The SEO Works saves 30+ hrs a month on reporting with Swydo
The SEO Works is an award-winning provider of digital marketing, websites and paid social for leading brands and prospering small to medium size enterprises. We help businesses measure, understand and maximise their online potential.
Our expert team is made up of content managers, link builders, brand managers, web techies and experienced online marketers who work together to provide measurable results for our clients.
We pride ourselves on delivering top-quality results that are based on proven techniques and intimate, dynamic knowledge of ethical online marketing practices. We’ve won 15 awards for our work over the years and have 5 star customer reviews across many review platforms.
It’s our mission to get our clients more exposure, leads and customers online!
Challenges
Reporting is a major headache for most agencies. We use multiple paid marketing platforms to deliver our clients campaigns, but each has their own version of a report output. In the past, we had to pull those various reports and either combine them together in a spreadsheet, or provide separate reports by channel. But we found this to be very time consuming to create some consistency, the individual channel reports lacked our branding, and were unable to show a ‘whole view’ picture of activity. It was not an optimal situation.
It became clear that we needed to find a solution that enables us to provide reporting that:
(a) represents something that is valuable to the client;
(b) was customisable for each client’s unique KPIs and;
(c) doesn’t take hours of manual time creating from scratch each month.
Results
We tried Swydo and liked the ability to pull data in from multiple sources, the ability to filter that data, and the ability to create templates that could be customised per client. We were able to improve efficiency across the team – as much as 30+ hours a month – as we no longer had to pull data from multiple data sources to see the bigger picture, and made it easy to compare performance over different time slots.
With Swydo, we’ve increased our productivity and are able to focus more time on strategic account work and internal development. It’s easy to create branded, bespoke reports that our clients love, which we are able to customise to their preferences and include additional ‘non standard’ KPIs. Using Swydo, we feel confident that we’re providing our clients valuable data and insights to make better decisions.
Want to learn how Swydo can help you gain meaningful marketing insights while saving you time through reporting automation? Get in touch with us and sign up for demo or a free trial!