31 Best Looker Studio Connectors for Marketing Agencies in 2025

Looker Studio is a great reporting tool that helps marketing agencies save time and focus on what really matters — understanding data and boosting campaign success. But the platform’s true potential lies in its connectors, which link to external platforms like Google Ads, Facebook Ads, Shopify, and others.

Looker Studio connectors are the lifeline between your data sources and your reports. If they break, everything breaks — data stops syncing, dashboards go blank, and you lose trust in your numbers. Choosing the right connector is key to solving common marketing agency challenges, like scattered data and slow manual reporting. 

In this guide, you’ll learn how Looker Studio connectors work, which ones deliver the most value, and how to handle common pitfalls before they derail your campaigns.

Looker Studio Connector Gallery

What are Looker Studio Data Connectors?

A Looker Studio connector is a data pipeline that pulls data from an external platform—like Facebook Ads or Google Analytics—and brings it into Looker Studio for visualization. There are three main types:

1. Google Connectors — Built by Google. These work natively with tools like Google Ads, GA4, BigQuery, etc.
   
2. Partner Connectors — Created by third-party providers like Supermetrics or Funnel.io. These connect to platforms like Facebook Ads, LinkedIn, Shopify, and more.
   
3. Community Connectors — Built by developers using the Looker Studio API. Often more experimental or tailored for niche tools.

Let’s take a closer look at the different Looker Studio connectors to help you choose the right ones for your agency’s workflows. 

Free Google Connectors

Google provides a few native connectors at no cost, making them ideal for agencies that rely heavily on integrations within Google’s ecosystem:

Google Sheets

• About: Lets you access data stored in a Google Sheets worksheet
• Use Case: Great for importing manually entered data and integrating custom inputs, like campaign notes or client feedback
• Pros: Easy to set up, no technical skills required, great for manual data input
• Cons: Need to update the data points manually, limited scalability
• Starting Price: Free

BigQuery

• About: Connects your BigQuery tables to Looker Studio
• Use Case: Connects to Google’s cloud-based data warehouse to handle large-scale datasets and complex queries
• Pros: Easy to scale, fast data processing, integrates natively with Looker Studio
  Cons: Requires technical knowledge
• Starting Price: Free for Looker Studio connector; BigQuery usage may incur costs based on data processed 

Google Ads

• About: The Google Ads connector for Looker Studio is aligned with the public Google Ads API for creative assets reporting
• Use Case: Pulls in PPC campaign performance data, including impressions, clicks, and conversions
• Pros: Fast and secure, native connector
  Cons: No multi-platform comparison unless combined with other data connectors
• Starting Price: Free

YouTube Analytics

• About: Lets you use Looker Studio to report on analytics data about the YouTube channels you own
• Use Case: Provides insights into video and ad performance, like views, watch time, and audience engagement
  Pros: Native data connector, easy to use
  Cons: No cross-channel comparison without other connectors
• Starting Price: Free

Search Console

• About: Allows you to import SEO metrics like site impressions, clicks, and keyword rankings directly from Google Search
• Use Case: Imports SEO metrics like site impressions, clicks, and keyword rankings directly from Google Search
• Pros: All of the organic metrics are imported automatically to the reports
• Cons: Limited historical data and keyword granularity
• Starting Price: Free

Google Analytics 4

• About: Allows you to pull in web and app user behavior data, including sessions, events, traffic sources, and conversions
• Use Case: Pulls in web and app user behavior data, including sessions, events, traffic sources, and conversions
• Pros: Flexible event-based tracking
• Cons: Complex UX/UI and reporting structure
• Starting Price: Free

Paid Connectors

Third-party providers develop connectors that integrate Looker Studio with platforms outside Google. When you check out the Looker Studio connectors marketplace, you’ll see a range of third-party integrations with the most popular platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, and HubSpot.

Companies publishing third-party connectors also offer agencies niche-specific connectors, like Marketing Miner, Dialfire, Optmyzr, Pipedrive, and others.

Yes, these paid connectors come with a price tag, but for marketing agencies juggling multiple clients and complex, multi-channel campaigns, they’re often well worth it. With automated data integration, they save teams from manual data entry and building custom setups from scratch.

Open-Source Connectors

For agencies with technical expertise or custom requirements, Looker Studio offers the ability to build community connectors.

Looker Studio users develop these data connectors to allow agencies to build their own integrations or change existing ones to suit their needs. For example, an agency might create a custom connector to pull data from a client’s CRM system that doesn’t have a pre-built connector, or to integrate with an industry-specific tool like a real estate listing database or niche e-commerce platform. While open-source options can be cost-effective, they require coding knowledge. And the agency, rather than the connector’s creator, will have to fix any potential issues.

