Rank Tracking Report

Rank Tracking Report Template

Swydo’s pre-built Rank Tracking report template turns Semrush position data into a sharp, client-proof view of SEO progress.

Track visibility gains, rising keyword positions, and the real traffic value your rankings produce, all in one clean automated dashboard.

Ideal for agencies and marketers who want to: Prove SEO wins fast, spot drops before they hurt traffic, and deliver reports that defend retainers without long explanations.

Data sources Semrush
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1. Select

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2. Connect

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3. Customize

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4. Share

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Choose Swydo's Rank Tracking Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

Save Hours
Streamline reporting and reclaim your day.

Actionable Insights
Present key rank tracking metrics in a way that clients instantly understand.

All-in-One Reporting
Visualize, share, and manage all your rank tracking data from one spot.

Custom Branded Reports
Present clients with tailored, on-brand rank tracking reports.

Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

Win More Business
Impress in pitches with rank tracking reports that showcase your expertise.

Why Your Agency Needs a Rank Tracking Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking SEO performance with automated, branded reports that prove your value to clients.

Every minute spent pulling ranking data is a minute stolen from actually moving the needle. A solid rank tracking template turns scattered position data into clear wins clients can see.

No more late nights before client calls, no more defending ranking drops without context, just clean reports that show progress and keep retainer checks coming. This Rank Tracking report template gets chaotic ranking data into professional client presentations in minutes, not hours.

What Makes Swydo’s Rank Tracking Report Template Different?

Built For Semrush Position Tracking
Pull the metrics that actually matter: visibility scores, share of voice, average position, and keyword movement. Track AI Overviews and SERP features that steal clicks from traditional rankings.

Agency Workflow Ready
Rank tracking reports need to scale. Our template handles multiple clients, updates automatically, and delivers white-labeled reports without rebuilding everything from scratch each month.

Show Progress Fast
Create custom calculations like “keywords entering page 1” or “visibility gain this month.” Stack any Semrush metrics to prove you’re earning that retainer.

What To Include In A Rank Tracking Report

Build professional rank tracking reports that show wins, catch problems early, and prove ROI with real Semrush position data.

Executive Summary That Shows The Win

Lead with what actually keeps retainers safe:

Visibility & Share of Voice – One-glance proof you’re dominating more search real estate than last month.
Average Position Trends – Show climbing positions with arrows that scream “we’re winning.”
Page 1 Keyword Count – How many money keywords own valuable SERP real estate right now.
Organic Traffic Value – The Google Ads budget they’re saving by ranking organically instead of paying per click.

Perfect for 5-minute client calls and board presentations where you need instant credibility.

Core Rankings That Prove You’re Earning The Retainer

Track what separates winning campaigns from ones losing budget:

Visibility Score Momentum – Catch algorithm hits before clients panic and show recovery faster.
Average Position With Context – Stop explaining every small fluctuation by showing clear trend lines.
Competitive Share of Voice – Prove you’re gaining visibility from rivals or protecting current market ground.
Traffic Cost Equivalent – Translate rankings into dollar values CFOs actually care about.

Stop defending your work and start showing undeniable business impact month over month.

Keyword Movement That Justifies Last Month’s Work

Show exactly where your optimisation efforts paid off:

Keywords Entering Top 3/Top 10 – Quick wins that prove tactics are delivering right now.
Position Improvements by Tier – Clear jumps from page 2 to page 1 to top 3.
Weekly & Monthly Change Tracking – Separate algorithm noise from the progress you’re actually driving.
Before/After Optimisation Proof – Exact position lifts following content updates or technical fixes.

Turn “we’re working on it” into “here’s proof we moved 47 keywords up last month.”

SERP Features & AI Overview Presence

Track the rankings that don’t show up in traditional position reports:

AI Overview Appearance Rate – Identify keywords that trigger AI summaries pushing organic results below the fold.
Featured Snippet Ownership – Prove you’re winning position zero for high-value queries.
SERP Feature Tracking – Monitor ownership of People Also Ask, Local Pack, Image Pack, and Knowledge Panels.
Click Opportunity Analysis – Reveal where SERP features siphon clicks despite strong rankings.

Stop losing traffic to AI Overviews and SERP features you didn’t even know were blocking your visibility.

Competitive Benchmarking That Wins Budget Battles

Show clients exactly where they stand in their market:

Share of Voice vs. Named Competitors – Demonstrate visibility gains in direct keyword battles that clients actually care about.
Visibility Gap Closing Rate – Track how fast you’re shrinking the gap and present a clear upward trajectory.
Competitor Ranking Overlap – Reveal where you’re fighting head-to-head and where untapped keyword opportunities lie.
Market Position Defense – Justify stabilising high-value rankings when competitors are aggressively targeting the same SERPs.

