to create our own metrics with the custom metrics feature.
– The Google Sheets integration is invaluable for including different data and new channels that are not yet connected with Swydo.