Skip to

Google Analytics Ecommerce Report

Report Template to Track Google Analytics E-Commerce Results

Gain actionable insights into your online store’s performance. Swydo’s pre-built Google Analytics E-Commerce template enables you to easily report on website traffic, conversion rates, and sales performance. 

Make data-driven decisions to optimize your marketing strategies, identify areas for growth, and refine your tactics to increase your revenue.

Preview Get started

Free for 14 days, no credit card required, cancel at any time

Google Analytics Ecommerce Report
How it works
1. Select template

Choose one of our predefined templates or create your own

2. Connect

Connect your data sources

3. Customize

Customize your data to meet your client's needs

4. Share

Schedule and share a dashboard or PDF report with your team or clients

GOOGLE ANALYTICS E-COMMERCE REPORT INSIGHTS

Measure the Effectiveness of Your E-Commerce Efforts

Traffic Acquisition
Understand where your website visitors are coming from, how they engaged with your site, the total number of conversions, and the revenue generated.

Landing Page Path Performance
Dig into landing page performance metrics and uncover optimization opportunities to boost engagement and conversions.

Conversion by Region
Determine which regions perform best regarding conversions to enhance and improve your targeting tactics and budget allocation.

Item List Name Performance
Get purchase, transaction, and revenue details for each product list you track on your e-commerce site to help you maximize product placement and drive sales.

Historical Performance
Monitor trends by comparing # of new users, engagement metrics, and conversions over a set period of time.

GOOGLE ANALYTICS E-COMMERCE KPIS AND METRICS

KPIs and Metrics Included in Our Google Analytics E-Commerce Template

New User
The number of new users who have initiated at least one session during a specified timeframe.

Transactions
The total unique number of transactions made by visitors to your online store.

Conversions
Counts the completion of a desired action, tagged as conversion events, such as requesting a sample or purchasing an item.

Ads Cost
Total money spent on running ad campaigns to drive traffic to your e-commerce website.

Cost Per Conversion
The average cost for gaining a conversion is calculated by dividing total ad spend by total conversions.

Return on Ads Spend (ROAS)
Evaluate how your paid advertising generates e-commerce sales by dividing revenue by your ad spend.

Total Revenue
This metric reflects the total amount of money generated from your online sales.

See all features
CUSTOMERS

From small agencies to big enterprises. Swydo helps over 2,000 customers get the job done.

View all customer stories
Example reports

Create and automate your reports in minutes

analytics reporting

Google Ads Report

View details
analytics reporting

Linkedin Revenue Attribution Report

View details
analytics reporting

Facebook Ads Report

View details

Create your free online marketing report in minutes

Free for 14 days, no credit card required, cancel at any time

Request a demo Get started