Gain actionable insights into your online store’s performance. Swydo’s pre-built Google Analytics E-Commerce report template enables you to easily report on website traffic, conversion rates, and sales performance.
Make data-driven decisions to optimize your marketing strategies, identify areas for growth, and refine your tactics to increase your revenue.
Data sources Google Analytics 4Free for 14 days
No credit card required
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How it works
1. Select
Choose one of our predefined templates or create your own
2. Connect
Connect your data sources
3. Customize
Customize your data to meet your client’s needs
4. Share
Schedule and share a dashboard or PDF report with your team or clients
Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.
Save Hours
Streamline reporting and reclaim your day.
Actionable Insights
Present key Ecommerce metrics in a way that clients instantly understand.
All-in-One Reporting
Visualize, share, and manage all your Ecommerce data from one spot.
Custom Branded Reports
Present clients with tailored, on-brand Ecommerce reports.
Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.
Win More Business
Impress in pitches with Ecommerce reports that showcase your expertise.
You want to focus on conversion optimisation strategies, not wrestling with data exports. Save hours extracting actionable insights with automated, branded reports that showcase your deep GA4 expertise and justify premium analytics consulting fees.
Every minute spent manually pulling GA4 metrics is a minute stolen from finding the conversion bottlenecks that actually move revenue. A professional GA4 e-commerce template transforms complex attribution data into clear business intelligence that clients can act on immediately.
No more explaining why certain users don’t convert, no more defending GA4’s complexity to sceptical clients, just crystal-clear e-commerce insights that prove your analytics expertise drives measurable growth.
This Google Analytics E-Commerce report template transforms GA4’s overwhelming data ecosystem into focused, revenue-driving recommendations in minutes, not hours.
E-Commerce Expertise
Track the metrics that separate amateur analysts from professionals: User Conversion Rate vs. Purchaser Conversion Rate, First Time Purchasers Per New User, and Return On Ad Spend attribution. No surface-level vanity metrics—just the deep GA4 intelligence that drives revenue decisions.
Advanced Attribution Intelligence
GA4 isn’t Universal Analytics. Our template highlights cross-device customer journeys, first-touch vs. last-touch attribution analysis, and the complex conversion paths that justify GA4’s sophisticated tracking capabilities.
Custom E-Commerce Calculations
Create advanced calculations like Cart To View Rate optimisation, Transactions Per Purchaser lifetime value modelling, and Purchase To View Rate funnel analysis. Combine GA4’s comprehensive data points to deliver insights competitors can’t replicate.
Create professional GA4 e-commerce report templates that track critical revenue metrics, deliver actionable insights, and prove campaign ROI with Google Analytics’ comprehensive e-commerce data.
What to include in your GA4 e-commerce report summary:
Perfect for stakeholder presentations and quarterly e-commerce performance reviews.
Foundation metrics every GA4 e-commerce report template should track:
Essential metrics that demonstrate e-commerce health and customer acquisition effectiveness.
What to include for revenue optimisation insights:
Show exactly which marketing channels and product strategies generate the highest revenue returns.
E-commerce funnel metrics for optimisation insights:
Demonstrate e-commerce funnel optimisation success with actionable conversion improvement insights.
Essential customer lifecycle data for GA4 e-commerce templates:
Show how e-commerce strategies drive both new customer acquisition and existing customer retention.
Professional engagement performance metrics to include:
Leverage GA4’s advanced engagement tracking to show quality user experience beyond basic conversion metrics.
Financial accountability metrics to include:
Demonstrate cost-effective e-commerce marketing with transparent ROI reporting and optimisation opportunities.
Powerful custom metrics you can create:
Combine any GA4 e-commerce metrics to create powerful insights unique to your client’s business model.
What every GA4 e-commerce report template needs for action:
Position your agency as a GA4 e-commerce expert with data-driven growth strategies that directly impact bottom-line results using these comprehensive metrics from your Swydo template.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
Easily Connect & Integrate Data in a Single Report
A GA4 e-commerce report template is a pre-built report that automatically pulls transaction and revenue data from Google Analytics 4. It showcases key performance metrics such as total revenue, conversion rates, average revenue per user, and return on ad spend – presented in a clear, professional layout optimised for stakeholder updates and quarterly business reviews.
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.
Client testimonials
Free for 14 days, no credit card required, cancel at any time
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