Blog
Reporting and Monitoring for Online Marketers
- What Video Marketing Metrics Actually Measure
- Awareness Metrics and How They Measure Your Video’s Reach
- Engagement Metrics and How Viewers Interact with Your Content
- Retention Metrics and How Attention Flows Through Your Content
- Conversion Metrics and How Video Connects to Business Outcomes
- Platform-Specific Metrics Worth Your Attention
- How Each Platform Counts a View
- Common Reporting Mistakes and How to Avoid Them
- B2B vs. B2C Have Different Metrics That Matter
- How to Put It All Together and Build Reports That Matter
- Video Marketing Metrics FAQ