Pinterest Ads Reporting Tool

Frequently Asked Questions

• How do I connect my Pinterest Ads account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Pinterest Ads. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Pinterest Ads data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Pinterest Ads, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Pinterest Ads data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• Can I report on Pinterest Ads alongside Pinterest Organic in one view?

  Yes. Pinterest Ads and Pinterest Organic are separate connections, but both can live in the same client and report. Build a unified Pinterest section: paid spend, impressions, clicks, conversions, ROAS on one side; organic Pin saves, profile visits, follower growth on the other. Particularly useful for retail and DTC clients where Pinterest is a discovery and consideration channel rather than a last-click conversion channel.

• How do I report on Pinterest video Pin performance?

  Pinterest exposes video-specific metrics: video views, average watch time, 95% video views, video completion. Filter your Pinterest Ads widget by ad format = Video Pin, or build a dedicated Video Pin section. Pinterest’s Video Pin Statistics category in Swydo gives you the full set out of the box. Note that Pinterest’s video metrics are typically softer than TikTok’s or Meta’s because Pinterest is a quieter-engagement platform — set client expectations accordingly.

• Can I report on Pinterest Ads conversions and ROAS?

  Yes. Pinterest Ads exposes conversion events (purchases, signups, add-to-cart, checkout starts) and conversion value where you’ve configured the Pinterest Tag or Conversion API. Build a campaign-level widget with spend, conversions, conversion value, and ROAS. Pinterest’s attribution windows are typically wider than performance platforms (30-day click is common), which can make Pinterest look stronger than last-click attribution implies.

• How do I report on Pinterest audience and demographic data?

  Pinterest exposes aggregate audience demographics (age, gender, top countries) through its API where audience size is large enough to anonymize. Build a one-section demographic view in your Pinterest template: a donut chart for gender split, a bar chart for top age groups, a table for top geographies. For deeper interest-based audience insights, Pinterest Audience Insights (in their UI) goes further than what’s available via API.

• Can I blend Pinterest Ads with other paid platforms in a cross-channel widget?

  Yes. Pinterest Ads is included in Swydo’s Combined Data Sources widgets, which lets you blend Pinterest with Google Ads, Meta, TikTok, X, and others into a single widget showing spend, impressions, clicks, conversions, CPC, CTR, CPM. Useful for retail and DTC executive summaries where Pinterest sits in the upper-funnel mix alongside other paid social.

• How does Pinterest Ads attribution differ from Meta or Google Ads?

  Pinterest’s default attribution window is typically 30 days post-click and 1 day post-view — wider than Meta’s default 7-day click. This makes Pinterest look stronger on last-touch revenue but doesn’t necessarily mean Pinterest is driving incremental revenue. Best practice in Swydo: show Pinterest’s attributed revenue, GA4’s last-non-direct-click revenue from Pinterest, and total store revenue side by side, so clients see how much of Pinterest’s reported impact GA4 also credits.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate Pinterest Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share Pinterest Ads reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my Pinterest Ads account?

  For a quick overview on how to set up your Pinterest Ads account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • Pinterest Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter Pinterest Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on Pinterest Ads dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which Pinterest Ads data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine Pinterest Ads data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my Pinterest Ads data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the Pinterest Ads API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available Pinterest Ads data from your connected platforms.
• How does Swydo ensure my Pinterest Ads data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your Pinterest Ads reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.