Swydo’s Google Shopping Ads report template will improve your productivity and ensure you have the data you need to boost sales and improve ROI.
Easily report on product performance, KPIs, costs, and conversions to provide actionable insights and optimize your Google Shopping campaigns.
Data sources Google AdsFree for 14 days
No credit card required
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How it works
1. Select
Choose one of our predefined templates or create your own
2. Connect
Connect your data sources
3. Customize
Customize your data to meet your client’s needs
4. Share
Schedule and share a dashboard or PDF report with your team or clients
Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.
Save Hours
Streamline reporting and reclaim your day.
Actionable Insights
Present key Google Shopping Ads metrics in a way that clients instantly understand.
All-in-One Reporting
Visualize, share, and manage all your Google Shopping Ads data from one spot.
Custom Branded Reports
Present clients with tailored, on-brand Google Shopping Ads reports.
Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.
Win More Business
Impress in pitches with Google Shopping Ads reports that showcase your expertise.
Your eCommerce clients don’t just want more traffic—they want profitable sales. Transform product performance chaos into crystal-clear profitability insights that prove every shopping dollar drives measurable revenue growth.
Google Shopping campaigns generate mountains of product-level data that most agencies struggle to decode. Feed performance, product group efficiency, profit margins, competitive positioning—it’s overwhelming without the right framework.
Your clients invest serious budgets expecting Shopping campaigns to deliver bottom-line results. Stop losing credibility with generic reports that miss the profit story. This Google Shopping template connects every product impression to actual revenue impact, turning complex eCommerce data into compelling profit narratives that justify campaign investments and secure budget increases.
Shopping-Native Analytics
Track metrics that matter for eCommerce. Search impression share, conversion rates by product group, ROAS analysis, and profit tracking through Google Ads data. No generic search campaign metrics—just Google Shopping expertise.
Advanced Product Performance
Google Shopping isn’t search campaigns. Our report template highlights product performance optimization through Google Ads data, Shopping-specific bidding patterns, and eCommerce conversion tracking that justifies Shopping’s premium performance potential.
Custom Profit Tracking
Create powerful custom calculations like profit margin per product, cost per profitable conversion, and product group efficiency rates. Combine any Google Shopping metrics to tell your unique eCommerce success story.
Create professional Google Shopping Ads report templates that track critical eCommerce metrics, deliver actionable product insights, and prove campaign profitability with Shopping’s unique product data.
What to include in your Shopping report summary:
Perfect for stakeholder presentations and quarterly Google Shopping performance reviews.
Foundation metrics every Google Shopping report template should track:
Essential metrics that demonstrate Google Shopping campaign health and product targeting effectiveness.
What to include for product performance optimization insights:
Show exactly which Google Shopping products generate the highest profitability and conversion rates.
Shopping-specific financial metrics for report templates:
Demonstrate Google Shopping campaign success with eCommerce-focused profitability and market visibility metrics.
Essential product insights for Google Shopping report templates:
Use Google Ads Shopping data to identify top-performing products and optimization opportunities across your catalog.
Product organization performance metrics to include:
Use Google Shopping’s product structure to show optimization opportunities beyond basic campaign metrics.
Financial accountability metrics to include:
Demonstrate profitable Google Shopping campaign management with transparent profitability reporting.
Powerful custom metrics you can create:
Combine any Google Shopping metrics to create powerful insights unique to your client’s eCommerce success story.
What every Google Shopping report template needs for action:
Position your agency as Google Shopping advertising expert with data-driven eCommerce optimization strategies.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
Easily Connect & Integrate Data in a Single Report
A Google Shopping Ads report template is a pre-built report that automatically pulls product and campaign performance data from Google Ads and Merchant Center. It showcases key metrics such as ROAS, impression share, conversion efficiency, and profitable product analysis… presented in a clear, professional layout optimised for stakeholder presentations and quarterly Google Shopping performance reviews.
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.
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