Swydo vs Supermetrics
Supermetrics is a data connector. It moves marketing data into Looker Studio, Google Sheets, Excel, Power BI or AI assistants, and your client reports get built there. Swydo is the reporting tool itself: connections, reports, white-label, scheduling and monitoring in one place, priced per data source.
The Honest Verdict
Which One’s Right for Your Agency?
Short answer: Supermetrics if you need marketing data piped into Sheets, Looker Studio, Power BI or a warehouse. Swydo if you want finished client reports and monitoring in one tool.
- You need data in Sheets, Excel, Power BI or Looker Studio — that’s what Supermetrics is built for
- You want marketing data inside Claude, ChatGPT or Copilot — AI assistants are a core destination on every plan
- You’re building a data warehouse — warehousing, transformations and data APIs are on its Enterprise plan
- You have analysts who build their own reports and just need reliable data feeds
- You want finished client reports, not data feeds — Swydo connects, builds, white-labels and schedules reports in one tool
- You manage 10 or more clients — Supermetrics caps accounts per data source at 3, 7 or 10 by plan, so 10 clients on the same platforms means Pro at $499/mo
- Your team has more than 3 people — Swydo users are unlimited. Supermetrics self-serve plans include 1, 2 or 3
- You want every client’s KPIs on one screen — Swydo’s Monitoring Overview
- You want to know when a connection breaks — Data Source Health alerts you before a client sees an empty report
- You’re migrating from another tool — Swydo includes free human-assisted migration
At a Glance
The 30-Second Version
| Swydo | Supermetrics | |
|---|---|---|
| What it is | Reporting and monitoring platform | Data connector. Moves data to Looker Studio, Google Sheets, Excel, Power BI and AI assistants |
| Starting price | $69/mo ($62/mo with annual billing) | $49/mo Starter ($39/mo with annual billing) |
| Pricing model | Per data source | Plan tiers by data sources, accounts per source, users and destinations |
| Users | Unlimited | 1, 2 or 3 on self-serve plans |
| Accounts per data source | No cap. You pay per connected source | 3, 7 or 10 by plan. Extra ad accounts $13/mo each |
| Destinations | Reports and dashboards built in | 1 core destination per plan. More cost $62–$187/mo |
| Client reports | White-label reports, scheduling and Client Portal built in | Built in your destination tool, with reporting templates provided |
| Monitoring and alerts | Monitoring Overview, Data Source Health, goals with Slack alerts | Not listed |
| AI | AI Report Builder and 4,000 AI credits/month | Supermetrics Studio with 4,000, 12,000 or 18,000 AI credits/month by plan |
| Warehousing and API | No public API advertised | Enterprise plan |
| Free trial | 14 days, no credit card | 14 days, no credit card |
| G2 rating | 4.7 / 5 (114 reviews) | 4.4 / 5 (823 reviews) |
Pricing Math
Accounts per Source Is the Limit That Matters
Supermetrics counts each ad account you connect. With one Meta, Google Ads and GA4 account per client, your client count is your account count, and each plan caps it: 3 on Starter, 7 on Growth, 10 on Pro.
| Agency size (3 sources/client) | Swydo | Supermetrics (data only) |
|---|---|---|
| 3 clients (9 sources) | $69/mo | $49 (Starter) |
| 5 clients (15 sources) | $92/mo | $49 Starter + extra accounts |
| 10 clients (30 sources) | $159/mo | $499 (Pro) |
| 20 clients (60 sources) | $294/mo | $499 Pro + extra accounts |
| 30 clients (90 sources) | $429/mo | Enterprise quote |
Supermetrics Moves Data. It Doesn’t Send Reports.
- Client reports get built and sent in your destination tool, usually Looker Studio or Google Sheets
- Each plan includes one core destination. More cost $62–$187/mo
- Self-serve plans include 1 to 3 users. Swydo users are unlimited
- At 10 clients you need Pro at $499/mo for 10 accounts per data source
Monthly billing for both. Swydo: $69 base with 10 sources included, +$4.50/source for sources 11–100, +$3.00/source for 101–500. Supermetrics: Starter $49 (3 data sources, 3 accounts per source, 1 user), Growth $199 (7, 7, 2 users), Pro $499 (10, 10, 3 users). Extra ad accounts $13/mo each, up to 10, 15 or 20 per source by plan. Excludes the cost of a reporting tool. Verified from Supermetrics’ pricing page, September 2026.
Feature Comparison
Where Each Tool Actually Wins
Where Supermetrics Wins
One of the widest marketing connector libraries available. Swydo has 38 native integrations plus Google Sheets and Zapier.
