How Kingsberry Keeps Their Clients (and KPIs) in Check With Swydo
Belgium-based performance agency Kingsberry works with a mix of B2C and B2B clients across fashion, retail, packaging, and even chemicals. With a lean team of 10, they manage high-volume digital campaigns across Facebook, TikTok, LinkedIn, Google Ads, and more.
And they keep it all running smoothly—with Swydo.
The challenge
Before Swydo, reporting was a patchwork of tools:
- Google Data Studio (a.k.a. Looker Studio)
- Whatagraph
- Old-school spreadsheets
Reports took hours to prep. Tracking performance across clients meant jumping between tabs and platforms. And as GA4 rolled out, things only got messier.
Maarten Peeters didn’t get into digital marketing to make dashboards. But as the go-to performance marketer at Kingsberry, he found himself buried in them. Google Sheets, Whatagraph, Data Studio, nothing seemed to work. With Pinterest here, LinkedIn there, every report felt like building a house from scratch, with different tools each time.
“We had so many tabs open just to get one clear view,” he said. “Reporting was eating up hours we could’ve spent actually improving results.”
That changed when Kingsberry made the switch to Swydo.
All the Data, None of the Chaos
Today, Kingsberry runs campaigns across every major platform—Facebook, TikTok, LinkedIn, Google Ads, Pinterest, and more. Swydo brings it all together in one place. It’s plug and play. No coding, no headaches.
Google Analytics 4, their most-used integration, went from being a team headache to a clean data source inside Swydo. “GA4 isn’t beginner-friendly,” Maarten admits. “But once it’s in Swydo, the data is easy to work with. Even new hires get it.”
The Power of Monitoring
Every Friday, one of Maarten’s colleagues reviews every active client account using Swydo’s Monitoring Feature. They’re not sifting through raw numbers; they’re scanning clear, visual insights. By Monday morning, the entire team meets to walk through that week’s wins, red flags, and what needs action.
“We don’t lose sight of any client,” Maarten said. “Monitoring gives us a quick overview of every important metric, so nothing slips through the cracks.”
It’s their safety net. The data’s all there—clean, consistent, and up-to-date. “Without it, we’d be reacting too late,” Maarten added.
Small Team, Big Time-Saver
Reporting isn’t a full-time job at Kingsberry and it doesn’t need to be. With Swydo, Maarten saves 4–5 hours every week just by duplicating reports, switching the data range, and letting the integrations do their thing.
“I don’t start from scratch. I just hit duplicate, change the date, tweak the comments, and boom—done.”
No more jumping between platforms. No more screenshots. No more praying that the numbers line up. It just works.
What’s Next?
They’re not chasing shiny new features. Swydo already covers what they need. “It has the right integrations, the right speed, and the reports look better than anything else we’ve used. The support is top-notch as well. You’re not just talking to an automated chat. It’s a real person, and you get a good answer in a couple of minutes.”
“If someone’s still using spreadsheets for client reporting, moving to Swydo is a no-brainer.”
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