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How to Integrate Microsoft Ads Data into Your Marketing Reports

By Izzy Gibbs
18 January 2024

Staying ahead of your competitors requires a comprehensive approach to data analysis.

As businesses leverage multiple channels to reach their target audience, integrating data from various marketing platforms becomes crucial for informed decision-making. In this article, we will explore the importance of cross-channel reporting and provide a guide on integrating Microsoft Ads data into your reports.

Why opt for cross-channel client reporting?

Holistic Insights

Cross-channel reporting allows marketers to gain a holistic view of their marketing efforts. Understanding how different channels contribute to overall performance is essential for optimizing campaigns and allocating resources effectively.

Cross-Channel Synergy

It is important to understand that channels don’t operate in isolation; they complement each other. By integrating data from various platforms, you can identify synergies and capitalize on them to create more effective and targeted marketing strategies with a healthier media mix.

Data-Driven Decision-Making

Informed decisions require accurate and comprehensive data. Cross-channel reporting empowers marketing professionals to make data-driven decisions by providing a unified view of key performance indicators across different platforms like PPC, SEO, Social Media, Call Tracking, and Email marketing.

Let’s take a look at how you can integrate Microsoft Data into your reports.

Why choose Microsoft Advertising?

Why Choose Microsoft Advertising?

As a marketing professional, if you’re looking for ways to reach your target audience effectively, Microsoft Advertising enables marketers to run search, display, and shopping ads.

Microsoft advertising has many benefits for users, such as precise targeting based on keywords, demographics, location, device, and audience segments. Marketers can tailor their ads to specific behavior and user characteristics, ensuring their messages reach the right audience.

Microsoft’s Bing caters to audiences that often utilize the Microsoft operating ecosystem; with users engaging in it, it’s a hugely valuable platform for a marketing professional to connect with their target audience.

Microsoft Ads is a significant player in the digital advertising space, with Bing having 34% of the desktop search engine market share worldwide, 5.4 billion monthly searches conducted, and 136 million unique searchers using the Microsoft Network. Here’s a quick step-by-step guide to help you seamlessly integrate Microsoft Ads data.

Data Mapping

Understand the structure of the data provided by Microsoft Ads and map it to your reporting requirements. Identify key metrics such as impressions, clicks, conversions, and spend that align with your campaign objectives.

💡 Related: Learn How to Set Up Successful Microsoft Ads Campaigns With This Easy Guide

Choose Reporting Tools

Select reporting tools that support the integration of Microsoft Ads data. Both Diginius and Swydo have powerful tools that allow you to integrate your Microsoft Ads data into them.

Data Visualization

Create intuitive and visually appealing dashboards to present the integrated data. Visualization tools help in interpreting complex data sets and enable stakeholders to grasp insights quickly.

💡 Related: Easy Data Visualization Hacks Every Marketer Should Know

Automate Reporting Processes

Consider automating the reporting process to save time and reduce the risk of errors. Automation ensures that your reports are consistently generated and delivered on time.

💡 Tip: Comprehensive Guide on Report Automation for Marketing Agencies

Cross-Channel Analysis

Integrate Microsoft Ads data with data from other advertising platforms to perform cross-channel analysis. Identify trends, correlations, and opportunities for optimization across your entire marketing ecosystem.

How to Set Up Your Microsoft Ads Reports in Swydo

Step 1: Connect your Microsoft Ads data source

It only takes a few steps to connect your Microsoft Advertising account. New to Swydo? Sign up for a free trial account.

Step 2: Select a pre-built Microsoft Ads template

Once connected, select a pre-built template from our gallery and your report will populate your data automatically. Or create your own custom report based on your data needs.

Step 3: Customize

Swydo’s customization features allow you to tailor your report to meet your needs. Change or create new KPIs, select data visualization charts, and add text to explain results or insights. White label your reports and give them your brand’s signature look to boost visibility and trust.

Step 4: Share your report!

Schedule your reports to send automatically! You can share your reports as online dashboards using your custom URL or send them by PDF – all from your domain.


Incorporating Microsoft Ads data into your cross-channel reporting strategy provides a more comprehensive understanding of your digital marketing efforts. By following the steps outlined in this guide, you can unlock valuable insights, optimize campaigns, and make informed decisions to drive success across diverse online platforms.

About Diginius
Diginius is a London-based SaaS technology company specializing in digital marketing and e-commerce solutions. As Microsoft’s Global Channel Partner of the Year 2022, they support 600+ agencies worldwide to drive and grow their performance across Microsoft Ads as part of the Diginius Partner Program.

Izzy is the Marketing Lead at Diginius, with 4+ years’ of experience in Digital Marketing and social media. Since Joining Diginius, Izzy has focused on creating content and strategy around the Diginius Insight Platform and the Diginius Microsoft Advertising Partner Program.