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SEO, Tips & tricks

How To Get Started With On-Page SEO

4 December 2018

On-page SEO – the practice of optimizing website architecture and content – is vitally important to improve your search engine rankings and attract relevant visitors. Our friends at AccuRanker have created a very helpful on-page SEO strategy guide in conjunction with HubSpot based upon their own experiences and successes. We’ve highlighted the report’s contents below, which you can download for free – as well as some additional links to helpful articles.

Overview Of Google Algorithm Updates

Understanding the factors that shape search engine development is key to be able to provide better content and appear higher in search results. This becomes even more challenging with the search engines constantly updating their algorithms to provide better search results. In the last few years, Google has released major core algorithm updates that have drastically changed the way websites are ranked.

Our search behaviour is changing and search engines keep adopting the algorithm to provide better and more relevant search results. There are several disruptive factors that are influencing and shaping the SEO industry, such as voice search, mobile search and local search. The guide has an overview of major algorithm updates and why they have made an impact on search results. You’ll want to take this information into account when optimizing your website for SEO.

How To Get Started With On-Page SEO

Content creation and optimization is a crucial part of on-page SEO. There are several factors to take into consideration when creating new content – or optimizing existing content. Some These include keyword research, titles and meta descriptions and more. Featured snippets – automatically created from the content on your website – have gained popularity and importance in search results, especially within mobile search. The On-Page SEO Strategy guide dives into these tactics and provides best practices examples you can use for your own website.

Optimize Website Structure With Internal links

Having a lot of content is great, but content needs to be structured so your website visitors can navigate it easily. HubSpot implemented a topic cluster strategy by grouping and linking blog articles by their content focus to a central “pillar” page. Google uses internal links to find out what content on your website is related and to see the value of that content. This means that internal linking improves indexation of your website and gives the central pillar page more authority on the specific topic. Improving site architecture enables search engines to detect that there is a semantic relationship between the blog articles.

Tracking Rankings To Improve SEO Strategy

HubSpot tracks the rankings of each topic cluster to be able to detect which ones are underperforming and need optimizing. The on-page SEO guide goes through each step to explain how you can use AccuRanker to track keyword rankings and analyse the results to continue improving content ROI.

For instance, by adding tags to the keywords allows HubSpot to group the keywords included in each cluster. In this way, they are able to monitor the progress of each topic cluster performance easily. HubSpot takes full advantage of Tag Cloud Feature where they track multiple metrics associated with the performance of their topic clusters. There are million different ways to filter and segment your data so you can customize the data view to suit your needs.

No matter what tool you use, make sure to set up automated reports so your content team can monitor the performance of each topic cluster and is able to make data-driven decisions to improve content.