Win budget battles by proving competitors are pushing harder and you’re still outperforming them.

Keyword Value That Connects Rankings to Revenue

Help clients see which rankings actually drive business:

High-Intent Keyword Progress – Highlight commercial and transactional terms moving upward, not low-value informational queries.
PPC Cost Savings by Keyword – Quantify which organic rankings replace costly paid clicks and deliver immediate budget relief.
Traffic Potential by Position – Convert rankings into revenue opportunity by showing how many visitors each position jump unlocks.
Landing Page Performance – Pinpoint which high-value pages deserve optimisation priority based on keyword potential and conversion likelihood.

Stop chasing vanity metrics and show exactly which rankings drive revenue growth.

Ranking Distribution That Tells The Portfolio Story

Break down performance so clients see the full picture:

Page 1 vs Page 2 vs Page 3+ Split – Instant visualisation of overall keyword portfolio health and search visibility.
Keywords Approaching Breakout – Spotlight terms hovering around positions 11–15 that are primed to jump onto page 1.
Position Tier Movement – Track how keywords graduate from deep pages into page 2 and from page 2 into page 1 in a predictable progression.
Portfolio Concentration Risk – Identify when revenue and traffic depend on too few high-ranking keywords and diversify before volatility hits.

Defend temporary ranking dips by showing the entire portfolio trending upward overall.

ROI Proof That Survives Budget Cuts

Connect every ranking to business impact they care about:

Monthly Organic Traffic Savings – Quantify the paid search budget they’re avoiding by ranking instead of bidding.
Visibility Growth Percentage – Give executives a single momentum metric that shows clear month-over-month improvement.
High-Value Keyword ROI – Highlight progress on bottom-funnel, revenue-driving keywords rather than shallow awareness terms.
Traffic Cost Trending Up – Show rising organic traffic value even when individual keyword positions fluctuate.

Make budget conversations revolve around “can we afford not to keep investing?” instead of defending line-item costs.

Custom Metrics That Differentiate Your Agency

Build calculations clients can’t get from basic reports:

Visibility Growth Rate – Month-over-month percentage change distilled into a single momentum metric.
Top 10 Entry Velocity – Count how many keywords broke into page 1 this month compared with last month.
Cost Per Ranking Improvement – SEO spend divided by total position gains to prove efficiency with hard numbers.
Competitive Gap Change – Track whether the Share of Voice gap against named competitors is shrinking or widening.

Create sharp, data-driven formulas using Semrush metrics that make your agency’s reporting impossible to compare with commodity dashboards.

Action Plan That Keeps Clients Paying Next Month

End every report with clear momentum they can see:

This Month’s Quick Wins – Highlight 5 to 10 keywords sitting in positions 4 to 10 for fast page 1 breakthroughs.
Protection Priority – Flag high-value rankings showing early decline so clients see proactive defence, not reactive excuses.
Optimization Queue – List the exact pages getting work next month with the expected ranking or traffic uplift.
Algorithm Response Plan – When updates hit, show that the impact was industry-wide and outline your recovery timeline.

Never send a report without a clear “here’s what happens next” to keep clients confident in long-term momentum.

CUSTOMIZATION

Customize Your Rank Tracking Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

What is a Rank Tracking report template?
A Rank Tracking report template is a pre-built report that automatically pulls keyword position data from Semrush (or similar tools). It showcases key metrics such as visibility, share of voice, page-one wins, and organic traffic value… presented in a clear, professional layout suited for fast client updates and board-level reviews.
How long does it take to set up a report?
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Can I white-label reports with my agency's branding?
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Which ad platforms are supported?
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
What's the cost after the free trial?
Plans start at $69/month for 10 data sources, with no per-client fees. Additional sources cost $2–$4.50 each. Learn more.

SWYDO SUPPORT We’re Here To Help You Succeed

Discover Why Over 2,500 Agencies Trust Swydo

Chris Cabaniss / Falcon Digital Marketing

Swydo saves countless hours. An Excel report could easily take five or six hours.

With Swydo, it takes 10 minutes, maybe 20.

Chris Cabaniss
 Co-Founder
 Falcon Digital Marketing

The number one thing I love about Swydo is the customer support.

I literally clicked the chat box, in less than 15 minutes I had a reply from Andrea.

Juan Knoepffler
 Digital Marketing Manager
 User Friendly Media

What used to take days now takes minutes, cutting our reporting time by over 50%.

An absolute game-changer!

Peter Van Zelst
 Managing Director
 Zelst Limited

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