Link Building report

Link Building Report Template

Swydo’s pre-built Link Building report template instantly transforms chaotic SEO metrics into clear, compelling client stories. Track backlink growth, organic ranking improvements, and traffic attribution—all in one automated dashboard.

Perfect for agencies and marketers who need to: Justify premium fees, showcase deep SEO expertise, and eliminate late nights spent formatting spreadsheets.

Data sources Semrush
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Link Building report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Link Building Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Link Building metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Link Building data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Link Building reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Link Building reports that showcase your expertise.

Why Your Agency Needs a Link Building Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking link building campaign performance with automated, branded reports that showcase your SEO expertise and demonstrate real business impact.

Every minute spent wrestling with backlink data is a minute stolen from strategy. A good link building template transforms scattered SEO metrics into stories clients actually understand.

No more late nights before presentations, no more explaining complex domain authority concepts from scratch, just clear insights that showcase your link building expertise and justify your premium fees. This Link Building report template transforms chaotic campaign data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s Link Building Report Template Different?

SEO Tracking
Track metrics that matter for link building: total backlinks growth, referring domains acquisition, organic ranking improvements, and traffic attribution. No generic marketing metrics—just link building expertise powered by Semrush integration.

Authority-Building Focus
Link building isn’t social media marketing. Our template highlights domain authority improvements, high-quality backlink acquisition, and organic ranking progression that justifies link building’s long-term ROI.

Custom Metric Calculations
Create powerful custom calculations like cost per quality backlink, ranking improvement velocity, and traffic attribution rates. Combine any Semrush metrics to tell your unique link building success story.


What To Include In A Link Building Report

Create professional Link Building report templates that track critical SEO metrics, deliver actionable insights, and prove campaign ROI with Semrush’s comprehensive backlink data.

Executive Summary With Link Building Performance Indicators

What to include in your Link Building report summary:

  • Total Backlinks & New Links – Track backlink acquisition and referring domain growth for immediate impact visibility
  • Organic Traffic Attribution – Quality indicator showing traffic growth and ranking improvements from link building campaigns
  • Ranking Position Improvements – Top 3, Top 10, Top 20 keyword ranking progression from link building efforts
  • Campaign ROI & Traffic Value – Revenue impact using organic traffic cost equivalent and position improvement measurement

Perfect for stakeholder presentations and quarterly link building performance reviews.

Core Link Building Performance Metrics

Foundation metrics every Link Building report template should track:

  • Total Backlinks Growth – New backlink acquisition with quality assessment and link velocity tracking
  • Referring Domains Expansion – Unique domain acquisition demonstrating link profile diversification success
  • Average Position Trends – Keyword ranking improvements with competitor comparison and industry benchmarks
  • Organic Traffic & Visibility – Traffic growth, share of voice improvements, and search visibility expansion

Essential metrics that demonstrate link building campaign health and long-term SEO investment effectiveness.

Link Building Quality Assessment

What to include for backlink optimization insights:

  • Link Quality Distribution – Dofollow vs. nofollow ratio analysis and sitewide link identification
  • Referring Domain Analysis – External vs. internal link tracking, domains count monitoring, and source quality assessment
  • Link Timeline Tracking – First seen, last seen analysis ensuring sustainable acquisition patterns and retention monitoring
  • New Link Discovery – Fresh backlink identification and acquisition velocity measurement for campaign optimization

Show exactly which link building strategies generate the highest quality authority improvements.

Organic Ranking Performance

SEO performance metrics for Link Building report templates:

  • Position Change Tracking – Ranking differences across 1 day, 1 week, 1 month timeframes for impact measurement
  • Ranking Tier Distribution – Top 3, Top 10, Top 20 keyword performance with improvement and entry tracking
  • Visibility Growth Measurement – Absolute visibility increases, difference visibility tracking, and competitive positioning
  • Search Volume Capture – Average number of searches per month for improved rankings and traffic potential analysis

Demonstrate link building campaign success with measurable organic ranking and visibility improvements.

Keyword Performance Integration

Essential ranking data for Link Building report templates:

  • Keyword Difficulty Analysis – Strategic targeting assessment using keyword difficulty scores and achievability measurement
  • Position Before/After Tracking – Comprehensive ranking comparison showing link building impact on keyword positions
  • Search Volume Attribution – Traffic potential calculation for improved keyword rankings and organic growth measurement
  • Landing URL Performance – Page-level ranking improvements and traffic attribution from targeted link building campaigns

Show how link building drives keyword ranking improvements and competitive SEO advantage.

Technical SEO Health Integration

Website foundation metrics to include:

  • Site Health Assessment – Pages crawled analysis, crawlability monitoring, and technical foundation evaluation
  • Performance Optimization – Core Web Vitals tracking, performance scores, and user experience optimization measurement
  • Technical Issue Management – Error tracking, warning identification, and severity assessment with percentage distribution analysis
  • HTTPS & Security Monitoring – Security compliance tracking and technical health maintenance supporting link equity transfer

Leverage comprehensive site health data to show how link building supports overall SEO infrastructure.

Campaign Budget & Cost Efficiency

Financial accountability metrics to include:

  • Traffic Cost Equivalent – Economic analysis comparing organic traffic value against paid search equivalent costs
  • Ranking Investment ROI – Position improvement cost analysis and long-term investment value calculation
  • Link Acquisition Efficiency – Cost per backlink trends and referring domain acquisition cost optimization
  • Campaign Performance Analysis – Budget allocation effectiveness and cost optimization opportunity identification

Demonstrate cost-effective link building campaign management with transparent ROI reporting.

Custom Link Building Metrics & Calculations

Powerful custom metrics you can create:

  • Ranking Improvement Velocity – (Position Changes ÷ Campaign Duration) for ranking momentum measurement
  • Quality Link Acquisition Rate – (Dofollow Links ÷ Total New Links) × 100 for link quality assessment
  • Traffic Attribution Efficiency – (Organic Traffic Growth ÷ New Backlinks) for traffic correlation analysis
  • Visibility Growth Rate – Custom calculations measuring share of voice improvements and competitive positioning

Combine any Semrush metrics to create powerful insights unique to your client’s link building success story.

Strategic Recommendations & Next Steps

What every Link Building report template needs for action:

  • High-Value Link Targeting – Identify referring domain opportunities based on competitor analysis and authority assessment
  • Content Asset Optimization – Develop linkable content strategies based on successful link acquisition patterns and industry trends
  • Technical Foundation Improvement – Address crawlability issues and performance optimization supporting link equity transfer
  • Budget Optimization Strategy – Reallocate investment to highest-performing link building tactics and ROI opportunities

Position your agency as link building expert with data-driven optimization strategies and measurable business impact.

CUSTOMIZATION

Customize Your Link Building Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is a Link Building report template?

    A Link Building report template is a pre-built report that automatically pulls backlink and SEO performance data from Semrush (or other SEO tools). It showcases key metrics such as backlink growth, organic traffic attribution, ranking improvements, and campaign ROI… presented in a clear, professional layout optimised for stakeholder presentations and quarterly link building performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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