How to Connect Data Sources in Looker Studio

Whether you use native tools or third-party connectors, a proper setup is key to keeping data fresh and accurate in Looker Studio. A few simple steps can help you avoid errors and save time later.

1. Sign in to Looker Studio with your Google account.

2. On the homepage, click on the Create button and select Data source from the dropdown menu.

3. Browse through the list of available connectors or use the search bar to find the specific data source you want to connect.

4. After choosing your data connector, you’ll be prompted to authorize Looker Studio to access your data. Click Authorize and follow the on-screen instructions to grant the necessary permissions.

5. You’ll then see a list of available fields from your data source. Here, you can rename fields, change data types, or create calculated fields as needed. This step may vary depending on the connector chosen.

6. After configuring your data source, click on Create report. Looker Studio will prompt you to add the new data source to the report. Click Add to report to begin building your dashboard.

Click the following link to read our full Looker Studio tutorial for beginners.

Tips to Prevent Looker Studio Connector Issues

Before you build any dashboard:

• Choose your connector carefully. Don’t assume all connectors offer full API access.
• Create a separate test report to validate schema.

Every month:

• Revalidate all fields and dimensions.
• Check API quotas and limits.
• Confirm scheduled refreshes are running on time.

Watch out for field mismatches:

• Reconnections can rename fields or remove dimensions without warning.
• This breaks filters, charts, or conditional formatting in your reports.
• Always check the field schema after reconnecting or swapping connectors.

Learn more about solving common problems in Looker Studio. 

Best Data Connectors for Marketing Agencies

From native connectors to those that help you centralize multi-channel data and import it into your dashboards and reports, Looker Studio marketplace offers over 1,200+ data connectors, and we’re here to review the best matches for marketing agencies.

We did the research for you and browsed all the review websites and community forums to present the best data connector for each platform your agency might work with.

Advertising & Paid Media Connectors

Running paid campaigns across platforms like Google Ads, Facebook, or LinkedIn? These connectors bring your ad data straight into Looker Studio — no exporting, no guesswork. Just clean, accurate numbers to back up your results.

Google Ads

• About: Native integration for real-time ad metrics
• Use Case: Ability to build reports on the performance of Google Ads campaigns
• Pros: Native integration, deep PPC campaigns granularity
• Cons: No competitive benchmarking, doesn’t include audience insights
• Starting Price: Free

NEW Search Ads 360

• About: Native integration for analyzing search ads performance
• Use Case: Ability to view and analyze the performance data from the upgraded Search Ads 360 experience
• Pros: Native integration, frequent data updates
• Cons: No cross-channel metrics, might require technical knowledge
• Starting Price: Free

Google Ad Manager 360

• About: Built-in integration to visualize your Ad Manager reports in Looker Studio
• Use Case: Analyze detailed data on ad impressions, spend, and revenue
• Pros: Native integration, detailed information on key data
• Cons: Complex setup process, limited set of available metrics
• Starting Price: Free

Microsoft Advertising (Supermetrics)

• About: Imports Bing Ads metrics with cross-platform attribution
• Use Case: Compare the performance of Google and Bing ad campaigns
• Pros: Straightforward set up, support, and documentation available
• Cons: Less advanced analysis features compared to native integrations
• Starting Price: From $37/month

Facebook Ads (Supermetrics, Funnel.io)

• About: Tracks campaign-level spending, CPA, and CTR
• Use Case: A better way to analyze campaign performance, benchmark Facebook Ads performance against other paid media channels
• Pros: Straightforward set up, support, and documentation available
• Cons: Frequent Meta changes often impact connector stability, price can increase fast if the agency manages more clients
• Starting Price: From $37/month

Facebook Ads in Looker Studio

Facebook Ads is one of the most common reporting sources — but it’s also one of the most fragile in Looker Studio due to frequent API changes. Keep the following points in mind:

• Facebook Ads doesn’t have a native connector in Looker Studio.
• You’ll need a third-party partner connector (e.g., Supermetrics, Funnel.io).
• Be careful — field names can differ between Facebook’s API and what the connector returns.
• Some metrics may be missing or formatted differently than in Ads Manager.

Supermetrics Facebook Ads connector for Looker Studio

TikTok Ads (Supermetrics)

• About: Pulls in video performance and demographics data
  
• Use Case: Analyzing ad data to improve organic content performance and ROI
• Pros: Straightforward set up, support, and documentation available
• Cons: Limited historical data, may require advanced calculations for ROI metrics
• Starting Price: From $37/month

LinkedIn Ads (Power My Analytics)

• About: Imports LinkedIn campaigns’ data for cross-channel performance reporting
• Use Case: Ability to build reports backed by LinkedIn organic and paid media data
• Pros: Low-cost, reliable connector, also tracks a few organic metrics
• Cons: API limitations reduce data freshness, complicated set up process
• Starting Price: From $14.95/month

See the top 10 PPC reporting tools in 2025.

