Staying ahead of your competitors requires a comprehensive approach to data analysis.
As businesses leverage multiple channels to reach their target audience, integrating data from various marketing platforms becomes crucial for informed decision-making. In this article, we will explore the importance of cross-channel reporting and provide a guide on integrating Microsoft Ads data into your reports.
Why Opt for Cross-Channel Client Reporting?
Cross-channel reporting allows marketers to gain a holistic view of their marketing efforts. Understanding how different channels contribute to overall performance is essential for optimizing campaigns and allocating resources effectively.
It is important to understand that channels don’t operate in isolation; they complement each other. By integrating data from various platforms, you can identify synergies and capitalize on them to create more effective and targeted marketing strategies with a healthier media mix.
Informed decisions require accurate and comprehensive data. Cross-channel reporting empowers marketing professionals to make data-driven decisions by providing a unified view of key performance indicators across different platforms like PPC, SEO, Social Media, Call Tracking, and Email marketing.
Let’s take a look at how you can integrate Microsoft Data into your reports.
Why Choose Microsoft Advertising?
As a marketing professional, if you’re looking for ways to reach your target audience effectively, Microsoft Advertising enables marketers to run search, display, and shopping ads.
Microsoft advertising has many benefits for users, such as precise targeting based on keywords, demographics, location, device, and audience segments. Marketers can tailor their ads to specific behavior and user characteristics, ensuring their messages reach the right audience.
Microsoft’s Bing caters to audiences that often utilize the Microsoft operating ecosystem; with users engaging in it, it’s a hugely valuable platform for a marketing professional to connect with their target audience.
Microsoft Ads is a significant player in the digital advertising space, with Bing having 34% of the desktop search engine market share worldwide, 5.4 billion monthly searches conducted, and 136 million unique searchers using the Microsoft Network. Here’s a quick step-by-step guide to help you seamlessly integrate Microsoft Ads data.
Understand the structure of the data provided by Microsoft Ads and map it to your reporting requirements. Identify key metrics such as impressions, clicks, conversions, and spend that align with your campaign objectives.
Choose Reporting Tools
Create intuitive and visually appealing dashboards to present the integrated data. Visualization tools help in interpreting complex data sets and enable stakeholders to grasp insights quickly.
Automate Reporting Processes
Consider automating the reporting process to save time and reduce the risk of errors. Automation ensures that your reports are consistently generated and delivered on time.
Integrate Microsoft Ads data with data from other advertising platforms to perform cross-channel analysis. Identify trends, correlations, and opportunities for optimization across your entire marketing ecosystem.
How to Set Up Your Microsoft Ads Reports in Swydo
Step 1: Connect your Microsoft Ads data source
It only takes a few steps to connect your Microsoft Advertising account. New to Swydo? Sign up for a free trial account.
Step 2: Select a pre-built Microsoft Ads template
Once connected, select a pre-built template from our gallery and your report will populate your data automatically. Or create your own custom report based on your data needs.
Step 3: Customize
Swydo’s customization features allow you to tailor your report to meet your needs. Change or create new KPIs, select data visualization charts, and add text to explain results or insights. White label your reports and give them your brand’s signature look to boost visibility and trust.
Step 4: Share your report!
Schedule your reports to send automatically! You can share your reports as online dashboards using your custom URL or send them by PDF – all from your domain.
Incorporating Microsoft Ads data into your cross-channel reporting strategy provides a more comprehensive understanding of your digital marketing efforts. By following the steps outlined in this guide, you can unlock valuable insights, optimize campaigns, and make informed decisions to drive success across diverse online platforms.
Diginius is a London-based SaaS technology company specializing in digital marketing and e-commerce solutions. As Microsoft’s Global Channel Partner of the Year 2022, they support 600+ agencies worldwide to drive and grow their performance across Microsoft Ads as part of the Diginius Partner Program.
Izzy is the Marketing Lead at Diginius, with 4+ years’ of experience in Digital Marketing and social media. Since Joining Diginius, Izzy has focused on creating content and strategy around the Diginius Insight Platform and the Diginius Microsoft Advertising Partner Program.