150+ Projects, Zero Burnout: Susanne Sieg’s Secret to Scaling with Swydo
Susanne Sieg doesn’t run an ordinary agency. Her team at Sieg Consulting, based in Germany, helps brands punch way above their weight — using performance marketing, AI, and good strategy. From local businesses to national brands, they manage over 150 active projects across Google Ads, SEO, and paid media.
But for a lean agency that thrives on speed and focus, one thing was dragging them down:
Client reporting.
“It felt like Groundhog Day. We spent countless hours copying data between spreadsheets, aligning metrics from multiple platforms, and trying to format everything for clarity. It was high effort, low joy — and always a bottleneck at the end of the month.”
What Wasn’t Working
Sieg Consulting was scaling fast — but their reporting process wasn’t.
Every new client meant more accounts to track, more data to wrangle, and more time spent formatting tables instead of thinking strategically.
“The real cost was strategic bandwidth. Instead of building high-impact campaigns, we were stuck in maintenance mode. That slowed down innovation and our ability to scale effectively.”
And when the agency onboarded a wave of new clients?
“We hit a wall. We knew that without a better system, growth would come at the cost of quality.”
Something had to give.
The Switch to Swydo
Susanne didn’t want another reporting tool that just looked nice. She wanted something that worked — across all their platforms, for all their clients.
“Swydo felt like it was built by people who run agencies. It understood the logic behind performance reporting and didn’t require coding skills to get started.”
Setup was fast. Her team connected their stack — Google Ads, GA4, Meta, LinkedIn, Search Console — and within minutes, they were building automated reports tailored to each client.
What changed?
- Custom KPI widgets to highlight what matters
- Automated scheduling so reports send themselves
- White-label dashboards that keep Sieg Consulting’s brand front and center
- Multi-channel reporting for a single, unified view
“The moment we saw how easy it was to pull in multi-channel KPIs, automate client-specific views, and schedule delivery — we knew: this is it.”
More Time, Better Strategy
Now the team saves 1–2 hours per week, per team member, just on reporting. But it’s not just about time saved — it’s about better use of time.
“We’re spending that time testing new channels, refining creative, and making faster optimizations.”
And when something’s off, they spot it sooner. “In one case, we noticed a sudden drop in conversion rate for a local lead-gen campaign. Thanks to Swydo’s clear KPI layout and monitoring board, we quickly saw the issue was with mobile traffic. We optimized the landing page and improved the call-to-action. Within days, conversion rates bounced back by over 30%.”
That’s the kind of visibility that’s hard to get when you’re buried in spreadsheets.
Reporting That Builds Trust
For Susanne, reporting isn’t just about performance; it’s also about trust.
“Trust is built through clarity. A transparent report not only shows results — it shows you care about outcomes, accountability, and improvement.”
And that’s what Swydo helps deliver: sharp, consistent, client-friendly reports that get to the point. “It turns reports into conversations. And it makes clients stick around.”
What Sieg Consulting Can’t Work Without
We asked Susanne which Swydo features are now non-negotiables for her team. Here’s what she said:
- Custom KPI widgets – Helps us highlight the metrics that truly matter to each client.
- Automated scheduling – No more end-of-month madness.
- Multi-channel reports – We can show full-funnel performance without jumping between tools.
It’s not about bells and whistles. It’s about saving brainpower for the work that matters.
“Swydo is the smart reporting co-pilot every performance agency needs to grow without burning out.”
Final Advice for Small Teams
If you’re running a lean performance agency — or freelancing with growing client load — Susanne has one thing to say: “Stop wasting creative brainpower on formatting tables. Automate the boring stuff and reinvest that energy into strategy and storytelling.”
Because reporting shouldn’t feel like a chore. It should be the thing that frees you up to grow.
If you’re spending more time building reports than improving results, Swydo might be your next smart move. Start your 14-day free trial. Or book a demo — we’ll walk you through it, step by step.