SEO & Organic Search Connectors

From rankings to backlinks, SEO data is essential — but tricky to centralize. These connectors help you bring Ahrefs, Semrush, and GSC data into Looker Studio, so you can track what’s working (and what needs fixing) in one place.

Ahrefs Rank Tracker

• About: Tracks keyword rankings across 190+ countries and monitors SERP features
• Use Case: Holistic view of clients’ and competitors’ SEO efforts performance
• Pros: Reliable third-party connector, extensive documentation, and live support
• Cons: Expensive for small agencies, some metrics might require technical expertise
• Starting Price: From $449/month for Advanced plan

Ahrefs Rank Tracker template for Looker Studio

Ahrefs Site Explorer

• About: Analyzes backlinks, organic traffic, and top-performing pages for any domain
• Use Case: Competitor backlink analysis, content gap identification, and potential link building opportunities
• Pros: Reliable third-party connector, extensive documentation, and live support
• Cons: Expensive for small agencies, some metrics might require technical expertise
• Starting Price: From $449/month for Advanced plan

Ahrefs Site Audit

• About: Crawls websites to identify technical SEO issues (e.g., broken links, duplicate content)
• Use Case: Technical SEO optimization and site health monitoring
• Pros: Reliable third-party connector, extensive documentation, and live support
• Cons: Expensive for small agencies, some metrics might require technical expertise
• Starting Price: From $449/month for Advanced plan

Semrush Position Tracking

• About: Monitors keyword rankings across different devices or locations and tracks competitor movements
• Use Case: Analyzing localized SEO-backed campaigns performance
• Pros: Accurate position tracking, supports multiple keyword sets, tracks SERP features like featured snippets
• Cons: Data is limited to keywords you add manually, interface can be overwhelming for beginners
• Starting Price: From $249.95/month for Guru plan

Semrush Domain Analytics

• About: Provides traffic estimates, top keywords, and competitor domain comparisons
• Use Case: Tracking competitor keywords and identifying keyword gaps
• Pros: Extensive competitor benchmarking metrics, identifies top-performing landing pages
• Cons: Traffic data is estimated, not actual, doesn’t offer granular metrics
• Starting Price: From $249.95/month for Guru plan

Google Search Console (Windsor.ai)

• About: Automates GSC data exports (clicks, impressions) to Looker Studio
• Use Case: Organic search performance dashboards and query-level trend analysis
• Pros: Works with free plan, great for tracking basic metrics
• Cons: Limited data depth, slight delay in API data updates
• Starting Price: Free plan available (1 connector), from $23/month for Basic plan

Combine SEO and PPC to boost campaign success.

Social Media Connectors

Want a clearer picture of your organic and paid social performance? These connectors help you report on everything from follower growth to post reach — across TikTok, Instagram, Facebook, and more.

Instagram (Catchr)

• About: Pulls data from multiple Instagram profiles on organic performance, followers, and post count
• Use Case: Analyzing organic Instagram content performance, benchmarking with paid campaigns
• Pros: Easy to set up, can track both organic and paid (limited) metrics
• Cons: API limitations can cause delays, only works with Business accounts
• Starting Price: From $25.99/month for Basic plan

Instagram (Catchr) template for Looker Studio

TikTok (Windsor.ai)

• About: Imports organic TikTok data on views, following, and hashtags
• Use Case: Video performance analysis and organic content strategy improvements
• Pros: Works with free plan, organic data can be blended with ad data
• Cons: Data limitations due to TikTok’s API, complex setup for beginners
• Starting Price: Free plan available (1 connector), from $23/month for Basic plan

Pinterest (Dataslayer)

• About: Connects Pinterest Ads to Looker Studio for organic content reporting
• Use Case: Organic content performance tracking and analysis
• Pros: Extensive documentation, tracks the majority of available metrics, unlimited users
• Cons: Data delays due to API limitations, connector might disconnect due to frequent API updates
• Starting Price: From $34.99/month for Freelance plan

Facebook Insights (Avian)

• About: Automates data import from Pinterest profiles to Looker Studio
• Use Case: Facebook ads and organic performance benchmarking, cross-channel reporting
• Pros: Technical support, extensive documentation, data analysis can be enhanced with AI tools
• Cons: Custom pricing may be unclear upfront, complicated UX/UI
• Starting Price: Custom pricing

Cross-channel Reporting Connectors

If your agency juggles data from lots of platforms, cross-channel connectors can save you a ton of time. These tools pull everything into one place automatically — no more switching tabs, copying data, or wrestling with spreadsheets. They’re flexible, scalable, and built to handle the complexity of multi-channel reporting.

