Google Ads Report

Google Ads Report Template

Swydo’s pre-built Google Ads template will give you a headstart on creating professional and customizable marketing reports and dashboards to help make data-driven decisions. 

Easily report on campaign performance, KPIs, trends and conversions to provide actionable insights and improve marketing ROI.

Data sources Google Ads
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Google Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Google Ads Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Google Ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Google Ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Google Ads reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Google Ads reports that showcase your expertise.

Why Your Agency Needs a Google Ads Report Template

Manual campaign reporting is a time sink.

Copying data from Google Ads into PowerPoint or Excel takes hours, introduces errors, and doesn’t scale as you grow your client base.

Clients want to understand their advertising performance, but raw metrics like clicks, impressions, and cost don’t tell the business story. They need context, trends, and insights that show the impact on their bottom line.


What Makes Swydo’s Google Ads Template Different?

Direct Google Ads Integration
No more copying and pasting. Connect directly to Google Ads and automatically pull all your campaign data, metrics, and dimensions into professional reports.

Custom Calculations That Matter
Convert raw campaign data into business insights.
Calculate true ROAS, profit margins, cost per acquisition by campaign, and other metrics that drive decisions.

Professional Agency Branding
Every report carries your agency’s brand, colors, and logo.
Host reports on your domain to reinforce your professional expertise with every client interaction.

Essential Components of a Google Ads Report

Build comprehensive Google Ads reports that tell the complete story of campaign performance and business impact.

Executive Summary Dashboard

Start every Google Ads client report with key metrics that matter to decision-makers:

  • Total Spend vs Budget – How much was spent and remaining budget allocation
  • Return on Ad Spend (ROAS) – Revenue generated per dollar spent on Google Ads
  • Cost Per Conversion – Efficiency of Google Ads spend for driving actions
  • Month-over-Month Growth – Trends in conversions, revenue, and key metrics

Perfect for client meetings and quick performance overviews.

Campaign Performance Breakdown

Detailed analysis of Google Ads campaign performance:

  • Campaign Type Analysis – Search, Shopping, Display, Video, and Performance Max results
  • Top Performing Campaigns – Which campaigns drive the most conversions and revenue
  • Budget Allocation – How spend is distributed across campaigns and performance
  • Quality Score Insights – Keyword and ad relevance scores affecting costs

Identify which Google Ads campaigns deserve more budget and which need optimization.

Keyword & Search Terms Performance

Deep dive into what drives campaign success:

  • Top Converting Keywords – Which search terms generate the most valuable conversions
  • Search Terms Report – Actual queries triggering your Google Ads with performance data
  • Negative Keyword Opportunities – Irrelevant searches wasting ad spend
  • Match Type Performance – Broad, phrase, and exact match efficiency comparison

Optimize Google Ads targeting and improve campaign efficiency with search insights.

Audience & Demographics Analysis

Understand who responds to your advertising:

  • Age & Gender Performance – Which demographics convert best and at what cost
  • Geographic Analysis – Top performing locations and regional performance variations
  • Device Performance – Mobile vs desktop vs tablet conversion rates and costs
  • Time & Day Analysis – When your Google Ads perform best for optimization

Refine Google Ads targeting to focus on your most valuable audience segments.

Ad Creative Performance

Evaluate which Google Ads creative elements drive results:

  • Ad Copy Analysis – Headlines and descriptions with highest click-through rates
  • Landing Page Performance – Which pages convert Google Ads traffic best
  • Ad Extensions Impact – How sitelinks, callouts, and other extensions affect performance
  • Creative Testing Results – A/B test winners and losers with statistical significance

Optimize Google Ads creative elements based on actual performance data.

Conversion Tracking & Attribution

Measure the business impact of Google Ads campaigns:

  • Conversion Actions – Purchases, leads, calls, and other valuable actions driven by Google Ads
  • Revenue Attribution – Actual revenue generated from Google Ads campaigns
  • Customer Lifetime Value – Long-term value of customers acquired through Google Ads
  • Attribution Models – Last-click, first-click, and data-driven attribution comparison

Prove the ROI of advertising investment with clear conversion and revenue tracking.

Budget Performance & Recommendations

Strategic insights for Google Ads budget optimization:

  • Budget Pacing – Daily spend rates and projected month-end budget usage
  • Impression Share Analysis – How often your ads appear vs missed opportunities
  • Cost Efficiency Trends – CPC, CPA, and ROAS changes over time
  • Optimization Recommendations – Specific actions to improve Google Ads performance

Make data-driven decisions about Google Ads budget allocation and campaign improvements.

Strategic Insights & Next Steps

Create actionable strategy from performance data:

  • Performance Trends – Identify patterns and seasonal effects in Google Ads performance
  • Competitive Analysis – Auction insights and market positioning data
  • Growth Opportunities – New keywords, audiences, and campaign types to test
  • Action Items – Prioritized list of optimizations to implement next month

Position your agency as a strategic partner with insights that drive business growth.

CUSTOMIZATION

Customize Your Google Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features
Google Ads Report Templates

Choose a template, connect your ad accounts, and deliver professional Google Ads reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

  • What is a Google Ads report template?

    A Google Ads report template is a ready-made report that shows key metrics like spend vs budget, ROAS, cost per conversion, and top campaigns. It’s ideal for giving clients clear, high-level performance insights with real business impact.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates directly with Google Ads, Google Analytics 4, and Google Sheets, letting you track conversions, budgets, keywords, and creative performance in one automated report.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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