Google Analytics 4 Report

Google Analytics 4 Report Template

Save hours on GA4 reporting with an automated, branded template that turns raw data into clear, client-ready insights.

Highlight the metrics that matter (engagement, conversions, revenue, and ROI) so stakeholders instantly see the value of your marketing.

Move from chasing numbers to telling the story of your results.

Data sources Google Analytics 4
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Google Analytics 4 Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Google Analytics 4 Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Google Analytics metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Google Analytics data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Google Analytics reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Google Analytics reports that showcase your expertise.

Why Your Agency Needs a Google Analytics Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking Google Analytics performance with automated, branded reports that showcase your data analytics expertise.

Every minute spent wrestling with GA4 data is a minute stolen from strategy. A good Google Analytics template transforms scattered user metrics into stories clients actually understand.

Stop the late nights before presentations, stop explaining complex attribution models, gain clear insights and showcase your expertise. The Google Analytics report template takes confusing website data and makes easy and captivating client presentations fast.


What Makes Swydo’s Google Analytics Report Template Different?

GA4-Native Intelligence
Track metrics that matter in the modern web: user engagement duration, conversion rates, revenue attribution, and cross-platform performance. No outdated Universal Analytics metrics—just GA4 expertise.

User-Centric Focus
GA4 isn’t Universal Analytics. Our template highlights user journey success, engagement patterns, and conversion tracking that justifies your data-driven marketing strategies.

Custom Metric Intelligence
Create powerful custom calculations like cost per conversion, engagement efficiency rates, and lifetime value tracking. Combine any GA4 metrics to tell your unique success story.


What To Include In A Google Analytics Report

Create professional Google Analytics report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with GA4’s advanced user data.

Executive Summary With Key Performance Indicators

What to include in your GA4 report summary:

  • Active Users & User Engagement – Track Active Users and Engagement Rate for immediate impact assessment
  • Revenue Attribution & ROAS – Show Total Revenue and Return On Ad Spend across all channels
  • Conversion Performance – User Conversion Rate and key event completions from target audiences
  • Campaign ROI & Value – Revenue impact using GA4’s enhanced e-commerce tracking capabilities

Perfect for stakeholder presentations and quarterly performance reviews.

Core GA4 Performance Metrics

Foundation metrics every Google Analytics report template should track:

  • Engagement Rate – User engagement quality with industry benchmark comparisons
  • Sessions Per User – User loyalty and content stickiness across website touchpoints
  • Active Users & Returning Users – Audience growth with new vs. returning user analysis
  • User Conversion Rate – Website goal completions and conversion efficiency measurement

Essential metrics that demonstrate website health and marketing campaign effectiveness.

Revenue & Ecommerce Performance

What to include for revenue optimisation insights:

  • Purchase Revenue Analytics – Total Revenue, Average Revenue Per User, and purchase trends
  • Ecommerce Conversion Metrics – Purchase To View Rate and transaction efficiency indicators
  • Product Performance – Items Purchased, Item Revenue, and product category analysis
  • Customer Value – Average Purchase Revenue Per Paying User and lifetime value tracking

Show exactly which marketing efforts generate the highest revenue and customer value.

User Journey & Engagement Analytics

User behaviour metrics for Google Analytics report templates:

  • Complete Engagement Funnel – Page views, scroll depth, and engagement duration tracking
  • User Interaction Quality – Events Per Session, engaged sessions, and meaningful interactions
  • Content Performance – Screen Page Views Per Session and content engagement optimisation
  • User Retention – DAU Per MAU, WAU Per MAU, and user loyalty measurement

Demonstrate user experience success with comprehensive engagement analytics.

Traffic Acquisition & Channel Performance

Essential traffic source data for Google Analytics report templates:

  • Channel Analysis – Organic search, paid search, social, and direct traffic performance
  • Google Ads Integration – Session Google Ads Campaign performance and cost efficiency
  • Organic Search Performance – Google Search impressions, clicks, and average position tracking
  • Attribution Modelling – First User Campaign attribution and multi-touch conversion paths

Show how different marketing channels drive website engagement and business growth.

Advanced Conversion Intelligence

User conversion performance metrics to include:

  • Conversion Quality – Key events including form submits, purchases, and goal completions
  • Funnel Performance – Cart To View Rate, checkout completion, and conversion optimisation
  • Customer Acquisition – First Time Purchasers, new user conversion rates, and acquisition costs
  • Revenue Attribution – Conversion value tracking and revenue source identification

Leverage GA4’s event-based model to show quality conversions beyond basic website metrics.

Campaign Budget & ROI Analysis

Financial accountability metrics to include:

  • Cost Management – Advertiser Ad Cost tracking across all paid channels
  • Performance Efficiency – Cost Per Click, Cost Per Conversion, and budget optimisation
  • Revenue Analytics – Return On Ad Spend with conversion value tracking for ROI analysis
  • Campaign Effectiveness – Traffic acquisition costs and revenue attribution analysis

Demonstrate cost-effective digital marketing management with transparent ROI reporting.

Custom GA4 Metrics & Calculations

Powerful custom metrics you can create:

  • User Engagement Score – (Engaged Sessions ÷ Total Sessions) for content quality measurement
  • Revenue Efficiency Rate – (Total Revenue ÷ Total Users) × 100 for monetisation tracking
  • Conversion Completion Rate – (Conversions ÷ Active Users) for funnel optimisation
  • Customer Lifetime Value – Custom revenue calculations using GA4’s enhanced e-commerce data

Combine any GA4 metrics to create powerful insights unique to your client’s success story.

Strategic Recommendations & Next Steps

What every Google Analytics report template needs for action:

  • Conversion Optimisation – Improve user conversion rates and reduce cost per acquisition
  • Audience Refinement – Optimise user segments based on engagement and revenue data
  • Content Strategy – High-performing pages vs. low-engagement content recommendations
  • Budget Reallocation – Move spend to highest-performing channels and campaign types

Position your agency as Google Analytics expert with data-driven optimisation strategies.

CUSTOMIZATION

Customize Your Google Analytics Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features
Analytics Report Templates

Choose a template, connect your ad accounts, and deliver professional ecommerce reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

  • What is a GA4 Performance report template?

    A GA4 Performance report template is a pre-built report that automatically pulls user, revenue, and conversion data from Google Analytics 4. It showcases key metrics such as active users, ROAS, conversion rates, and campaign ROI… presented in a clear, professional layout optimised for stakeholder presentations and quarterly performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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