Google Search Console Reporting

Frequently Asked Questions

• How do I connect my Google Search Console account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Google Search Console. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Google Search Console data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Google Search Console, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Google Search Console data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• What Google Search Console metrics and dimensions does Swydo support?

  Swydo supports the full set of metrics and dimensions exposed by the GSC API: impressions, clicks, average CTR, average position, with breakdowns by query, page, country, device, and search appearance. The Search Term Performance widget specifically lets you build a top-queries view filterable by page, country, or device — a standard SEO agency deliverable that takes one click in Swydo.

• How far back does Google Search Console data go in Swydo reports?

  GSC’s API exposes the same 16-month rolling window that’s visible in the GSC UI — older data drops off at the source. For longer historical SEO reporting, the standard agency workaround is to export GSC data monthly into a Google Sheet (via the GSC API or a connector tool) and feed that Sheet into Swydo for permanent historical retention. Swydo doesn’t store GSC data on your behalf; it pulls live each refresh.

• Can I filter Google Search Console widgets by specific pages or query patterns?

  Yes. Every GSC widget supports filters by query (substring or exact match), page (URL substring or exact match), country, and device. Useful for building section-specific widgets — e.g., a “/blog/ traffic” widget showing only blog-page impressions and clicks, or a “branded vs non-branded” widget filtered by query containing the brand name. Build the filters once in a template and reuse across every SEO client.

• Why are my Google Search Console clicks lower than the sessions I see in GA4?

  GSC counts clicks from Google Search results pages; GA4 counts sessions from any source, deduplicated by user. A single GSC click can result in multiple GA4 sessions (user comes back later directly), and GA4 includes traffic from Bing, Yahoo, and direct that GSC doesn’t see. In Swydo, show GSC clicks alongside GA4 organic-search sessions and organic-search users — three different views of the same SEO performance, each answering a slightly different question.

• Can I track keyword rankings over time using Google Search Console?

  Sort of. GSC’s “average position” metric shows where your pages rank for queries, but it’s an average across all impressions, not a true rank-tracking signal. For real rank tracking, Swydo integrates with AccuRanker and SE Ranking — both purpose-built for daily rank tracking with location and device specificity. Use GSC for clicks/impressions/CTR and a rank tracker for ranking trends, in the same SEO report.

• How do I build a complete SEO report combining Search Console with other tools?

  A standard SEO agency report combines GSC (clicks, impressions, CTR, top queries) + GA4 (organic-search sessions, conversions, revenue) + a rank tracker like AccuRanker or SE Ranking (keyword positions, share of voice) + PageSpeed Insights (Core Web Vitals). Swydo connects all of these natively and reports them in one branded PDF or live dashboard. Build the full layout once as a template and reuse across every SEO client.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Google Search Console, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Google Search Console reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Google Search Console account?

  For a quick overview on how to set up your Google Search Console account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Google Search Console Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Google Search Console data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Google Search Console dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Google Search Console data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Google Search Console data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Google Search Console data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Google Search Console API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Google Search Console data from your connected platforms.
• How does Swydo ensure my Google Search Console data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Google Search Console reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.