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Paid Social Marketing from Customer Journey to Conversion

Growthspin Founder Neha Divanji talks about her upcoming brightonSEO, Paid Social presentation on creating paid social marketing plans to mirror your customer journey.

Tell us more about your presentation, ‘Create paid social marketing plans to mirror your customer journeys’

Customer journeys can be very complex. In this talk, I will share strategies to create frictionless customer experiences while thinking of pre-click, click, and post-click user journeys.

PPC reporting is getting more and more sophisticated. Users are now able to track complex customer journeys and attributes based on the multiple touchpoints.

NEHA DIVANJI, FOUNDER, GROWTHSPIN, UK

What tips do you have for attendees to maximize their time on-site at brightonSEO?

Network. Network. Network. It’s one of the largest gatherings of digital marketing professionals in the UK.

What is one strategy that has helped you grow your business?

Treating the client’s business as our own – this mantra has helped us grow our business.

What do you think is the most exciting trend in digital advertising now?

Facebook and Google’s algorithms are becoming increasingly smarter with the use of AI technology. A lot of it is changing from running manual campaigns to running automated campaigns. You can use the power of AI to test and learn and pivot so quickly.

Do you see any trends specific to PPC reporting?

PPC reporting is getting more and more sophisticated. Users are now able to track complex customer journeys and attributes based on the multiple touchpoints.

What are the biggest challenges you face in PPC campaign management? 

For clients who do not have attribution models set up correctly, PPC becomes a black hole.

What are the top 4 tools or apps you use almost every day and why?

SEMRush – For PPC campaigns and SEO

Data Studio – To analyze campaigns visually 

Google Analytics – For an overview

Calendly – To manage sales meetings and my diary

Where do you see your company in the next 10 years?

I see Growthspin as the leading marketing agency working with most of the tech-first businesses in the UK.

Neha runs a PPC Agency named Growthspin based in London. They work with seed to Series B funded companies with performance marketing. In her last capacity as a full-time employee, she was the global head of digital marketing for a $3bn conglomerate.

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