Hilversum, Netherlands – January 2, 2017 – DialogTech, the world leader in actionable marketing analytics for businesses that value inbound calls, today announced the acquisition of Swydo, provider of industry-leading digital marketing dashboards, reports and visualizations.
The acquisition benefits Swydo customers, who can add call analytics data from DialogTech to their reports and dashboards inside Swydo for a holistic view of marketing performance, both online and over the phone. DialogTech will further invest in the Swydo platform and the DialogTech Chicago office provides Swydo a local presence in the US.
“We are thrilled to join the DialogTech team and combine our technologies and engineering resources to provide exceptional value to both our customer bases,” said Jeroen Maljers, CEO of Swydo. “DialogTech is the undisputed leader in call analytics, and our team was very impressed by DialogTech’s vision and commitment to providing businesses and agencies with the actionable marketing analytics they need to succeed.”
The acquisition enables DialogTech customers to view their call analytics data alongside industry-standard martech and adtech performance data within the DialogTech platform in Swydo-powered reports and dashboards, making it easy to measure KPIs and uncover insights to optimize the impact of their marketing across channels.
“DialogTech captures the most insightful marketing data on inbound calls and conversations, and we are excited to enable our customers to visualize their omni-channel data within DialogTech via Swydo-powered reports and dashboards,” said Irv Shapiro, CEO of DialogTech. “The addition of Swydo visualizations is another example of how DialogTech leads the way in helping marketers connect calls to the increasingly complex customer journey.”
To learn more about how adding call analytics from DialogTech to your Sywdo reports helps you optimize marketing ROI and acquire more customers, visit the DialogTech website.
Swydo’s industry-proven, award-winning reporting, monitoring and workflow platform retrieves data from multiple sources to create professional, customizable reports marketers use to measure KPIs and drive growth. Swydo was awarded Best Search Software Tool in 2016 and Best Reporting & Analytics Software in 2017 by the Dutch Search Awards, and is a Google Technology Partner.
DialogTech provides actionable marketing analytics for businesses that value inbound calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit dialogtech.com.