Less Stress, More Trust: Circa Creatia Builds Stronger Client Relationships with Swydo
When the pandemic disrupted business as usual in 2020, brands in Indonesia scrambled to establish a strong digital presence. For many, that meant turning to agencies that could confidently manage branding and social media.
That same year, Nuriana Sekarlintang launched Circa Creatia, a creative agency based in Bandung, Indonesia. As founder and CEO, she saw an opportunity to help businesses survive the crisis by moving their marketing online. The demand was immediate and strong.
“We started in 2020 in the COVID era actually. At the time a lot of business in Indonesia had to shift to digital marketing. So we had a surge in market demand,” she recalled.
Circa Creatia quickly carved a niche in branding and social media management. With 10–20 clients per month, the agency needed not only creativity but also precision in measuring and presenting results. That’s where reporting became both a challenge and an opportunity.
The Challenge: Manual Reporting Was Slowing Growth
In the early days, Circa Creatia reported campaign performance the way many young agencies do: manually.
“We made the report manually in Google Slides. It took a lot of time and effort to screenshot the report one by one and insert it in the slides,” said Nuriana.
This manual approach was time-consuming, inconsistent, and difficult to scale. For an agency managing multiple platforms for multiple clients, the bottleneck was obvious. The first week of each month turned into an exhausting scramble to keep up with reporting deadlines.
“It took a lot of time and human resource. If we did it manually, we could spend a day and only get out two reports at the top,” she explained.
As Circa Creatia grew, this approach was no longer sustainable. The team needed a way to automate reports without losing the ability to tailor insights and branding for each client.
The Solution: Swydo Brings Customization and Efficiency
In 2021, Circa Creatia turned to Swydo, a reporting platform built for agencies and marketers. The switch was immediate and lasting.
“We’ve been using it for years and so far we haven’t found any other platform that is as customizable or as easy to use and easy to integrate as Swydo,” said Nuriana. Even when integrations occasionally shifted due to API changes from Meta or X, Nuriana praised the support team’s responsiveness. “Sometimes they are very, very fast responding and friendly,” she said. Issues were usually resolved, and Swydo remains central to her agency’s workflow.
Key Features That Made the Difference
- Customization and Branding
Reports became more than just numbers. With Swydo, Circa Creatia could insert company and client logos, apply brand colors, add images, and include detailed analysis alongside graphs. “Not many reporting tools out there let you do that. We can insert our brand color palette and add new sections we want. The drag and drop widget system is really great.” - Integration with Multiple Platforms
Clients used different social channels, from Instagram and TikTok to Twitter (now X). Swydo’s integrations allowed Circa Creatia to unify these into a single report. “Especially because we handle multiple platforms for one client. We can make it in one report document. So we don’t have to send three separate documents.” - Templates for Repeatable Workflows
By using templates, the team avoided recreating reports from scratch. “We always use the template features so we don’t have to change the report one by one. That works if the report is more or less the same, like five clients having Instagram and TikTok.” - Operational Efficiency
What used to take a full day now takes a fraction of the time. “Now we can do three or five reports per day. It saves us a lot of time.” - Professional Client Experience
Reports were exported as polished PDFs and delivered quickly. Clients noticed. “Some clients commented that the reports look very proper. We can send them faster than our competitors. It makes us look more professional.”
Results: Time Saved, Clients Impressed, Agency Strengthened
The impact of Swydo on Circa Creatia was immediate and measurable.
- Efficiency and Time Savings
Reporting that once required entire days now gets done in hours. The team no longer wastes effort on screenshots and formatting. - Data-Driven Decisions
Reports are not just shared with clients but also used internally to plan content strategies.
“We use it to monitor clients’ social media so we can plan the next batch of content based on the data. It gives us reasons to talk to clients about why we make things a certain way.” - Improved Client Relationships
Clear, branded, data-rich reports strengthen trust. Clients see the agency’s professionalism and commitment to transparency.
“It’s one of our plus points. Not many agencies in Indonesia use automated reporting. With Swydo, we can send reports faster and make them look proper.” - Scalability for Growth
As the agency added clients, reporting no longer became a bottleneck. “If Swydo disappeared tomorrow, I would miss the time saving the most. We don’t want to go back to manual reporting.”
A Reporting Tool That Delivers What Agencies Need
For Circa Creatia, Swydo has acted as a driving force for growth, efficiency, and professionalism. By streamlining manual tasks while maintaining the ability to customize, the platform empowered a budding agency to rival established competitors and provide a refined client experience.
In Nuriana’s words:
“Swydo has helped me to optimize our team’s operations and save time. It makes us more professional to our clients because we do everything based on data we can show them.”
For agencies looking to scale without drowning in manual reporting, the lesson is clear. The right tool can free up time, impress clients, and make space for strategy and creativity.
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