Coupler.io

• About: Web-based tool with over 50 connectors, automated refreshes, and data preprocessing
• Use Case: Ability to import data from various channels and build cross-channel reports
• Pros: No coding required, easy to set up, free plan
• Cons: Additional costs per data connector
• Starting Price: Free plan available (1 connector), from $32/month for Personal plan

Coupler.io connector for multiple data sources in Looker Studio 

Supermetrics

• About: Over 100 data connectors with advanced filtering
• Use Case: Create multi-channel dashboards and reports with complex calculations
• Pros: Automatically refreshes and syncs data, agency-specific connectors
• Cons: Limited customization options compared to open-source connectors
• Starting Price: From $37/month

Windsor.ai

• About: 300+ data sources for automated reporting and AI-enhanced attribution
• Use Case: Import data from multiple channels in real time and eliminate manual CSV uploads
• Pros: Easy integration with Looker Studio, automated data import
• Cons: Syncing issues, additional cost per connector
• Starting Price: Free plan available (1 connector), from $23/month for Basic plan

Funnel.io

• About: 500+ marketing sources for faster cross-channel reporting
• Use Case: Ability to build multi-channel reports, minimizing the manual workload
• Pros: Automatically refreshes data, fast support via Live Chat
• Cons: Requires coding skills for advanced calculations
• Starting Price: Free plan available (4 connectors), from $99/month for Starter plan

Discover the benefits of data blending. 

Connectors to Watch

Some connectors in Looker Studio are known to be flakey or problematic. Here’s a quick look at them and tips to help prevent issues.

How to Choose the Right Looker Studio Data Connector

With hundreds of data connectors available in Looker Studio, choosing the right one can feel overwhelming, especially when working with multiple clients and marketing channels.

1. Identify Your Reporting Needs

• List all the platforms and tools you and your clients use regularly — think Google Analytics, Facebook Ads, HubSpot, TikTok, Semrush, and more.
• Check Looker Studio’s Connector Gallery to see if there’s a native or third-party connector for each tool.
• If there’s no direct connector, look into API-based or custom connectors that can bring your data into Looker Studio.

2. Do Your Research

• Browse community forums and read reviews to see what other users say.
• Try out the platform to make sure it fits your agency’s needs.
• Check how often the connectors are updated to avoid bugs and issues.
• Look out for any known stability or security problems that could affect reporting.

3. Set a Realistic Budget

• Budgeting is important — especially if you work with multiple clients and data sources.
• Most third-party tools charge per data source, so costs can add up fast.
• Compare pricing plans from different providers.
• Don’t just look at the monthly fee — check the price per extra user or connector, since those are likely to drive up your costs as you scale.

4. Test Drive the Connectors

• Pick platforms that offer free trials and connect one or two frequently used data sources.
• Use the trial period to check if automated data refreshes and scheduling are supported.
• Consider your team’s technical comfort level — some platforms (like Power My Analytics or Avian) can have more complex interfaces.

5. Explore Data Analysis Features

• Many marketing reports need data prep before visualization — like filtering or combining data.
• Check if the connector supports built-in features for:
  
  • Filtering
    
  • Blending data sources
    
  • Creating custom metrics and calculations
    
• These pre-processing tools also help reduce load times on Looker Studio dashboards.

6. Check for Potential Scalability Issues

• As your agency grows, connector limitations can cause problems.
• Choose connectors that can handle:
  
  • Larger data volumes
    
  • More client accounts
    
  • Advanced custom calculations

7. Chat with the Platform’s Support Team

• Whether you’re new to reporting or a seasoned pro, problems can pop up.
• When you hit a roadblock, having responsive customer support makes all the difference.
• Don’t hesitate to reach out and test their support before you commit.

Alternatives to Third-Party Data Connectors

Running reports for multiple clients across multiple tools? It adds up fast — more platforms, more connectors, more fees, more headaches.

• Juggling Google Ads, Facebook, LinkedIn, HubSpot, Ahrefs — each one needs its own connector.
• Add in subscription costs, syncing issues, and the time it takes to build polished dashboards, and suddenly reporting feels like a chore instead of a value-add.

That’s where all-in-one tools like Swydo step in.

• There’s no need to manage a dozen connectors in Looker Studio.
• Swydo gives agencies one centralized platform built just for them.
• With 30+ direct integrations (paid, organic, social), you can plug in your data fast.
• Use drag-and-drop reporting and ready-made templates to build reports your clients will love — without the hassle.

Plug In Where It Counts

There’s no one-size-fits-all connector — the right pick depends on your agency’s size, client mix, and reporting workflow.

• Smaller agency? A budget-friendly third-party connector might hit the sweet spot.
• Larger, juggling lots of platforms? Go with a pro-level connector — or skip the chaos altogether with an all-in-one solution like Swydo.

Before locking in, take advantage of trials and demos. See how the connector plays with your tools, how fast the data refreshes, and how solid the support team is. A good fit saves hours. A bad one slows you down.