Blog
Reporting and Monitoring for Online Marketers
- The Origins of SEO vs. PPC Debate
- What SEO and PPC Truly Deliver
- The Long-Term Value of SEO
- Why Fighting Over Channels Misses the Point
- The Benefits of Channel Synergy
- How to Guide Clients Toward Integrated Search
- Making the Case for Integration
- The Cost-Benefit Reality
- Key Takeaway
- SEO vs PPC: Frequently Asked Questions