Send data to Looker Studio, Google Sheets, Excel, Power BI, or AI assistants like Claude, ChatGPT and Copilot.
Warehousing, transformations, data APIs and storage on its Enterprise plan.
Supermetrics Studio includes 12,000 AI credits on Growth and 18,000 on Pro.
823 G2 reviews at 4.4/5, a long track record with analysts and data teams.
Where Swydo Wins
Connect, build, white-label, schedule and share client reports without a second tool.
No accounts-per-source cap. At 10 clients, Swydo is about $159/mo against Supermetrics Pro at $499/mo, before a reporting tool.
Your whole team, at no extra cost. Supermetrics self-serve plans include 1 to 3.
Every client’s KPIs and goal status on one screen.
Proactive alerts when a connection breaks, before the next client report goes out.
Set goals on any KPI and get alerted by email or Slack.
One secure, branded link per client for their reports, boards and goals.
Our team rebuilds your existing reports for free during onboarding.
Also Included in Swydo
A few more features that do the daily work for you, shown in the actual product.
What Real Reviewers Say
Don’t Take Our Word for It
Both products are well rated. Read the reviews for yourself.
Real Scenarios
Where You’d Actually Land
Analyst Building Reports in Google Sheets
If your reporting lives in spreadsheets and you need clean data feeds, Supermetrics is built for exactly this.
SupermetricsFreelancer With 3 Clients on Looker Studio
Supermetrics Starter at $49/mo covers 3 accounts per source, and Looker Studio is free. A lean setup if you enjoy building reports.
SupermetricsData Team Feeding a Warehouse
Warehousing, transformations and data APIs make Supermetrics Enterprise the stronger fit for BigQuery or Snowflake pipelines.
Supermetrics10-Client Agency, Meta + Google
Swydo is about $159/mo with reports included. Supermetrics needs Pro at $499/mo for 10 accounts per source, plus a reporting tool.
SwydoAgency With a 6-Person Team
Swydo users are unlimited. Supermetrics self-serve plans top out at 3 users.
SwydoAgency That Wants to Catch Problems Early
Monitoring Overview and Data Source Health surface slipping KPIs and broken connections across every client.
SwydoAgency Tired of Stitching Tools Together
One tool for connections, reports, white-label, scheduling and alerts, instead of a connector plus a reporting tool.
SwydoAgency Migrating From Another Tool
Free human-assisted migration with Swydo. Our team rebuilds your reports during onboarding.
SwydoFAQ
The Questions Agencies Actually Ask
Is Supermetrics a reporting tool?
Not on its own. Supermetrics is a data connector that moves marketing data into a destination such as Looker Studio, Google Sheets, Excel, Power BI or an AI assistant. The client reports are built, branded and sent in that destination. Swydo is the reporting tool itself.
How much does Supermetrics cost for an agency?
Plans are priced by data sources, accounts per data source, users and destinations. Starter is $49/mo (3 sources, 3 accounts per source, 1 user), Growth $199/mo (7, 7, 2 users) and Pro $499/mo (10, 10, 3 users), on monthly billing. Extra ad accounts cost $13/mo each.
With one account per platform per client, 10 clients means 10 accounts per data source, which is the Pro plan. That’s before the cost of a reporting tool.
Do I still need Looker Studio or another tool with Supermetrics?
Yes, for client reports. Supermetrics delivers data. You build the reports in your destination, most often Looker Studio or Google Sheets. See our Swydo vs Data Studio comparison for what that side involves.
How many users does Supermetrics include?
1 user on Starter, 2 on Growth and 3 on Pro. Custom user limits are on Enterprise. Swydo includes unlimited users on every plan.
Can I use Supermetrics with Swydo?
Yes. Swydo connects to Google Sheets, so data that Supermetrics sends to a sheet can flow into Swydo reports. Most agencies find Swydo’s 38 native integrations cover their core platforms without a connector subscription.
Can I migrate my Supermetrics reports to Swydo?
Yes. Our team rebuilds your reports for free as part of onboarding, typically in 2–5 working days. Learn about our migration service →
When would I pick Supermetrics over Swydo?
When you need marketing data in spreadsheets, BI tools, AI assistants or a data warehouse, and you have people who build reports themselves. If you want finished client reports and monitoring in one tool, Swydo is the more direct fit.
Try Swydo Free for 14 Days
No credit card, full access. Our team helps you set up your first three clients during the trial.
Still leaning Supermetrics? That’s a reasonable call if you need data in spreadsheets, BI tools or a warehouse. Read their G2 reviews — we’d rather you pick the right tool than start a trial you’ll cancel.