We’re a tight-knit, small team of marketers. We’ve managed giant clients, small clients, clients that want to do everything, and clients that expect everything. We work hard, but we can also be goofballs sometimes. We love seeing our campaigns pay off for our clients and that’s where we get most of our pride and it’s also the main reason we return to work every day; knowing we’re helping our clients’ businesses grow.
We needed a more user-friendly reporting tool that was still robust. Previously, we were using a very complex, Excel-based reporting tool that I had made. I was quite proud of it, but when it needed to be modified, or it broke, I was the only one that could fix it. Parts of it were so complicated that even I had trouble remembering how things went together if I hadn’t been digging into the code recently.
We also spent too much time checking up on accounts. Account managers had to go through a very time-consuming process where they would go into every ad network GUI for every account, filter campaigns, and segment results. Swydo solved both of these challenges!
In the beginning, Swydo saved us so much time. We were then able to better serve our clients as more of our time was redirected from maintenance and reporting to creation and strategy.
What’s kind of funny to me now is the initial reporting time we saved with Swydo is back up – but it’s because we are now providing a much better, more thorough reporting experience for our clients.
My favorite thing about Swydo is the customer support. Seriously, it’s great and I’ve had satisfying conversations with Swydo reps that left me feeling like I was helping them actually better their product rather than throwing a suggestion into the corporate abyss.